Always fun to look back at where we came from – only to predict where we are going. As you can see here though – we are still trying to get people caught up on the thinking of how powerful this engine is going to become.
Online Ad Revenues to REach $103B by 2015
Social networking site Facebook.com led all online publishers during Q1 2010 with 176 billion display ad impressions, representing 16.2% market share. Yahoo Sites ranked second with 132 billion impressions (12.1% market share), followed by Microsoft Sites with 60 billion impressions (5.5% market share) and Fox Interactive Media with 53 billion impressions (4.9% market share).
The official U.S. unemployment rate fell from 9.9% to 9.7% in May 2010, according to the Bureau of Labor Statistics. However, 411,000 of 431,000 new non-farm payroll jobs created during the month were temporary jobs related to the 2010 Census, suggesting there is currently little activity in developing long-term employment.
More than half of married 25-year-olds will divorce at some point, while 45% of 50-year-old men and 46% of 50-year-old women will eventually divorce.
Americans watched 30.3 billion online videos in April 2010.
Nearly 178 million viewers watched an average of 171 videos per viewer during the month of April 2010. 96 of those came from Google sites (YouTube) and facebook raises to 5th on the list.
Average online video is now 4.4 minutes thanks to television continuing it’s crossover to the internets (Hulu).
Americans watched 31.2 billion online videos in March 2010. Back up from February.
Over 180 million viewers watched an average of 173.3 videos during the month of March 2010. 96 of those came from Google sites (YouTube) and facebook raises to 6th on the list.
The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer which kicks the average online video length to a whopping 4.3 minutes now.
Apparently the world wants an iPhone 4G – Do you have one?
Do you even know what 4G is? – Because most people don’t.
Texting wins at how teenagers communicate.
How do your numbers compare the the youth of today?
Just remember – keep it above the table.
Down from January – American only watched 28.1 Billion online videos. More than 174 million viewers watched an average of 161 videos per viewer during February 2010.
Of those 161 Videos – 94 were from Google (YouTube) and 23 from Hulu (still growing)
Where does the name Coors Banquet come from?
Nicknamed by 19th century Rocky Mountain miners, favored by President Gerald Ford and promoted in TV ads by baritone-voiced, Western-cool actor Sam Elliott, Coors’ Banquet beer is celebrating its 135th anniversary.
But the beer that started it all for Golden, Colo.-based Coors Brewing Co. wasn’t always called Coors Banquet.
It’s been through several name changes – Original Coors, for one – and went out of production during Prohibition. Yet the recipe of high-country barley and Rocky Mountain water is essentially unchanged from what Adolph Coors and Jacob Schueler first called “Golden Lager” when it debuted in 1873, said Lee Dolan, vice president of the Coors family of brands at MillerCoors.
MillerCoors is the joint venture of SABMiller and Molson Coors Brewing Co.
Richard Honack, who teaches marketing at Northwestern University’s Kellogg School of Management, said Coors Banquet is a new brand for today’s customers, most of whom wouldn’t remember the name that Coors first added in 1936 but hasn’t been widely used for years.
“What they’re going to have on their hands is a huge customer education process of why is it called Coors Banquet,” Honack said. “It begs the question of why do it. The main reason may be to create new buzz in the marketplace.”
Reviving the “Banquet” name gives Coors something new as craft beers generate the most excitement in the marketplace.
The company says old-time miners served the beer at banquets during their precious time off, referring to it as the banquet beer.
It was known simply as “Coors” at the time of “Smokey and the Bandit,” the 1977 Burt Reynolds film whose heroes try to smuggle a truckload of Coors east of the Mississippi River. Coors wasn’t distributed nationally until 1991.
“Original Coors” was used in the 1990s, then “Coors Original” beginning in 2002. It wasn’t until last year, when the company decided to bring back the Banquet name, use packaging that borrowed from history and launch a new ad campaign featuring Elliott’s gravelly voice to evoke a timeless western spirit, that the brand started taking off, Dolan said.
“The strength of this brand is really based on the heritage,” Dolan said.
MillerCoors doesn’t release exact numbers, but Dolan said Coors Banquet has had single-digit percentage sales growth from last year. Sales had dipped in the first half of last year before the ad campaign, which sparked a “sharp upward” trend the rest of the year, Dolan said.
“This year, we’re trending in the double digits,” showing that regular, full-calorie premium domestic beers aren’t dying, Dolan said.
“Consumers respond to brands, not segments. If it strikes an emotional chord, that’s going to grow,” Dolan said.
If you are confused about the data presented below… chances are you are categorized as a “spectator” on the Social Technographics Ladder.
If you have a facebook account – congratulations, you just moved up to the “joiners” step.
What does all this mean… ?
… I don’t know – but I’m sure if you buy the book you will find out.
Link 1
According to the latest Infinite Dial study by Arbitron and Edison Research…
The internet has surpassed TV as the “most essential” medium.
Wait – read that again. For the first time, the internet surpassed TV as the “most essential” medium.
49% of those studied said they would eliminate the TV over 48% who said they would eliminate the internets. 3% were apparently missing.
In other news – 24% of us have listened to an iPod in an automobile at some point in out lives after we turned older then 12 and 54% of us who own a “portable digital music device” have connected it into our cars.
Americans watched 32.4 billion online videos in January.
More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010. Facebook Video finally makes the top 10.
Average online video is now 4.1 minutes thanks to television continuing it’s crossover to the internets (Hulu).
Although I can not support the media and marketing materials behind the BIAA‘s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.
March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.
I will attempt to wait for their radio campaign to hit me and hopefully change my decision on this totally lame PSA marketing effort. Unfortunately a YouTube search for anything revolving brain injury and awareness results in a far cry from anyone putting a brain behind a brain injury campaign.
Not Genius.
I found the 2010 Apple Supplier Responsibility Progress Report to be a very interesting read.
Over the last three years Apple has developed their own comprehensive Supplier Code of Conduct and requires their suppliers to contractually commit to their code as a condition of doing business with them. Not only does Apple’s requirements to supplier responsibility keep their suppliers socially and environmentally in check – their entire approach extends beyond just monitoring compliance with their code.
Apple will help suppliers meet their expectations by supporting their efforts to provide training in workers’ rights and occupational health and safety. They motivate their suppliers to improve on their key metrics. In this way, Apple increases awareness of social responsibility and continues to drive improvements in conditions and practices further into their supply chain.
Just another simple example on how Apple is continually changing the world.
During most of our audits, suppliers stated that Apple was the only company that had ever audited their facility for supplier responsibility.
In one instance, Apple’s 2008 audit had revealed falsified records for working hours and days of rest. When Apple returned in 2009 for a core violation reaudit, the facility again falsified records—presenting worker timecards, daily production output records, and quality control records that indicated no violations related to working hours or days of rest. When Apple investigated further, we uncovered additional records and conducted worker interviews that revealed excessive working hours and seven days of continuous work. When confronted with this information, the facility provided Apple with accurate timecards. Based on the repeat core violation and inadequate actions, Apple is terminating all business with this facility.
Audits also revealed 45 facilities where wage deductions were used for disciplinary purposes. While the deductions we discovered may be legal under local laws, Apple has required an end to this practice.
I’m not a fan of Microsoft or Silverlight – but this olympic video is worth the install. Mac’ers – don’t be scared. Windows’lugers – you probably already are.
Kevin Pearce who was an olympic hopeful and one of the only athletes that could give Shaun White a run for his money suffered a severe traumatic brain injury (TBI) on December 31st, 2009 at Park City. In early February Kevin was moved from the University of Utah Hospital to Craig Hospital in Denver, CO where he began a comprehensive TBI rehabilitation program led by Alan Weintraub, MD.
His Facebook Fan Page is now 44,000 strong and includes daily updates and an amazing amount of activity.
It is good to see such a nice production coming from NBC during the Olympics about Kevin Pearce, his family and his injury. People don’t typically understand what an amazing piece of machinery the human brain is and how complex a full recovery can be. Thanks to Tom Brokaw for getting the facts straight on this one.
This time last year I was tracking progress coming from Riley Poor during his spinal cord injury rehabilitation at Craig. I have currently been working very closely with with Craig Hopspital on a project that will go live on March 4th at their 9th annual Push Dinner.
Being associated with such an amazing place like Craig is something I can take for granted because my parents actually met working here in the 1970s. I grew up around this place and now – after taking Craig on as a client – I have found a new respect for the roots from which I have grown. It is hard to explain what Craig Hospital does. To give you an example … you will have to wait until March 5th.
February numbers are looking up.
Hydle.com has gone domestic.
Not looking too popular in Africa though.
