Category Archives: Economy

2009 Media Elements

In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.
I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.

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HYDLE – Super Bowl Ad Wrap-up

Song – Dream Police – Cheap Trick
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly [...]

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Socialnomics on ROI

Having problems with your ROI? Don’t bother watching this…

I couldn’t have said it any better myself. There is even an article to back it up.
Want to know more about Social Media? Read more.
Don’t forget this famous video.
And this one too.
Enjoy.

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Experiences Rule Advertising

Cheers to Red Bull – Guinness – Nike … all great examples of non technology bred companies that understand the experience-driven world.

Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles, it went further by creating its own events, like Red Bull’s Flugtag and [...]

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Thought of the Day

This one comes from Matt Matt.

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Feelings of Today

Thanks to my buddy Drew for reminding me that even though the world may suck… there is always something you can do to make you feel better.

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Thought of the Day

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American Pride Commercials

July 4th 2009 is a time to reflect about America and American Tradition. It is also a time to watch for Made in America happy stories to reflect on the good times. New Balance batts first in this line-up.
June 23rd – How big is your New Balance heart?

June 30th – Levi’s joins in.

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Todays Humor

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An Easily Understandable Explanation of Derivative Markets

Heidi is the proprietor of a bar in Detroit . She realizes that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronize her bar. To solve this problem, she comes up with new marketing plan that allows her customers to drink now, but pay later.
She keeps track [...]

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