By hydle | Published:
September 1, 2010
Why do you *like* a brand? 40% of you want to receive discounts and promotions followed by 37% who want to show support. Proof that people still want to get something out of relationships they maintain.
[Read Full]
By hydle | Published:
August 9, 2010
The top 10 picks for July, with links to view on YouTube:
1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza [...]
Also posted in Almost Genius, Beverage, Commercial, Cool Things, Entertainment, Facts, Genius, Humor, Interesting Things, Internets, Marketing Charts, Marketing Level, Not Genius, Social, Soda, Sport, Video | Tagged California Skateparks, Cheil Worldwide, Coca-Cola, Conscious Minds, Crispin Porter + Bogusky, Dentyne Pure, Domino's Pizza, HP, Levi's, Old Spice, Pepsi Max, Publicis Mojo, Rhett&Link, Samsung, TBWA Chiat Day, Wieden + Kennedy |
By hydle | Published:
August 5, 2010
[iDevice Link] <—22,000 views
Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.
Bad vibe [...]
Also posted in Commercial, Cool Things, Entertainment, Genius, Humor, Interesting Things, Internets, Marketing Level, Sport, Television, Video, Workout | Tagged 72andSunny, Barton Corley, Genius, Glenn Cole, K-Swiss, Kenny Powers, Matt Heath Jeff Beberman, Matt Murphy, Shoes, Tubes, YouTube |
By hydle | Published:
July 30, 2010
Always fun to look back at where we came from – only to predict where we are going. As you can see here though – we are still trying to get people caught up on the thinking of how powerful this engine is going to become.
Last Socialnomics Update
Also posted in Cool Things, Economy, Facts, Interesting Things, Social, Technology, Video | Tagged Elizabeth Kaier, Facebook, Facts, Social Media, Socialnomics, Twitter, YouTube |
By hydle | Published:
July 27, 2010
iDevice Link
ADFEAK.com has a complete linking writeup of every ‘GET A MAC’ ad from TBWA’s 2006, 2007, 2008 and 2009 Apple ad campaign.
Always good to revisit success. Director Phil Morrison – Genius.
Also posted in Apple, Commercial, Cool Things, Entertainment, Genius, Humor, Interesting Things, Internets, Marketing Level, Video | Tagged Apple, Get A Mac, John Hodgman, Justin Long, Mac, PC, Phil Morrison, TBWA |
By hydle | Published:
July 15, 2010
[iDevice Link]
Apparently… Ben and Jerry’s has also dropped email marketing in favor of social media. Interesting — Full tour to follow.
By hydle | Published:
July 15, 2010
1. Creativity.
Wieden + Kennedy Portland and Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of [...]
Also posted in Commercial, Cool Things, Entertainment, Genius, Humor, Interesting Things, Internets, Marketing Level, Review, Video | Tagged Isaiah Mustafa, Old Spice |
By hydle | Published:
July 9, 2010
The top 10 picks for June, with links to view on YouTube:
1. adidas – ‘Star Wars’ Cantina 2010, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun), agency: Trial DDB
3. Head – Andy Murray Street Magic in London, agency: n/a
4. Iceland – Visit Iceland, agency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, agency: [...]
Also posted in Commercial, Cool Things, Entertainment, Genius, Interesting Things, Internets, Marketing Charts, Marketing Level, Review, Social, Video | Tagged Adidas, Coca-Cola, Dentsu, EepyBird, Energy BBDO, GMC, Head, Iceland, Leo Burnett, Lynx Rise, McDonald's, Mentos, Orbit Gum, Sapporo, Trial DDB, Volkswagen |
By hydle | Published:
July 7, 2010
Level 1 Eye Trip Official Trailer from Level 1 on Vimeo.
Turn out, tune on, and drop in.
Skiing’s counterculture continues to buck the trends of what’s come before them- this is a worldwide documentation of ski action as you’ve never seen it presented before.
Follow the Level 1 crew as they experiment with one [...]
Also posted in Client, Cool Things, Crazy, Dumbass, Entertainment, Friends, Interesting Things, Internets, Level 1, Skiing, Snow, Sport, Video | Tagged Adam Delorme, Ahmet Dadali, Chris Logan, Corey Vanular, Duncan Adams, Eye Trip, Freeskiing, Henrik Harlaut, JF Houle, Jon Brogan, Josh Berman, Josh Bibby, Level 1, Liam Downey, Logan Imlach, Mike Hornbeck, Parker White, Phil Casabon, Skiing, Tanner Rainville, Tom Wallisch, Wiley Miller, Will Wesson |
By hydle | Published:
July 3, 2010
[iDevice Link]
Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of [...]
Also posted in Commercial, Crazy, Entertainment, Genius, Humor, Interesting Things, Internets, Marketing Level, Video | Tagged Commercial, Genius, Humor, Old Spice, Wieden + Kennedy |
By hydle | Published:
June 27, 2010
Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Copywriter: Eric Kallman
Art Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editorial: Final Cut
Editor: [...]
By hydle | Published:
June 21, 2010
[iPhone Link]
Every day every-one should watch this… For-ever.
Thanks for reminding me mom.
Also posted in Apple, Cool Things, Entertainment, Geek, Genius, Humor, Interesting Things, Internets, Marketing Level, Social, Technology, Video | Tagged College, Commencement, Life, Speech, Stanford, Steve Jobs, Susan Hydle |
