A New Car For Women

Renault and Ford have joined forces to create the perfect small car for women.

Mixing the Renault ‘Clio’ and the Ford ‘Taurus’ they have designed the ‘Clitaurus’. It comes in pink, and the average male car thief won’t be able to find it – let alone turn it on – even if someone tells him where it is and how to do it.

Rumor has it though, that it leaks transmission fluid once a month, and can be a real bitch to start in the morning! Some have reported that on cold winter mornings, when you really need it, you can’t get it to turn over.

New models are initially fun to own, but very costly to maintain, and horribly expensive to get rid of. Used models may initially appear to have curb appeal and a low price, but eventually have an increased appetite for fuel, and the curb weight typically increases with age. Manufacturers are baffled as to how the size of the trunk increases, but say that the paint may just make it LOOK bigger.

This model is not expected to reach collector status. Most owners find it is best to lease one, and replace it each year.

A Collaboration of Two of My Brands

Apple has chosen an Audi edit to showcase the new Final Cut Pro X which was just released today. It is always great to see my number 1 and number 2 brands working together.

Watch this revolutionary edit and look for this shot above (1:05)… and tell me you don’t want to go jump in an Audi R8 and do that.

Joy.

A Day in the Life of an Audi Driver


[YouTube] <— 3,146

Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios

Land Rover – Pathological Liar


[YouTube Link] <— 1,071 views

Straight from link won’t work Creativity

“Y&R New York continues its You’ll Feel Safe Inside campaign for Land Rover, portraying the vehicle less as a means to a rugged getaway and more as a safe place amidst the wilds of city life.”

Full Credits:

Agency: Y&R New York
Client: Land Rover
Executive Creative Director: Kerry Keenan
Creative Director: Guillermo Vega
Creative Director: Graham Lang
Creative Director: Steve Whittier
Copywriter: Julia Neumann
Art Director: Michael Schachtner
Senior Agency Producer: Mara Milicevic
Assistant Producer: Jona Goodman
Executive Director of Content Production: Lora Schulson
Executive Director of Content Production: Nathy Aviram
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Director of Photography: Antonio Calvache
Line Producer: Ken Licata
Head of Production: Devon Clark
Copywriter: Alan Wolpert
Copywriter: O Positive
Edit House: No6
Executive Producer: Tony Lipari
Editor: Jason Macdonald
Colorist: Jason Macdonald
Post Assistant: Steve Picano
Flame Artist: Ed Skupeen
Flame Assistant: Mike Grosshandler
Sound Design/Arrangement: Sound Lounge
Executive Producer: Gloria Pitagorsky
Mixer: Philip Loeb
Mixer: Evan Mangiamele

Top 10 April Viral

[YouTube Link] <— 2,579,238

Top 10 Most-shared Online Videos April 2011

1. T-Mobile – The T-Mobile Royal Wedding
2. Diet Pepsi – Unbelievable David Beckham
3. Marvel Comics – Little Thor
4. Volkswagen – Commercial: The Force
5. Skittles Touch – Cat
6. Second Baptist Church of Houston – Dance Your Shoes Off
7. Tempest – Tempest Freerunning Video – Gym Academy
8. Call of Duty – Call of Duty Black Ops Escalation – Call of the Dead
9. adidas – Final de la Copa Rey
10. Air New Zealand – Mile High Madness with Richard Simmons

Genius: 7
Not Genius: 1, 2, 3, 4, 5, 6, 8, 9, 10

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