20 Years of the Salomon TenEighty


[YouTubeUlar] <— 20,238

The first two minutes of this Salomon TV tribute to JP Auclair and the history of the Salomon 1080 is filled with ridiculously awesome banger quotes. Take your pick, and enjoy the flick.

“JP JP JP JP JP JP JP” — Everyone

“I think the greatest thing you can do with one of your friends is to remember them in your hearts and in your minds… and here everybody is and I think it’s just the coolest thing ever. I really do.” — Blake Jorgensen

“Thank’s a lot everyone for coming out on the 20th anniversary of the New Canadian Airforce and honoring a great man … JP Auclair.” — Mike Douglas

“Here we are, Blackcomb wind lip session … it’s been a long time since I’ve seen something like this go down. It’s a throw back to the old days, the tribe has rallied… it’s just good to be here man, it feels like old times.” — Feet Banks

“It’s awesome to see everyone getting fired up, just sending it, just strictly out of love for him.”

“Vinny and JP’s and Szocs and Mike, they are just on the next level”

“Every single trick they did was groundbreaking and never been done before… and what really stood out for us is that a lot of the shots we saw were in Whistler”

Well, this is where we kind of learned a lot of this stuff. So to be back here exactly 20 years later is super super cool.” — Mike Douglas

“That was the first back flip mute I think I’ve done in about 10 years … that one was for JP” — Mike Douglas

“My back is sore, my shins will be sore… and I need a masseuse and a hot tub. I can’t do those hard landings anymore.” — Shane Szocs

“Back to 97 baby!” — Mike Douglas

“Back when skiing was just furry boots and malt cider and like kind of FIS bullshit, these guys stepped up, they turned it around, they took it backwards.”

“And that’s what made them rad.”

“A guy once told me that anything less than 20 years old is just news, it’s not history. And it’s been 20 years now since the TenEighty came out so… I guess we’ll see.” — Mike Douglas

“I sense snowboard coming really big two years ago like all new tricks I was like fuck man – should I change for snow board but, like I said in my mind – ah fuck there is something to do with skiing. There’s not because we got pole that we can’t grab so… last year I started to do flip like mistys and rodeo and I think skiings awesome and we can kick snowboards ass easily.” — JF Cusson

“Skiing was pretty much dead in the 90s, snowboarding was taking off.” — Jonny Moseley

“Skiing was your parents sport. Nobody — No one young with energy or that was cool was getting into skiing.” — Mike Douglas

“And the New Canadian Air Force came along and they invented twin tip skis … and that just like set it off.” — Jonny Moseley

Coleman Sweeney is a Genius Asshole


[YouTubeUlar] <— 791,573

Genius.

Are you a donor? Think about it.

“A year and a half in the making, the two-minute video – filmed by California-based production studio Furlined and featuring Thomas Jane, of the HBO series “Hung,” music written by Coldplay and a voiceover by actor Will Arnett – was posted on YouTube on Thursday with the goal of creating buzz and ultimately going viral, said David Fleming, CEO of Donate Life America.”

[Will the Real Coleman Sweeny Please Stand Up?] <— Read this
[registerme.org] <— Then do this
[Bonus Video] <— 2,547 Bonus Video

GoPro Edit to Evangelos — How To Download For Free

[YouTubeUlar] <— 2,401,661

So 2 million of your closest friends and you saw this awesome GoPro video. There are so many GoProYourself moments in this 3 minute and 50 second masterpiece that it is overwhelming … what isn’t overwhelming however, is there is only one song. So how do you get this in-correctly named song, download it (for free) and throw it on your own bike mix?

1 – Go here https://www.toneden.io/jetlag-recordings/post/evangelos-honorem-et-gloriam.

2 – Click Download Track which will require you to either login or create a Toneden account … or not. Just click the small “No thanks, I want to download without an account” text.

3 – Click Follow on SoundCloud, link your accounts which will unlock the Evangelos – Honorem et Gloriam track of awesomeness to be downloaded.

4 – Transfer to your listening device and jam out on your Bike Mix.

Audi A3 – Grandpa Bode Miller – Out of Control

[YouTubeUlar] <— 203

Genius.

Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.

For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.

No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.

Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.

Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.

Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.

Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?

[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136

AFTERGLOW – The Movie

[VimeeeeeO] <— 3,157 Here is a perfect example of brands partnering with creative fluids. Actually, a better way of stating this is...

“Here is a perfect example of *LARGE* brands partnering with creative fluids”

… and this is what you get.

Sweetgrass Productions, Philips TV and Swedish Agency Ahlstrand & Wållgren all teamed up to produce something that is truly remarkable. 8 mega lights, 8 generators, 20 light stands, miles of extensions chords, colored filters, 4 amazing skiers and 5 weeks of figuring shit out… all with a working budget only a fraction of a major car manufactures 30 second spot.

Cheers to Pep Fujas, Eric Hjorleifson, Daron Rahlves, Chris Benchetler and the entire film crew who had the patience to capture and present something so tasty for our eyes. Does this make me want to buy a Philips Ambilight TV? No – but it definitely helps me think about purchasing one just to watch this creative masterpiece on.

[WIRED – Skiing at Night Article]
[The Huffington Post]
[Philips Ambilight Link]

Gatorade | Sweat It To Get It with Peyton Manning


[YouTubeUlar] <— 1919 Gatorade just released a series of 8 commercials with Peyton Manning and Cam Newton and of course Rob Belushi - the gas station clerk who is the star of the show. Nothing more to say here except... Genius. Here are the best ones.

Gatorade | Cam Newton – You Heard What He Said


[YouTubeUlar] <— 912

Gatorade | Peyton Manning – Get Open


[YouTubeUlar] <— 1176

Gatorade | Peyton Manning – Happy Birthday Yoga


[YouTubeUlar] <— 5,006 CREDITS from Adweek
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sanders

FACTION Collective Episode 3 – God’s Whisper – Raury

[VimeeeeO] <— 43,900

Just when you think the inspiration of the ski season is over… And Freeskier publicizes this awesomeness.

FACTION — Way to kill it with your new team and video series.
Adam Delorme – Why don’t you have a “the facebook”?
Etienne Mérel – Keep up the Awesomeness.

Song – God’s Whisper by Raury.

Who the fuck is Raury?
“I am one of the greatest lyricists out here, fuck it.” Help him Roar.

Raury - God's Whisper - Artwork

[Raury – “God’s Whisper”] <— 54,588 Soundcloud
[Raury – God’s Whisper (Official Video)] <— 12,608 YouTube
[Raury – Anti Tour: Tyler, the Creator] <— 3,385 YouTube TSOIGDH

Yard House “We Are Yard House” Web Video Campaign – Genius


[YouTubeUlar] <— 6,332 On March 5th, 2013 the Yard House decided to drop a new series of videos to support their "We Are Yard House" campaign they started a year ago. I'm not going to lie, this is rejuvenating to me because I feel as if Yard House was a dying brand in my book following their $585 million dollar sellout last year to Darden Restaurants (Red Lobster, Olive Garden, LongHorn, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s).

At the turn of the century the Yard House was iconic into where I conducted a lot of business due to it’s atmosphere, music, beer and former leader Steele Platt. Steele created a very unique environment based on good music and beer. His automation ability to control all the music at all times in all of his restaurants using an iMac and MegaSeg was revolutionary and ahead of it’s time – kind of like his first restaurant project, the Boiler Room at the Tivoli in Downtown Denver.

Kids, you have to remember this was before your iPhones, iPods and iTunes and way before Apple owned the world. Free wireless internet was all the rage and to see someone who believed in technology (and beer) the way we do was refreshing. I remember emailing Steele from his Colorado Mills Yard House (opened in 2003) thanking him for the awesomeness he was creating, and I’m pretty we sent him an original iPod as a friendly gesture on behalf of Apple Rockies.

We eventually quit populating our bodies into the Yard House as time wore on… they initiated a 45 minute time limit on their free internet, removed the option to drink out of a full yard glass, and honestly – I think it just became a little too popular and busy for us. In no way is that a bad thing in business, but it certainly is difficult to maintain the same “cool” experience to your initial users as you move forward with sizing.

I have nothing against the Yard House, I just feel as if they haven’t reached out to me lately and their new “We Are Yard House” campaign finally fills that void. These stories are long enough to demand respect, which good work is granted, but short enough to keep my attention clicking through them.


[Bringing the Beats to Yard House] <— 1,579 http://www.youtube.com/watch?v=qnAY81xIWL4 [Beer Head] <— 1,767 http://www.youtube.com/watch?v=iecTCKUIEkU [We Are Yard House (2012)] <— 26,932 If I were to re-open my creative services, these are the kinds of videos I would be producing. They are very similar to the Apple videos I've done in the past... only with cooler toys, cameras and shot options now :) [Steele Platt – Yard House bio]
[Steele Platt – Boiler Room – King of Kegs]
[Yard House $585 Million Acquisition]

New Audi Commercials


[YouTubeUlar] <— 26,508 Audi "Elements" ... 1000% absolutely love this. It makes me want to drive in the snow... right now. Genius. http://www.youtube.com/watch?v=lrzYgR0z3Ls [YouTubeUlar] <— 21,867 Audi "Rally" ... I love that music. Genius. http://www.youtube.com/watch?v=wO8t3OjXhCQ [YouTubeUlar] <— 21,195 Audi "Why" ... Emotional, simple and watchable. Genius. http://www.youtube.com/watch?v=j-SQTIJxgL4 [YouTubeUlar] <— 32,393 Audi "LED" ... Something so badawesomeness about those LED lights and 15 second advertisements. Genius. http://www.youtube.com/watch?v=xZjykPITuq0 [YouTubeUlar] <— 209,594 Audi "It Couldn't Be Done" ... Love the throwback footage or the history of Audi and the 1983 Audi quattro that changed it all. Super genius. Genius, genius, genius, genius, super genius. Can't say much for Audi's new campaign on their Audi Connect system. Those are so horrible I won't even link to them. Well, ok... maybe here and here – not genius.

Talking about quattro? This look back into 1983 does not suck!

Red Bull – Mad Mike Drifting New Zealand


[YouTubeUlar] <— 470,410 I want this drifting action to happen on Berthoud Pass - in snow. End of Hydle Story. Red Bull Story:

“The Crown Range, New Zealand. 47 corners, 1076 metres elevation, 10.4km long. The country’s highest paved roadway. For a moment in time it belongs to one man, Mike Whiddett. The moment will become, the drive of a lifetime.

The drive for Mike Whiddett will be challenging and faster than most. For the first time in NZ motorsport history, the road has been closed across three sections for a unique filming opportunity. The New Zealand-based international drift driver has a chance to push his bespoke quad-rotor rotary engine car to new limits on a completely clear road. The road closure signs are rolled out; it is time for Mad Mike to Conquer the Crown.”

[Behind the Scenes] <— 10,304

The Perlorian Brothers – Social Farter

[VimeeeeeO]

I’ve recently had this idea to change the word “work” to “fuck”. It’s a play on words to call out the people in this world that are always just too busy to do anything worthwhile or fun… the people that always have excuses to not go skiing, or to not grab a drink or to NOT hang out. No no no no no. They are wrapped into their own world of being too busy… “working” all the time.

In your reply to these non-existent people in our lives… swap “work” to “fuck” and see how long it takes them to understand what you are doing.

“Ohhh, I’m sorry you fuck from 9 to 5.”
“You have to fuck on the weekends!?”
“You fuck all the time.”
“Well, when your done fucking – maybe we can hang out.”

The way I envision the advertisement for our public service campaign about getting people out of the office in their mind — would be a mix between Budlight – Swear Jar and the above beautiful ad I found today from The Perlorian Brothers [Vimeo], [Facebook – 2321].

The Social Farter is a genius PSA by the Canadian Ministry of Health’s Quit the Denial campaign.

[Quit the Denial – Social Farting] <— 346 [Quit the Denial – Social Nibbler] <— 10 views [Quit the Denial – Social Earwax Picker] <— 15 views I found these while researching old advertising methods and came across Calvin Cline’s 1980 campaign with Brooke Shields when she was 15 years old.

Alexander Polli – Crazy Wingsuit Mind BLOWing Flight


[YouTubeUlar] <— 301 What goes through your head to try and accomplish this? My mind is blown with this unbelievable wingsuit cave flight by Alexander Polli. I Love Awesomeness, but this is an entirely new level of crazy accomplishments beyond a scale of awesome. This is crazy.

“Winguit / BASE-jump athlete Alexander Polli does the never before done—a tactical flight through a narrow cave on a rugged mountainside. The flight starts with a jump from a hovering helicopter, Alexander reaches speeds of 250 km/h (155 mph) while following a precise trajectory leading to the cave opening, he then fully commits and flies directly through the narrow opening of the “Batman Cave!”
Shot in full HD, this extraordinary flight exceeds the level of commitment most fliers would ever consider—there can be no attempting, the only option is success!
The narrow cave, no wider than Alexander is tall, is located in Roca Foradada Mountains in Montserrat, Spain—a location that has inspired this professional Italian Norwegian athlete’s flying dream his whole life. Alexander hopes his success will inspire others not only to ‘climb over their mountains,’ but to also fly right through them!”

Whatever Morals Arrivederci is…?? They just launched in a crazy way.

[Morals Arrivederci – Facebook] <— 86 likes [Alexander Polli – Facebook] <— 17,622

Mat “Condor” Hoffman – Toughest Guy in Sports

Mat Hoffman - Toughest Guy In Sports

ESPN claims Mat Hoffman as the toughest guy in sports. After reading this intriguing article about the history of this legend… I would have to agree.

“I was flipping and tumbling through the sky, holding on as tight as I could. I felt like someone had put me in the dryer and turned it on high. At 8,000 feet I threw my bike and stopped spinning. My chute opened at around 6,000 feet and I started looking for my target. Flying above the desert, the ground below looks like Mars; nothing but cracked earth. I saw what I thought was our van and started flying toward it. I went about three miles before I realized I was headed toward an abandoned house. I dropped into the backyard and noticed a kid sitting by a fire, roasting marshmallows. In the desert. In 100° heat. He saw me, pulled his stick out of the fire, reached it toward me and said, “Would you like a marshmallow?”

Hoffman shares even better stories about his childhood growing up and how his parents never limited or stopped him and his brother Travis from accomplishing danger. I was very entertained by this write up from Alyssa Roenigk from ESPN The Magazine.

[Read Full]

Kickstarter 2012 – The Stats

Kickstarter 2012 - The Stats

Kickstarter continues to be the worlds largest funding platform for creative projects. I recently reviewed Kickstarter’s 2012 year in review. The stats are unbelievable and continue to grow as their demographic base increases. Last year Kickstarter collected a total of $274,391,721 million in pledges which is 85.6% of of all pledges given. This does not mean that 85.6% of all projects reach their goal, actually only 44% of all 41,765 projects launched reached their goal. And of those 18,109 kickstarter projects, there were a select few that completely blew out their goal.

Hydle’s 1 favorite kickstarter highlight from last year – The Griz Coat by Buffoonery Factory.

Our successful Blackbox Case project from 2011 pales in comparison to some of the numbers being generated today. I feel like it is time for another Hydle project in the Kickstarter arena again.

Immediate potential projects:
Blackbox Case needs an iPad Mini Case
VersaTowel
Suitcase Speaker + mini Keg