Category Archives: Marketing Level

This is a highly skilled calculation between technology + impact + humor + delivery and innovation to determine if a marketing campaign is effective enough for me to promote.

A Concussion is a Brain Injury.

Although I can not support the media and marketing materials behind the BIAA’s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.
March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.
I will attempt to wait for their radio [...]

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2009 Media Elements

In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.
I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.

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HYDLE – Super Bowl Ad Wrap-up

Song – Dream Police – Cheap Trick
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly [...]

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The Who (Remixed)

Watching The Who play during the Super Bowl XLIV halftime show inspired me to do two things.
1 – Play Rockband again.
2 – Share a song with you.
Hydle – Baba O’Riley – The Who Tribute Remix
This track is from 2002. I gave my brother a shanky computer (it was beige) and he went to town [...]

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Happy To Be Alive Today

Something I tell myself every day since the breaks went out in my car on after a lovely day of skiing in Aspen on January 29th, 2010…

“I’m happy to be alive today.”

This advertisement doesn’t need supporting web material. Take something as basic as wearing your seatbelt and present it in new visually inspiring way… [...]

Also posted in Auto, Genius, Interesting Things, Video | Tagged , , , , | 2 Comments

Bud Light – Clothing Drive

Swear Jar meets Clothing Drive. I’m not a fan of Bud Light as a consumable beverage, but I am a fan of how much money Bundweiser spends on marketing. Especially on internets only releases.
This commercial I do not believe is unique enough or cut well enough to make me a believer. Some [...]

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BBC Knowledge

Three Drunk Monkeys presents some rolling knowledge in this promo for the BBC. Genius.

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Honda Everything

Can’t say the creative teams at Honda are not not creative… I love their ads. Way to go Tony Davidson at Wieden + Kennedy, London.

Also posted in Auto, Brands, Genius | Tagged , , , | Leave a comment

Whiskey Mailer

Also posted in Brands, Genius, Humor | Tagged , | 1 Comment

LG – Give it a Ponder

YouTube, Facebook, Flickr, Twitter and Wikipedia … it’s all there – and it’s all about building awareness around such a simple idea. Way to go LG … I’m going genius on this.
But don’t forget that “sexting” was 2009 word of the year runner up – Just nipped out by “bukkake”.

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I Love Local Commercials

Rhett and Link are at it again. This time with Cullman Liquidation Ctr in Cullman, Alabama.

If you don’t understand what is going on here … watch this. And eventually make your way here.

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Space Chair

Toshiba is speaking a new language… and you will see this advertisement across their entire product line (TVs, Laptops and Cameras). I like the concept but Grey London lacks the inspiration on the making of video… its actually pathetic.

Almost Genius.
a) YouTube representation is weak.
b) The making of video is weak.
c) www.thechairproject.com isn’t what I [...]

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Red Bull Project X – Live

What can you create with 250,000 cubic yards of natural snow and 7,200 blocks of foam?
Go see for yourself.  Red Bull Project X … simply genius.

Also posted in Beverage, Board, Brands, Crazy, Energy, Entertainment, Friends, Genius, Internets, Snow, Social, Sport, Video | Tagged , , , | Leave a comment

BOO-RITO

Chipotle strikes again … Genius.

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Kootenay Rockies Tourism Kills It

I’ve never been to the Kootenay Rockies – but they are the ones funding this amazing adventure and opportunity. It’s definitely a little out there … but for skiing – this is a godsend of needed creativity to the industry.
FREE Skiing | FREE Accommodations | FREE Travel

This is actually pretty unbelievable – If you [...]

Also posted in Board, Contest, Crazy, Genius, Interesting Things, Skiing, Snow, Sport, Travel, Vacation, Video | Tagged , , , , | Leave a comment
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