Category Archives: Social

2009 Media Elements

In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.
I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.

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Vanksen’s Marketing 2.0 Trends for 2010

1. Presence on the web will be more important then ever.
2. Standalone offline approaches, or 1.0, won’t work in a 2.0 world.
3. The transition of offline budgets to digital and social media will amplify.
4. Six million competitors! The power of the consumer and of crowdsourcing will challenge and drive brand innovation.
5. 2010: The year [...]

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Top 10 December Viral

Activision – Skateboard Dog, agency: Droga 5; Sharethrough
National Geographic – Deadly Predator
New Zealand Book Council – Going West, agency: Colenso BBDO
Victoria’s Secret – One Gift
Plane Stupid – Polar Bears
Intel – Cannonbells, agency: MRM London
Breast Cancer Awareness – Pink Glove Dance
Orbit – Clean it up, agency: Evolution Bureau, Sharethrough
Epson – [...]

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National Reminder – call your mom

There is something in the air today?
Chances are, she will enjoy the conversation.

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A “perfect storm’ for sexting.”

“…one in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults have electronically sent, or posted online, nude or semi-nude photographic or video images of themselves.”
You go girl (s) and boys. Perhaps we should be paying more attention to some recent LG ads.

If parents sexted more – [...]

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Is Nick OK?

Now that facebook is 2 years from now losing popularity, Nick Wolff decided to join the party.  Now we are just waiting for Ryan Foster and some Maker’s Mark.

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Social Cool vs. Lame

Interesting article. I believe in a lot of these points, however still see a fall in the near future of the most powerful social network engine.

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Top 10 November Viral

Cullman Liquidation – Mobile Homes, agency: Rhett & Link
‘Improv Everywhere’ & Trident – Grocery Store Musical, agency: Improv Everywhere
Guinness – Bring it to Life, agency: AMV BBDO, London
Verizon – Misfit Toys, agency: McCann-Erickson, New York
Nokia N900 – The Journey Starts Here, agency: The Mill
Vodafone – Vodafone Symphonia, agency: Colenso BBDO, Auckland
Heineken – Know The Signs, [...]

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Socialnomics on ROI

Having problems with your ROI? Don’t bother watching this…

I couldn’t have said it any better myself. There is even an article to back it up.
Want to know more about Social Media? Read more.
Don’t forget this famous video.
And this one too.
Enjoy.

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October Video Numbers

Average (target) video length for October = 2 minutes and 37 seconds.

Facebook is killing it with their video streaming network. Up from number 5 last month to number 3 this month. YouTube is slowly losing streams – but retains the giant number 1 brand.

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Experiences Rule Advertising

Cheers to Red Bull – Guinness – Nike … all great examples of non technology bred companies that understand the experience-driven world.

Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles, it went further by creating its own events, like Red Bull’s Flugtag and [...]

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Red Bull Project X – Live

What can you create with 250,000 cubic yards of natural snow and 7,200 blocks of foam?
Go see for yourself.  Red Bull Project X … simply genius.

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Say “NO” to H1N1

While you are still healthy and not showing any symptoms of H1N1 infection, in order to prevent proliferation, aggravation of symptoms and development of secondary infections, some very simple steps, not fully highlighted in most official communications, can be practiced (instead of focusing on how to stock N95 or Tamiflu):
1. Frequent hand-washing (well highlighted in [...]

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Dude Perfect – watch it for the cause.

The perfect combination of stupidity, athleticism, marketing and value.

Stupidity – just watch.
Athleticism – you try.
Marketing – tell a friend.
Value – they are sponsoring 1 overseas child through Compassion International for every 100,000 views this video receives.
It’s the internet phenomenon organization that describes itself – Dude Perfect.

Also posted in Brands, Crazy, Dumbass, Entertainment, Genius, Interesting Things, Internets, Marketing Level, Sport, Video | Tagged , , | Leave a comment

How NOT to impress a Woman

Socially advertise.  It doesn’t work – at least not yet.

Interesting read, and definitely easy to understand the numbers. I wonder what the study would say for men.

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