Category Archives: Beverage

We all love to track what is going on in the world with consumer beverages… tasty.

Carlton – Blondes

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Genius.

“They say dogs grow to look like their owners – and Australian beer Carlton MID’s premise for this print campaign is that if you spend too much time with your wife, you’ll grow to look like her too. The tagline is ‘Spending too much time with the wife? Stay a little longer.’ Clemenger BBDO Melbourne created the ads as part of a long running campaign encouraging men to spend more time relaxing with their mates at the pub.”

Thanks [CREATIVITY]

Full Credits
Agency: Clemenger BBDO Melbourne
Client: Carlton
Executive Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams

Norte Beer – Photoblocker

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2 commercials for ABInBev's Norte Beer brand featuring the Photoblocker. The one above made me laugh more than this one [125].

Not quite genius… but darn fun.

Cheers goes out to…

Agency: Del Campo Nazca Saatchi & Saatchi
Client: Norte Beer
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel Serkin
Creative Team: Ezequiel De Luca
Creative Team: Nicolas Diaco
Agency Producer: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Producer: Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producer: Andy Fogwill
Executive Producer: Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Advertiser Supervisor: Ricardo Fernandez
Advertiser Supervisor: Pablo Firpo
Advertiser Supervisor: Matias Medina

GoProYourGoProHDHero2!

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The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.

Enough said – Inspired.

1080p | 960p | 720p
120 | 60 | 48 | 30 FPS
11MP 10 Photos/sec
170° | 127° | 90° FOV

Skeleton Housing Now Standard
Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
Live Streaming Video and Photos to the Web

[Learn More | Get One | GoProYourself]

Kickstarter – Opena iPhone Case

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I just got connected with these guys. Kickstarter to kickstarter - this device just might be worth re-adapting an iPhone into my pocket. Although I will probably still wait until they announce the GoPhone 5... I hear it has some pretty amazing features coming. Like a color screen.

Hey Greg

Man how’s this for coincidence, I was just checking out the blackbox kickstarter project last night and was thinking these guys are sooooo on the same level as us.

How about we send you a few Opena’s and you send us some blackbox cases???

If your even in Melbourne we need to hook up, drink beer, and talk crap about the world and product development!

Cheers

Chris Peters
www.openacase.com

Red Bull – Formula 1 Returns to America

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Red Bull invited Tom Cruise to take a spin in a Red Bull F1 car at Willow Springs race track in southern California recently, so he took a break from post-production work on the latest Mission: Impossible film to take advantage of the unique opportunity. After an impressive turn behind the wheel, Cruise jumped into the Red Bull aerobatic helicopter with ace pilot Chuck Aaron for a few more thrills. The Red Bull F1 car has been appearing in the U.S. recently to mark the stateside return of Formula 1 racing in 2012 at Circuit of the Americas in Austin, Texas.

  1. Formula 1 Grand Prix Racing will return to the united states next year with a stop in Austin, TX.
  2. Red Bull just used Tom Cruise to advertise this.
  3. If you never got the memo… helicopters can do corkscrews and loops.
  4. All thanks to Red Bull.

Red Bull – Art of Flight – New Teaser

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New teaser and local tour dates released for Red Bulls life changer of snowboard films – The Art of Flight due to be released this September.

Comparing this teaser to the first What Planet the Fuck are You From? rollout – I would have to say I enjoy the first teaser by 1000% yes. But kudos to Red Bull and Brain Farm for revealing more footage in this completely different yet still awe inspiring teaser. However the music completely sucks and it’s ad driven… pathetic.

Local dates:

September 27th – Ellie Caulkins Opera House – Denver
September 28th – Boulder Theater – Boulder
October 1st – Wheeler Opera House – Aspen

[The Art of Flight Homepage]

EyeHandy – How to Make a Beer Bong

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[Link]

For your friday HowTo video… we apply working knowledge to drinking faster.

The first beer bong we ever made in high school was named Sylvia. I remember one year we took Sylvia to lake powell with us… well it was actually more like I joined a group of three families that were going to lake powell and Sylvia was already coming. Having just graduated high school and being the odd man out – as in everyone there was related to someone – except me… it was my job to make sure that all 16 people on our houseboat that slept 12 would take a hit from Sylvia. My parents weren’t present… so I could break the silence and that is what I did.

Cheers to the lake powell crew of 1997 or 1998 – I can’t really remember. The McCormick’s + the Wolff’s + the Jones’ + 1 Hydle… what an adventure.

Enjoy world
-Hydle