The Golden Power Hour


[YouTubeUlar] <— 303

8 years ago we went on a mission in Golden, Colorado … a mission to accomplish as many activities in 1 hour as we possibly could. Welcome to the Golden Power Hour. This video is unique because you can’t do this anymore … you can’t visit Golden Bowl anymore … you can’t buy Apple computers at the Colorado School of Mines Bookstore anymore and you certainly can’t visit the original Tequila’s anymore :( Hell, you can’t even shoot standard definition 4×3 video anymore and upload it to YouTube in 360p. Fortunately, since 1873 the Coors Brewery Tour has been a staple in the ever changing Golden community and they still offer you free 3 samples of Cold Coors Banquets every day. Cheers, Happy Holidays, Let’s grab a beer!

Get Your Rubik’s Cube On


[YouTubeUlar] <— 3,876,677

Get on the Rubik’s Cube movement … it’s slowly happening again thanks to some new magic shows and Americas Got Talent, Steven Brundage.

This kid Collin Burns is the real deal, and really freak’n fast. Obviously he is the current world record holder. On the magic side of things though, follow this story.

1 – [Get Noticed]
2 – [Penn and Teller – Fool Us]
3 – [Americas Got Talent]

Audi A3 – Grandpa Bode Miller – Out of Control


[YouTubeUlar] <— 203 Genius. Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer... I still love this car and especially love this commercial. Let me say it again... Bode Miller + Out of Control + Audi quattro = Genius. For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com - I've been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984... what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.

No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.

Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.

Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.

Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.

Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?

[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136

Solar FREAKIN’ Roadways!

How do you sell Solar FREAKIN’ Roadways?

You take this video:

And turn it into this video:

Then you support this campaign:
Solar FREAKIN’ Roadways INDIEGOGO Campaign <— $479,295 So who is this guy who re-created this original Solar Roadways Indiegogo campaign from Scott and Julie Brusaw and turned it into this completely new masterpiece? I aim to find out. Whoever you are - Way to TSOIGDH Solar Roadways, into Solar FREAKIN' Roadways! Genius. [Huffington Post on Solar FREAKIN’ Roadways]
[Architect Magazine]
[EcoWatch]

Yard House “We Are Yard House” Web Video Campaign – Genius


[YouTubeUlar] <— 6,332 On March 5th, 2013 the Yard House decided to drop a new series of videos to support their "We Are Yard House" campaign they started a year ago. I'm not going to lie, this is rejuvenating to me because I feel as if Yard House was a dying brand in my book following their $585 million dollar sellout last year to Darden Restaurants (Red Lobster, Olive Garden, LongHorn, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s).

At the turn of the century the Yard House was iconic into where I conducted a lot of business due to it’s atmosphere, music, beer and former leader Steele Platt. Steele created a very unique environment based on good music and beer. His automation ability to control all the music at all times in all of his restaurants using an iMac and MegaSeg was revolutionary and ahead of it’s time – kind of like his first restaurant project, the Boiler Room at the Tivoli in Downtown Denver.

Kids, you have to remember this was before your iPhones, iPods and iTunes and way before Apple owned the world. Free wireless internet was all the rage and to see someone who believed in technology (and beer) the way we do was refreshing. I remember emailing Steele from his Colorado Mills Yard House (opened in 2003) thanking him for the awesomeness he was creating, and I’m pretty we sent him an original iPod as a friendly gesture on behalf of Apple Rockies.

We eventually quit populating our bodies into the Yard House as time wore on… they initiated a 45 minute time limit on their free internet, removed the option to drink out of a full yard glass, and honestly – I think it just became a little too popular and busy for us. In no way is that a bad thing in business, but it certainly is difficult to maintain the same “cool” experience to your initial users as you move forward with sizing.

I have nothing against the Yard House, I just feel as if they haven’t reached out to me lately and their new “We Are Yard House” campaign finally fills that void. These stories are long enough to demand respect, which good work is granted, but short enough to keep my attention clicking through them.


[Bringing the Beats to Yard House] <— 1,579 http://www.youtube.com/watch?v=qnAY81xIWL4 [Beer Head] <— 1,767 http://www.youtube.com/watch?v=iecTCKUIEkU [We Are Yard House (2012)] <— 26,932 If I were to re-open my creative services, these are the kinds of videos I would be producing. They are very similar to the Apple videos I've done in the past... only with cooler toys, cameras and shot options now :) [Steele Platt – Yard House bio]
[Steele Platt – Boiler Room – King of Kegs]
[Yard House $585 Million Acquisition]

Future of Gaming – Microsoft IllumiRoom + Bungie


[YouTubeUlar] <— 441,095 Ummmmm, I've never been a fan of Microsoft ever... and especially since they acquired Bungie back in 2000 to steal Halo away from the macintosh platform in favor of their unreleased XBox platform.

Not many people realize how integral Bungie was to the Macintosh platform for keeping Apple’s computing platform more awesome than the others (Windows)… but it’s true. If you can remember Pathways Into Darkness then you most certainly will remember Marathon, Myth, and totally fucking awesome Oni.

Obviously Marathon was finally ported to Windows in 1996, and the entire trilogy is now available for free on all platforms – but that didn’t completely change the company from abandoning the Macintosh platform as Bungie’s developing platform of choice. Bungie loved Apple and during the 1999 MacWorld Keynote Address Steve Jobs allowed Jason Jones to unveil Halo for the first time to a public audience to showcase Apple’s new adoption of OpenGL.

On June 19th, 2000 Microsoft announced that it had acquired Bungie Software and that Bungie would become Bungie Studios underneath the Microsoft Game Division. Luckily the core team of Bungie game developers resisted all of Microsofts efforts to ‘boring’ize the group and they were actually able to finish Halo specifically for the XBox and thus changing the world of gaming… again.

Bungie continued making Halo 2 (2004) and Halo 3 (2007) underneath Microsoft and specifically for the XBox until 5 days after Halo 3 was released and they announced they were leaving the ‘boring’ giant. After leaving they continued development work on the Halo brand for a couple years until finally parting with Microsoft with a new publishing deal with Activision Blizzard in 2010.

And now, finally – that your slightly educated – we can announce the future of gaming… Pathways Out of Darkness — Destiny.

[YouTubeUlar] <— 4,949,334 I just hope IllumiRoom does some stellar work with this game.

[Geek out on Illumiroom – Engadget]
[Geek out on Destiny]