Hugh MacLeod – If In Doubt

“Love is the easiest thing in the world to do, until it isn’t. Until we get overwhelmed by “Stuff”.

The black lines in the cartoon represent overwhelming “Stuff”.

The red lines represent “Love”, fighting like hell to keep alive, in spite of overwhelming odds.

We’ve all been there….”

[1 day remaining in Valentines Day sale]

PIPA and SOPA?? Watch This

[YouTubeUlar] <— 52,449

Innocent until proven guilty... nope.
Guilty until proven innocent... yep.

“Time Warner has called… and they want us all back on the couch. Just consuming. Not producing… not sharing. And we should say no.”

Get educated… watch it again.

Or go crazy over at TED.com

Carlton – Blondes

Genius.

“They say dogs grow to look like their owners – and Australian beer Carlton MID’s premise for this print campaign is that if you spend too much time with your wife, you’ll grow to look like her too. The tagline is ‘Spending too much time with the wife? Stay a little longer.’ Clemenger BBDO Melbourne created the ads as part of a long running campaign encouraging men to spend more time relaxing with their mates at the pub.”

Thanks [CREATIVITY]

Full Credits
Agency: Clemenger BBDO Melbourne
Client: Carlton
Executive Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams

Norte Beer – Photoblocker

[YouTubeUlar] <— 230

2 commercials for ABInBev's Norte Beer brand featuring the Photoblocker. The one above made me laugh more than this one [125].

Not quite genius… but darn fun.

Cheers goes out to…

Agency: Del Campo Nazca Saatchi & Saatchi
Client: Norte Beer
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel Serkin
Creative Team: Ezequiel De Luca
Creative Team: Nicolas Diaco
Agency Producer: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Producer: Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producer: Andy Fogwill
Executive Producer: Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Advertiser Supervisor: Ricardo Fernandez
Advertiser Supervisor: Pablo Firpo
Advertiser Supervisor: Matias Medina

Old Spice – Motorcycle

[YouTubular] <— 301 views

Old Spice is at it again.

Genius.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios

GoProYourGoProHDHero2!

[YouTubeUlar] <– 303

The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.

Enough said – Inspired.

1080p | 960p | 720p
120 | 60 | 48 | 30 FPS
11MP 10 Photos/sec
170° | 127° | 90° FOV

Skeleton Housing Now Standard
Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
Live Streaming Video and Photos to the Web

[Learn More | Get One | GoProYourself]

Hugh MacLeod — In Memoriam of Steve Jobs

I remember when the first time I saw the TV ad, back when it first came out.

It changed my life.

It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.

It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.

It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.

And what we created with his his products, that isn’t the big story, either.

The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.

And so we did.

Thank you, Steve. You will be missed. Of course you frickin’ will…

[YouTubeUlar] <— 1,622,043

Kickstarter – Opena iPhone Case

[YouTubeUlar] <— 52,959

I just got connected with these guys. Kickstarter to kickstarter - this device just might be worth re-adapting an iPhone into my pocket. Although I will probably still wait until they announce the GoPhone 5... I hear it has some pretty amazing features coming. Like a color screen.

Hey Greg

Man how’s this for coincidence, I was just checking out the blackbox kickstarter project last night and was thinking these guys are sooooo on the same level as us.

How about we send you a few Opena’s and you send us some blackbox cases???

If your even in Melbourne we need to hook up, drink beer, and talk crap about the world and product development!

Cheers

Chris Peters
www.openacase.com

MFCEO Kenneth Powers is Back

EXPLICIT:

[YouTube] <— 318 views

My brother and I have been dreaming of a campaign like this... finally good to see it.
Is this marketing? Or is it genius?

Genius Marketing - again.

Staff:
Jillian Michaels - Community Outreach Director
Matt Cassel - Chief Marketing Officer
Josh Cox - Chief Super Long Distance Runner Officer
Jon "Bones" Jones - Human Resources Director
Urijah Faber - Chief Operations Officer
Ray Mysterio - Director of Security
Patrick Willis - VP of Carnage
Kenny Powers - MFCEO

Slogans:
"Stop Not Training"
"Un-Weak Yourself"
"Do Not Undermine the Lightness of the Tubes"
"Quit Not Breaking World Records"
"I'm the Ceo. You Shut Up."
"Get Championy"

Micro Site:
[K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614

YouTubeUlars:
[Tubes or Weakness] <— 379
[A-Too Slow B-Not Enough Effort] <— 472
[Get Hard] <— 460
[Five-Druple] <— 401
[Patrick Willis] <— 443

K-Swiss Power Cologne:
[Scent of Boner] <— 308
[The Shit] <— 535
[Scent of Dick] <— 328

Last Year R Rated:
[40 Yard Dash] <— 3,477
[Last Years Explicit] <— 22,841
[Calipornia – Funny or Die] <— 55,124

If you still want to show your grandma the power of the tubes... watch this one.

NOT EXPLICIT:

[YouTube] <— 696 views

A Day in the Life of an Audi Driver


[YouTube] <— 3,146

Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios