Hit me on my Pre-Pay

Am I ahead of the curve… or behind?

I feel special – Only 8% of the american public are considering standard cell phone purchases in the future. Which happens to be the exact same percentage of people considering the new Windows phone.

What happened America? Apple used to own only 8% of the ENTIRE computing world… and now they own everything. Yin Yang – maybe a Windows Phone will be my future? Their ad campaign is certainly genius enough.

But since they don’t allow you embed their commercials (horrible microsoft – but traditional to your brand) – they just got dropped to almost.

Not for me.

TED – Nicholas Christakis – Social

“After mapping humans’ intricate social networks, Nicholas Christakis and colleague James Fowler began investigating how this information could better our lives. Now, he reveals his hot-off-the-press findings: These networks can be used to detect epidemics earlier than ever, from the spread of innovative ideas to risky behaviors to viruses (like H1N1).”

This TED talk will drastically change my future.

:)

Top 10 Highest-Earning Athletes 2009-10

1. Tiger Woods, Golf – $105 million.
2. Floyd Mayweather , Boxing – $65 million.
3. Kobe Bryant, Basketball – $48 million.
4. Phil Mickleson, Golf – $46 million.
5. David Beckham, Soccer – $43.7 million.
6. Roger Federer, Tennis – $43 million.
7. LeBron James, Basketball – $42.8 million.
8. Manny Pacquiao – Boxing, $42 million.
9. Eli Manning, Football – $39.9 million.
10. Terrell Suggs, Football – $38.3 million.

[Read Full]

Top 10 July Viral

The top 10 picks for July, with links to view on YouTube:

1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza – Domino’s Pulling the Cheese; agency: Crispin Porter & Bogusky;
7. PepsiMax – Diner 2PointZero, agency:TBWA/Chiat/Day;
8. California Skateparks – World’s Largest Skateboard Disaster, agency: N/A;
9. Harold B. Lee Library – New Spice/Study Like a Scholar, agency: N/A;
10. HP – Hit Print, agency: N/A

Genius:
1, 2, 6, 8

Almost:
3, 4, 9, 10

Not:
5, 7

[Full Article]

Socialnomics Revisited

Always fun to look back at where we came from – only to predict where we are going. As you can see here though – we are still trying to get people caught up on the thinking of how powerful this engine is going to become.

Last Socialnomics Update

Billions

Online Ad Revenues to REach $103B by 2015

Social networking site Facebook.com led all online publishers during Q1 2010 with 176 billion display ad impressions, representing 16.2% market share. Yahoo Sites ranked second with 132 billion impressions (12.1% market share), followed by Microsoft Sites with 60 billion impressions (5.5% market share) and Fox Interactive Media with 53 billion impressions (4.9% market share).

Consumer Troubles Grow

The official U.S. unemployment rate fell from 9.9% to 9.7% in May 2010, according to the Bureau of Labor Statistics. However, 411,000 of 431,000 new non-farm payroll jobs created during the month were temporary jobs related to the 2010 Census, suggesting there is currently little activity in developing long-term employment.

Divorce Risk Highest at 25

More than half of married 25-year-olds will divorce at some point, while 45% of 50-year-old men and 46% of 50-year-old women will eventually divorce.

April Video Numbers

Americans watched 30.3 billion online videos in April 2010.

Nearly 178 million viewers watched an average of 171 videos per viewer during the month of April 2010. 96 of those came from Google sites (YouTube) and facebook raises to 5th on the list.

Average online video is now 4.4 minutes thanks to television continuing it’s crossover to the internets (Hulu).

March Video Numbers

Americans watched 31.2 billion online videos in March 2010. Back up from February.

Over 180 million viewers watched an average of 173.3 videos during the month of March 2010. 96 of those came from Google sites (YouTube) and facebook raises to 6th on the list.

The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer which kicks the average online video length to a whopping 4.3 minutes now.

Questions and Answers

Question:

Where does the name Coors Banquet come from?

Answer:

Nicknamed by 19th century Rocky Mountain miners, favored by President Gerald Ford and promoted in TV ads by baritone-voiced, Western-cool actor Sam Elliott, Coors’ Banquet beer is celebrating its 135th anniversary.

But the beer that started it all for Golden, Colo.-based Coors Brewing Co. wasn’t always called Coors Banquet.

It’s been through several name changes – Original Coors, for one – and went out of production during Prohibition. Yet the recipe of high-country barley and Rocky Mountain water is essentially unchanged from what Adolph Coors and Jacob Schueler first called “Golden Lager” when it debuted in 1873, said Lee Dolan, vice president of the Coors family of brands at MillerCoors.

MillerCoors is the joint venture of SABMiller and Molson Coors Brewing Co.

Richard Honack, who teaches marketing at Northwestern University’s Kellogg School of Management, said Coors Banquet is a new brand for today’s customers, most of whom wouldn’t remember the name that Coors first added in 1936 but hasn’t been widely used for years.

“What they’re going to have on their hands is a huge customer education process of why is it called Coors Banquet,” Honack said. “It begs the question of why do it. The main reason may be to create new buzz in the marketplace.”

Reviving the “Banquet” name gives Coors something new as craft beers generate the most excitement in the marketplace.

The company says old-time miners served the beer at banquets during their precious time off, referring to it as the banquet beer.

It was known simply as “Coors” at the time of “Smokey and the Bandit,” the 1977 Burt Reynolds film whose heroes try to smuggle a truckload of Coors east of the Mississippi River. Coors wasn’t distributed nationally until 1991.

“Original Coors” was used in the 1990s, then “Coors Original” beginning in 2002. It wasn’t until last year, when the company decided to bring back the Banquet name, use packaging that borrowed from history and launch a new ad campaign featuring Elliott’s gravelly voice to evoke a timeless western spirit, that the brand started taking off, Dolan said.

“The strength of this brand is really based on the heritage,” Dolan said.

MillerCoors doesn’t release exact numbers, but Dolan said Coors Banquet has had single-digit percentage sales growth from last year. Sales had dipped in the first half of last year before the ad campaign, which sparked a “sharp upward” trend the rest of the year, Dolan said.

“This year, we’re trending in the double digits,” showing that regular, full-calorie premium domestic beers aren’t dying, Dolan said.

“Consumers respond to brands, not segments. If it strikes an emotional chord, that’s going to grow,” Dolan said.