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Category Archives: Marketing Charts
Alcoholic Beverage Preference in the US
Shopper Decisions
Get your brand into hands – cheers.
Top 10 April Viral
[YouTube Link] <— 2,579,238
Top 10 Most-shared Online Videos April 2011
1. T-Mobile – The T-Mobile Royal Wedding
2. Diet Pepsi – Unbelievable David Beckham
3. Marvel Comics – Little Thor
4. Volkswagen – Commercial: The Force
5. Skittles Touch – Cat
6. Second Baptist Church of Houston – Dance Your Shoes Off
7. Tempest – Tempest Freerunning Video – Gym Academy
8. Call of Duty – Call of Duty Black Ops Escalation – Call of the Dead
9. adidas – Final de la Copa Rey
10. Air New Zealand – Mile High Madness with Richard Simmons
Genius: 7
Not Genius: 1, 2, 3, 4, 5, 6, 8, 9, 10
Super Bowl Advertisement Rankings
I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.
Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).
Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.
Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.
Are you Happy?
Proving the obvious:
Holidays are days when most Americans spend a more-than-normal amount of time socializing with friends and family, which Gallup research has previously shown to relate to higher levels of happiness and enjoyment and lower levels of stress.
Losing or Gaining Communication?
I can’t wait to see what happens when these teenagers are actually forced to communicate with someone in person.
On another note…
- Women are 28% more likely to sext over men.
- 31% of us have smartphones.
- 228 million of americans over the age of 13 rock mobile.
- Tomorrow we’ll see how communication will ultimately end the world.
Top 10 December Viral
[iDevice Link] <— 4,875 views
Top 10 Most-shared Online Videos December 2010
1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
2. Danny MacAskill – Way Back Home
3. TAC Campaign – 20-Year Anniversary Retrospective
4. Coca-Cola: Snow Globes: Coca-Cola 2010 Christmas Commercial
5. Nike Basketball: Michael Jordan’s Response to LeBron James What Should I Do Commercial
6. Evian – Roller Babies
7. T-Mobile – Welcome Back
8. NSFW – A Hunter Shoots A Bear
9. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
10. Heineken – The Entrance
Genius: 4, 10
Not: 7
Cyber Monday – Breaks Records
First 1 billion dollar internets spending day.
Average of $114.24 spent per buyer.
48.9% bought at work.
Hit me on my Pre-Pay
Am I ahead of the curve… or behind?
I feel special – Only 8% of the american public are considering standard cell phone purchases in the future. Which happens to be the exact same percentage of people considering the new Windows phone.
What happened America? Apple used to own only 8% of the ENTIRE computing world… and now they own everything. Yin Yang – maybe a Windows Phone will be my future? Their ad campaign is certainly genius enough.
But since they don’t allow you embed their commercials (horrible microsoft – but traditional to your brand) – they just got dropped to almost.
Not for me.
Video Feeds Streams + Facts
Make this a quick read – take note of the numbers. Most specifically the PURCHASE INTENT / CONSIDERATION for age Made-for-Web content.
Text Me Your Coupon
Top 10 August Viral
The top 10 picks for August, with links to view on YouTube:
1. Gillette – Amazing Roger Federer Trickshot, agency: N/A
2. Heal the Bay – The Majestic Plastic Bag, agency: DDB
3. SNCF – Bienvenue, Au Revoir, agency: Rhett & Link / Platinum Rye / PainePR
4. Carlton Draught – Slo Mo, agency: Clemenger BBDO
5. Cadbury – I Gotta Be Me, agency: Saatchi & Saatchi
6. Puma – After Hours Athlete, agency: Droga5
7. Google – Google New Baby, agency: Google Creative Lab
8. V Energy – Pomparkour Ladder Sport, agency: Colenso BBDO
9. Drench – Cubehead, agency: CHI & Partners
10. Orbit – The Dancer, agency: Electus / DumbDumb / Energy BBDO
Sports + Humor = Viral
Top Viral Ads of All Time
Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.
Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views
[Read Full] <— if you want to learn something about marketing on the internets.
Why are you a Facebook Fan?
Why do you *like* a brand? 40% of you want to receive discounts and promotions followed by 37% who want to show support. Proof that people still want to get something out of relationships they maintain.