Having a Beer with Dad

I had a nice trip down memory lane last night looking at some old Dew Tour media from 2007. Following the kickoff June Baltimore stop of the then “AST Dew Tour” I ended up traveling around the country for nearly three weeks, which made me miss Fathers Day. Upon my return, I took my good ol’ father Les Hydle out to dinner and his first ever Barmen. I think he liked it … especially the amazing head.

Haha – miss ya pops.

Greg Hydle + Les Hydle + Jeremy Hydle

GoPro Edit to Evangelos — How To Download For Free

[YouTubeUlar] <— 2,401,661

So 2 million of your closest friends and you saw this awesome GoPro video. There are so many GoProYourself moments in this 3 minute and 50 second masterpiece that it is overwhelming … what isn’t overwhelming however, is there is only one song. So how do you get this in-correctly named song, download it (for free) and throw it on your own bike mix?

1 – Go here https://www.toneden.io/jetlag-recordings/post/evangelos-honorem-et-gloriam.

2 – Click Download Track which will require you to either login or create a Toneden account … or not. Just click the small “No thanks, I want to download without an account” text.

3 – Click Follow on SoundCloud, link your accounts which will unlock the Evangelos – Honorem et Gloriam track of awesomeness to be downloaded.

4 – Transfer to your listening device and jam out on your Bike Mix.

Winter Park – Banana Peel

[YouTubeUlar] <— 72,145

Looking backwards two years … makes me look forward two years. Downhill mountain biking is really fun, but damn – this is some commitment. Good luck bro! But you can take this one down well well well before me :)

I’ll stick to the Silky Johnson … which just feels ohhhh so nice.

FYTB – Broncos vs Patriots Recap


[YouTubeUlar] <— 1076

“In what could have been his last game in the Mile High City Peyton Manning and the Denver Broncos toppled Tom Brady and the New England Patriots in a defensive slugfest 20-18.

Tom Brady threw two interceptions on the day to Von Miller and Darian Stewart. The Denver Defense hit Brady all game long, and Terrific Tom only found the end-zone once late in the game to Rob Gronkwoski. Manning threw 2 touchdown passes to Owen Daniels, and for the second game in a row threw zero interceptions.

The Broncos will face the Carolina Panthers in Super Bowl 50, and will be led by DeMarcus Ware and the Denver D.”

E-Day


[YouTubeUlar] <— 728,737

No Comments – Just watch :)

Ok – Two comments. Welcome back Bjarne and keep making great work Mike Douglas.

Wendy Fisher = SUPER MOM

[Vimeeeee0]

Coming straight from I Love Awesomeness…

“Let me explain ourselves a little bit. There are a few de facto standards of awesome things in this world. Snow sports and skiing are of course one of them… creativity and creative thinking are another… and the third most important ingredient to awesomeness in this world are *moms*. Never forget that all the awesomeness people alive on the planet today… had to come from an awesome mom.

This short movie reflects on quite a few of our awesome principals. We grew up watching Wendy Fisher​ in ski movies … now 41 (at time of shooting) and *mother* of two children she’s been put to the test to see if she still has it. Mike Douglas​ of Switchback Productions put this movie together two years ago and won best short at the 2014 Powder awards. Wendy’s fall at the 6 minute mark is sketchy at best … but like any championy awesome mom – she gets right back up to show off her awesomely beautiful technique of making skiing look absolutely effortless. Cheers to you Wendy … now what should we laser for this SUPER MOM!?”

I know for a fact your mom can’t ski like this … mine can! But your mom – no. Haha – That still doesn’t mean you shouldn’t ski with her this season. Be sure you get your mom out on the hill, or a big wheel … and document it! Love you mom!

Hydle skiing with mom at the C Lazy U
Hydle big wheeling with mom

You Are Never Too Old For Airplane

[YouTubeUlar] <— 1262

Don’t let me explain this to you… just watch it. It’s moving. Literally.

“How do you build a community based on trust, communication and beauty? Though teamwork, curiosity and trust Fractal Tribe shows you a stunning solution.

Fractal Tribe is a badass and sexy tribe of artists, engineers, and performers who produce consistent performance art that is not to be missed. Their skill in combining theatrics with dance, fire, acrobatics, aerial arts, and music creates more than a show but a full visual, auditory and kinesthetic experience. In addition to creating provocative and inspiring entertainment pieces, Fractal Tribe also enjoys leading workshops, developing community and sustainability projects, and exploring cutting edge performance technologies. Fractal Tribe’s high level mission is to inspire individuals to realize their own intrinsic value and actualize their true potential within their individual communities. By doing they hope to fractalize the model of non-competitive empowerment groups everywhere.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

The Important Places

Yesterday Teton Gravity Research posted this video on FB, and what drew me in to watch  the ten minute film was the description they posted along with it “This is one of the most powerful short films that I have watched in a long time.”

The story is about a son who is seeing his aging father begin to withdraw slowly – due to age – from the things that once made him so passionate about life.

A poem that his father wrote for him as a baby has stuck with him since childhood, and so the son challenges his aging father to reconnect with what inspired him in his younger years, and to go back to what he knows is an important place for his father.

They embark on a 28 day boating trip down the Grand Canyon together, and the words that this father had written to his son begin to take on a new significance and understanding for the son.

I can’t stop watching, and sharing this video. I even made Greg and our friend Drew come upstairs right after I finished watching it so they could watch it with me on the Apple TV. It’s an emotional film, and for me, has extra significance because just three months ago, I was embarking on my own 21 day trip down the Grand Canyon with some close friends, and I think this captures some of the magic that is unexplainable, but always happens when you’re on extended adventures that push your normal comfort zone.

I think this film challenges us to all think, what are your important places? Where would you go back to, if you could? What have you maybe distanced yourself from, that in the past has brought you joy?

The poem and the film speak for themselves. The best way to describe them is simple – powerful.

The Important Places

Child of mine, come as you go
In youth you will learn, these secret places
The cave behind the waterfall
The arms of the oak that hold you high
The stars so near on a desert ledge
The important places
And as with age, you choose your own way
Among the many faces of a busy world
May you always remember the path that leads back
Back to the important places

-Dad, for Forest, 1986

-Cooley

Audi A3 – Grandpa Bode Miller – Out of Control

[YouTubeUlar] <— 203

Genius.

Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.

For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.

No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.

Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.

Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.

Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.

Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?

[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136

AFTERGLOW – The Movie

[VimeeeeeO] <— 3,157 Here is a perfect example of brands partnering with creative fluids. Actually, a better way of stating this is...

“Here is a perfect example of *LARGE* brands partnering with creative fluids”

… and this is what you get.

Sweetgrass Productions, Philips TV and Swedish Agency Ahlstrand & Wållgren all teamed up to produce something that is truly remarkable. 8 mega lights, 8 generators, 20 light stands, miles of extensions chords, colored filters, 4 amazing skiers and 5 weeks of figuring shit out… all with a working budget only a fraction of a major car manufactures 30 second spot.

Cheers to Pep Fujas, Eric Hjorleifson, Daron Rahlves, Chris Benchetler and the entire film crew who had the patience to capture and present something so tasty for our eyes. Does this make me want to buy a Philips Ambilight TV? No – but it definitely helps me think about purchasing one just to watch this creative masterpiece on.

[WIRED – Skiing at Night Article]
[The Huffington Post]
[Philips Ambilight Link]

Gatorade | Sweat It To Get It with Peyton Manning


[YouTubeUlar] <— 1919 Gatorade just released a series of 8 commercials with Peyton Manning and Cam Newton and of course Rob Belushi - the gas station clerk who is the star of the show. Nothing more to say here except... Genius. Here are the best ones.

Gatorade | Cam Newton – You Heard What He Said


[YouTubeUlar] <— 912

Gatorade | Peyton Manning – Get Open


[YouTubeUlar] <— 1176

Gatorade | Peyton Manning – Happy Birthday Yoga


[YouTubeUlar] <— 5,006 CREDITS from Adweek
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sanders

Congratulations Pikes Peak Hill Climbing and Proposing TJ Fry

Pike Peak Hill Climb TJ Fry + Dani Rae

Congratulations to good friends TJ Fry and Dani Rae for their successful engagement at the top of the 2014 Pikes Peak International Hill Climb :) Fry ran a 14:08.322 for his first hill climb up Pikes Peak, but more importantly delivered himself and his car successfully to the top in order to carry out his proposal.

I don’t have much else to say here… I Love Awesomeness and this is awesome. Watch the video below for the full story.


[YouTubeUlar] <— 72

The Bird — Hard at Work in the Mentawai Islands

[VimeeeeeO] <— 5 Straight from the man and Bird pilot Paul Borrud himself…

“In June of 2014, we spent 11 days surfing the Mentawai Islands. The conditions were perfect the entire trip with light offshore winds and plenty of swell to go around. I was able to capture some pretty interesting angles using Phyllis (name of my drone). Enjoy the highlights of our trip and experience the beauty of the Islands from above. The Bird”

Looks like a surfers dream to me… and one hell of a Niit5 location.