Your Duck is Dead

A woman brought a very limp duck into a veterinary surgeon. As she laid her pet on the table, the vet pulled out his stethoscope and listened to the bird’s chest.

After a moment or two, the vet shook his head and sadly said, “I’m sorry, your duck, Cuddles, has passed away.”

The distressed woman wailed, “Are you sure?”
“Yes, I am sure. Your duck is dead,” replied the vet..

“How can you be so sure?” she protested. “I mean you haven’t done any
testing on him or anything. He might just be in a coma or something.”

The vet rolled his eyes, turned around and left the room. He returned a few minutes later with a black Labrador Retriever. As the duck’s owner looked on in amazement, the dog stood on his hind legs, put his front paws on the examination table and sniffed the duck from top to bottom. He then looked up at the vet with sad eyes and shook his head.

The vet patted the dog on the head and took it out of the room. A few minutes later he returned with a cat. The cat jumped on the table and also delicately sniffed the bird from head to foot. The cat sat back on its haunches, shook its head, meowed softly and strolled out of the room.

The vet looked at the woman and said, “I’m sorry, but as I said, this is most definitely, 100% certifiably, a dead duck.”

The vet turned to his computer terminal, hit a few keys and produced a bill, which he handed to the woman..
The duck’s owner, still in shock, took the bill. “$150!”
she cried, “$150 just to tell me my duck is dead!”

The vet shrugged, “I’m sorry. If you had just taken my word for it, the bill would have been $20, but with the Lab Report and the Cat Scan, it’s now $150.”

Cravendale – Cats with Thumbs

[iDevice Link] <— 141,504

I don't like cats - but I love Wieden + Kennedy... and their London Group nailed another. Follow Bertrum the cat on The Twit or F-book.

Just look at Bertrum’s facebook photos… he is an incredible scrabble player.

Genius.

Full Credits
Agency: Wieden + Kennedy London
Client: Cravendale
Creative Director: Sam Heath
Agency: Wieden + Kennedy London
Creative Director: Chris Groom
Creative: Hollie Sayers
Creative: Freddie Powell
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Media Planning: Carat
Production Company: Smith and Jones Films
Director: Ulf Johansson
Production Company Producer: Philippa Smith
Offline Editor: The Whitehouse
Editor: Russell Icke
Post Production: MPC
Lead Flame/VFX Supervisor: Kamen Markov
Assist Flame: Richard McKeand
Assist Nuke: Ryan Hadfield
Assist Nuke: Heather Goodenough
Assist Nuke: Neil Griffiths
Matte Painter: Charlotte Tyson
Telecine: Jean Clement Soret
Post Producer: Josh King
Sound Studio: Wave London
Engineer: Jack Sedgwick
Music: Tonic Music
Composer: Multiverse

Super Bowl Advertisement Rankings

I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.

Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).

Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.

Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.

[Read Full]

Top 10 December Viral

[iDevice Link] <— 4,875 views

Top 10 Most-shared Online Videos December 2010

1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
2. Danny MacAskill – Way Back Home
3. TAC Campaign – 20-Year Anniversary Retrospective
4. Coca-Cola: Snow Globes: Coca-Cola 2010 Christmas Commercial
5. Nike Basketball: Michael Jordan’s Response to LeBron James What Should I Do Commercial
6. Evian – Roller Babies
7. T-Mobile – Welcome Back
8. NSFW – A Hunter Shoots A Bear
9. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
10. Heineken – The Entrance

Genius: 4, 10
Not: 7

[READ FULL]

Super Cool

[iDevice Link]

Another great example on how the power of the internets keeps content alive. This could quite possibly be my new favorite commercial.

Posted in 2007 for LA Animal Services – Director Jane File (seejanedirect.com) absolutely kills it with this one. Simply Genius.

Now I want a dog :)