HYDLE » Brands

Red Bull – Stratos

hydle — Thu, 09 Feb 2012 18:40:19 +0000

“The mission, Red Bull Stratos, will take renowned athlete Felix Baumgartner to at least 120,000 feet above the earth, to the very edge of Space.

From there, he will attempt a stratospheric free fall jump – the longest in the history of man – and hopefully will become the first human to break the speed of sound with his own body.

This is a mission to overcome limits which have existed for almost fifty years, ever since the heroic achievement of the young US Air Force test pilot, Joe Kittinger, with his 1960 Excelsior mission.

Red Bull Stratos will attempt to make history and deliver valuable learnings for medical and scientific advancement that will aid the exploration of space in future years.”

[Red Bull Stratos]

Seth Godin – Who Cares?

hydle — Thu, 26 Jan 2012 11:40:38 +0000

Subscribe to the good words of Seth Godin

Unless someone does, things start to fray around the edges.

Often it’s the CEO or the manager who sets a standard of caring about the details. Even better is a culture where everyone cares, and where each person reinforces that horizontally throughout the team.

You’ve probably been to the hotel that serves refrigerated tomatoes in January at their $20 breakfast, that doesn’t answer the phone when you call the front desk, that has a shower curtain that is falling off the rack and a slightly snarky concierge. This is in sharp relief to that hotel down the street, the one that costs just the same, but gets the details right.

It’s obviously not about access to capital (doing it right doesn’t cost more). It’s about caring enough to make an effort.

If we define good enough sufficiently low, we’ll probably meet our standards. Caring involves raising that bar to the point where the team has to stretch.

Of course, the manager of the mediocre hotel that’s reading this, the staff member of the mediocre restaurant that just got forwarded this note–they have a great excuse. Time’s are tough, money is tight, the team wasn’t hired by me, nobody else cares, I’m only going to be doing this gig for a year, our customers are jerks… who cares?

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

Like most things that are worth doing, it’s not easy at first and the one who cares isn’t going to get a standing ovation from those that are merely phoning it in. I think it’s this lack of early positive feedback that makes caring in service businesses so rare.

Which is precisely what makes it valuable.

Happy New Year Impact

hydle — Sun, 01 Jan 2012 07:01:09 +0000

[YouTube] <— 3,688

As 2011 draws to a close and 2012 comes upon us... I would like to insert the event of losing Steve Jobs as the most impactful story that crossed my life this past year. Welcome to the memory bank Steve, you were here before and you will forever remain.

More on this from me to come at a later date...

For now you can consume these.
[WIRED — Steven Levy]
[UNIX - Where it all came from]

Carlton – Blondes

hydle — Mon, 05 Dec 2011 21:50:21 +0000

Genius.

“They say dogs grow to look like their owners – and Australian beer Carlton MID’s premise for this print campaign is that if you spend too much time with your wife, you’ll grow to look like her too. The tagline is ‘Spending too much time with the wife? Stay a little longer.’ Clemenger BBDO Melbourne created the ads as part of a long running campaign encouraging men to spend more time relaxing with their mates at the pub.”

Thanks [CREATIVITY]

Full Credits
Agency: Clemenger BBDO Melbourne
Client: Carlton
Executive Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams

Norte Beer – Photoblocker

hydle — Wed, 30 Nov 2011 21:08:44 +0000

[YouTubeUlar] <— 230

2 commercials for ABInBev's Norte Beer brand featuring the Photoblocker. The one above made me laugh more than this one [125].

Not quite genius… but darn fun.

Cheers goes out to…

Agency: Del Campo Nazca Saatchi & Saatchi
Client: Norte Beer
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel Serkin
Creative Team: Ezequiel De Luca
Creative Team: Nicolas Diaco
Agency Producer: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Producer: Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producer: Andy Fogwill
Executive Producer: Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Advertiser Supervisor: Ricardo Fernandez
Advertiser Supervisor: Pablo Firpo
Advertiser Supervisor: Matias Medina

Old Spice – Motorcycle

hydle — Tue, 22 Nov 2011 15:16:18 +0000

[YouTubular] <— 301 views

Old Spice is at it again.

Genius.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios

Hugh MacLeod – Begin or End

hydle — Mon, 21 Nov 2011 10:46:52 +0000

There are few things sadder than seeing someone give up. And by the same token, seeing someone walk through life waiting to wake up. These people want something out of life, but they can’t put their finger on it, and so they wait. They wait for something to simply fall out of the sky and many times (if not always) their wait is in vain.

I don’t want to get into a discussion about fate or whatever that would imply for a person in this situation, but sometimes one has to decide to live. Not for someone or something else–but solely for their own happiness and contentment.
It can be hard, sometimes, to get out of this mindset, that things will just happen or work themselves out on their own. We have infinite potential to change our impact on the world and with the people around us.

All one has to do is act.

The Insanely Great History of Macintosh

hydle — Mon, 21 Nov 2011 06:51:10 +0000

How to simplify Apple’s product offerings. Zone in on the simplification of 1996 – the welcome back Steve Jobs era. The pop chart is not completely complete… but definitely interesting.

[READ FULL ]

Seth Godin – Questions for a New Entrepreneur

hydle — Sat, 29 Oct 2011 23:17:12 +0000

Subscribe to the good words of Seth Godin

A few things came up over coffee the other day. His idea is good, his funding is solid, there are many choices. Some of the questions that don’t usually get asked:

Are you aware of your cash flow? The thing about a fish in the stream is that it doesn’t care if the water is six inches deep or a foot deep. As long as it never (ever) goes to zero, it’s fine. What’s your zero point? What are you doing to ensure you get to keep swimming?

Are you trying to build profit or equity? A business that builds a brand, a footprint, a standard and an audience might end up being worth millions (witness Tumblr, which has many millions of value but zero profitabilty). On the other hand, a business with no exit value at all might spin off plenty of profit (consider the local doctor’s office). It would be great if you could simultaneously maximize both the value of your company and the profit it produces (in the short run), but that’s unlikely.

What’s your role? Do you want to be a freelancer, an entrepreneur or a business owner? A business owner is the boss, but it’s a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.

Are you trying to build a team? Some business owners want to minimize cost and hassle. Others are trying to forge a culture, to train and connect and lead.

Which kind of risk is okay with you? There’s financial risk, emotional risk and brand risk (among others). Are you willing to put your chips on the table daily? How about your personal reputation?

And finally, and most important, why? Why are you doing this at all?

Hugh MacLeod — Infinite Market

hydle — Fri, 28 Oct 2011 16:36:39 +0000

This is a revisit to a previous cartoon which inspired Seth Godin to write a book…

My friend Seth Godin said it perfectly, “What do marketers sell that scales? I’ll tell you what: Belief. Belonging. Mattering. Making a difference. Tribes. We have an unlimited need for this.”

[Read and remember this link]