Jackson Hole – Kings and Queens


[YouTubeUlar] <— 329,674

How to throw an innovative and successful ski & snowboard contest … with both Men and Women.

1 – Let it snow
2 – Target a window of time
3 – Choose iconic location
4 – Let the athletes be judges

The 1st annual Kings and Queens of Corbet’s Couloir freeride competition took place during a window of time from July 31st to February 4th, 2018. The actual contest was held on February 1st and 25 athletes took the plunge into one of the worlds most famous ski runs.

Judged on three basic criteria — Speed, commitment and degree of difficulty of line, followed by innovative and progressive maneuvers with control and stomped landings revealed only a single champion King and one female Queen. After an athlete deliberation viewing party and video presentation of all the runs … King Karl Fostvedt and Queen Caite Zeliff were crowned champions.

This was a fantastic event to socially follow … each athlete had their own versions of instaStories to reveal what it was really like to be at and compete in such a great event. Jackson Hole at first rewarded the men with higher pay-days … but after some simple griping from the women they quickly corrected their decision and matched the same winnings to the women. I can’t really say I fully support this decision – but it was the socially correct thing to do.

11 months later, Jackson Hole finally released this video recapping the event … and in perfect timing to amp for the 2nd annual Kings and Queens of Corbet’s to take place during the February 10th – February 16th, 2019 window.

[Jackson Hole King and Queen Info]

2018 Kings and Queens of Corbet’s Results:
MEN
1st – Karl Fostvedt
2nd – Sander Hadley
3rd – Mikey Marohn
4th – Forrest Jillson
5th – Hans Mindnich
6th – Griffin Post
7th – Cam Fitzpatrick
8th – Blaine Gallivan
9th – Blake Pau
10th – Mike King
11th – Jeff Leger
12th – Teton Brown
13th – Chris Logan
14th – Ryan Cruze
15th – Mark Carter
16th – Coen Bennie-Faull
17th – Rob Kingwill
18th – Griffin Dunne

WOMEN
1st – Caite Zeliff
2nd – Kara Munsey
3rd – Hana Beaman
4th – Veronica Paulsen
5th – Tami Razinger
6th – MacKenzie Lisac
7th – Sophia Schwartz

Coleman Sweeney is a Genius Asshole


[YouTubeUlar] <— 791,573

Genius.

Are you a donor? Think about it.

“A year and a half in the making, the two-minute video – filmed by California-based production studio Furlined and featuring Thomas Jane, of the HBO series “Hung,” music written by Coldplay and a voiceover by actor Will Arnett – was posted on YouTube on Thursday with the goal of creating buzz and ultimately going viral, said David Fleming, CEO of Donate Life America.”

[Will the Real Coleman Sweeny Please Stand Up?] <— Read this
[registerme.org] <— Then do this
[Bonus Video] <— 2,547 Bonus Video

Audi A3 – Grandpa Bode Miller – Out of Control

[YouTubeUlar] <— 203

Genius.

Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.

For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.

No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.

Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.

Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.

Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.

Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?

[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136

AFTERGLOW – The Movie

[VimeeeeeO] <— 3,157 Here is a perfect example of brands partnering with creative fluids. Actually, a better way of stating this is...

“Here is a perfect example of *LARGE* brands partnering with creative fluids”

… and this is what you get.

Sweetgrass Productions, Philips TV and Swedish Agency Ahlstrand & Wållgren all teamed up to produce something that is truly remarkable. 8 mega lights, 8 generators, 20 light stands, miles of extensions chords, colored filters, 4 amazing skiers and 5 weeks of figuring shit out… all with a working budget only a fraction of a major car manufactures 30 second spot.

Cheers to Pep Fujas, Eric Hjorleifson, Daron Rahlves, Chris Benchetler and the entire film crew who had the patience to capture and present something so tasty for our eyes. Does this make me want to buy a Philips Ambilight TV? No – but it definitely helps me think about purchasing one just to watch this creative masterpiece on.

[WIRED – Skiing at Night Article]
[The Huffington Post]
[Philips Ambilight Link]

Gatorade | Sweat It To Get It with Peyton Manning


[YouTubeUlar] <— 1919 Gatorade just released a series of 8 commercials with Peyton Manning and Cam Newton and of course Rob Belushi - the gas station clerk who is the star of the show. Nothing more to say here except... Genius. Here are the best ones.

Gatorade | Cam Newton – You Heard What He Said


[YouTubeUlar] <— 912

Gatorade | Peyton Manning – Get Open


[YouTubeUlar] <— 1176

Gatorade | Peyton Manning – Happy Birthday Yoga


[YouTubeUlar] <— 5,006 CREDITS from Adweek
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sanders

Solar FREAKIN’ Roadways!

How do you sell Solar FREAKIN’ Roadways?

You take this video:

And turn it into this video:

Then you support this campaign:
Solar FREAKIN’ Roadways INDIEGOGO Campaign <— $479,295 So who is this guy who re-created this original Solar Roadways Indiegogo campaign from Scott and Julie Brusaw and turned it into this completely new masterpiece? I aim to find out. Whoever you are - Way to TSOIGDH Solar Roadways, into Solar FREAKIN' Roadways! Genius. [Huffington Post on Solar FREAKIN’ Roadways]
[Architect Magazine]
[EcoWatch]

Yard House “We Are Yard House” Web Video Campaign – Genius


[YouTubeUlar] <— 6,332 On March 5th, 2013 the Yard House decided to drop a new series of videos to support their "We Are Yard House" campaign they started a year ago. I'm not going to lie, this is rejuvenating to me because I feel as if Yard House was a dying brand in my book following their $585 million dollar sellout last year to Darden Restaurants (Red Lobster, Olive Garden, LongHorn, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s).

At the turn of the century the Yard House was iconic into where I conducted a lot of business due to it’s atmosphere, music, beer and former leader Steele Platt. Steele created a very unique environment based on good music and beer. His automation ability to control all the music at all times in all of his restaurants using an iMac and MegaSeg was revolutionary and ahead of it’s time – kind of like his first restaurant project, the Boiler Room at the Tivoli in Downtown Denver.

Kids, you have to remember this was before your iPhones, iPods and iTunes and way before Apple owned the world. Free wireless internet was all the rage and to see someone who believed in technology (and beer) the way we do was refreshing. I remember emailing Steele from his Colorado Mills Yard House (opened in 2003) thanking him for the awesomeness he was creating, and I’m pretty we sent him an original iPod as a friendly gesture on behalf of Apple Rockies.

We eventually quit populating our bodies into the Yard House as time wore on… they initiated a 45 minute time limit on their free internet, removed the option to drink out of a full yard glass, and honestly – I think it just became a little too popular and busy for us. In no way is that a bad thing in business, but it certainly is difficult to maintain the same “cool” experience to your initial users as you move forward with sizing.

I have nothing against the Yard House, I just feel as if they haven’t reached out to me lately and their new “We Are Yard House” campaign finally fills that void. These stories are long enough to demand respect, which good work is granted, but short enough to keep my attention clicking through them.


[Bringing the Beats to Yard House] <— 1,579 http://www.youtube.com/watch?v=qnAY81xIWL4 [Beer Head] <— 1,767 http://www.youtube.com/watch?v=iecTCKUIEkU [We Are Yard House (2012)] <— 26,932 If I were to re-open my creative services, these are the kinds of videos I would be producing. They are very similar to the Apple videos I've done in the past... only with cooler toys, cameras and shot options now :) [Steele Platt – Yard House bio]
[Steele Platt – Boiler Room – King of Kegs]
[Yard House $585 Million Acquisition]

New Audi Commercials


[YouTubeUlar] <— 26,508 Audi "Elements" ... 1000% absolutely love this. It makes me want to drive in the snow... right now. Genius. http://www.youtube.com/watch?v=lrzYgR0z3Ls [YouTubeUlar] <— 21,867 Audi "Rally" ... I love that music. Genius. http://www.youtube.com/watch?v=wO8t3OjXhCQ [YouTubeUlar] <— 21,195 Audi "Why" ... Emotional, simple and watchable. Genius. http://www.youtube.com/watch?v=j-SQTIJxgL4 [YouTubeUlar] <— 32,393 Audi "LED" ... Something so badawesomeness about those LED lights and 15 second advertisements. Genius. http://www.youtube.com/watch?v=xZjykPITuq0 [YouTubeUlar] <— 209,594 Audi "It Couldn't Be Done" ... Love the throwback footage or the history of Audi and the 1983 Audi quattro that changed it all. Super genius. Genius, genius, genius, genius, super genius. Can't say much for Audi's new campaign on their Audi Connect system. Those are so horrible I won't even link to them. Well, ok... maybe here and here – not genius.

Talking about quattro? This look back into 1983 does not suck!

The Perlorian Brothers – Social Farter

[VimeeeeeO]

I’ve recently had this idea to change the word “work” to “fuck”. It’s a play on words to call out the people in this world that are always just too busy to do anything worthwhile or fun… the people that always have excuses to not go skiing, or to not grab a drink or to NOT hang out. No no no no no. They are wrapped into their own world of being too busy… “working” all the time.

In your reply to these non-existent people in our lives… swap “work” to “fuck” and see how long it takes them to understand what you are doing.

“Ohhh, I’m sorry you fuck from 9 to 5.”
“You have to fuck on the weekends!?”
“You fuck all the time.”
“Well, when your done fucking – maybe we can hang out.”

The way I envision the advertisement for our public service campaign about getting people out of the office in their mind — would be a mix between Budlight – Swear Jar and the above beautiful ad I found today from The Perlorian Brothers [Vimeo], [Facebook – 2321].

The Social Farter is a genius PSA by the Canadian Ministry of Health’s Quit the Denial campaign.

[Quit the Denial – Social Farting] <— 346 [Quit the Denial – Social Nibbler] <— 10 views [Quit the Denial – Social Earwax Picker] <— 15 views I found these while researching old advertising methods and came across Calvin Cline’s 1980 campaign with Brooke Shields when she was 15 years old.

Tits & Ass Group Run – Saturday, April 6th – Golden

T&A Ted Archuleta on Mt Falcon

It’s Springtime Bitches!!!!!!

This means a couple things….

1) Race season is here.

2) The shorts come out, and you all get to experience the 12th wonder of the world that is Ted’s ridiculously, ridiculously, enormously massive incredible hulk legs. I’ve attached a picture from our trail run at Mt. Falcon last year for reference. Enjoy!

Saturday we’ll be hitting a trail I don’t believe we have done yet. North Table Mountain. It has a nice 8.5 mile loop around the rim up top with plenty of options to cut off for shorter distances. I believe it is relatively flat once you climb to the top so it should make for a nice, enjoyable spring day on the trails. Hope to see you there!!!

DATE: Saturday, April 6.

TIME: 9 AM SHARP!!!!!!!!!!!ish.

WHERE: North Table Mesa. Just North of Golden off Hwy 93. Directions can be found HERE

WHY: If you’ve ever wondered what truly embodies Russian culture, I’ve found it here.
http://www.youtube.com/watch?v=QrU1hZxSEXQ

Hope to see you all out with us. Supposed to be a very nice day for a run.

Much Love,

The T&A Propaganda Machine

Somersby Cider – Genius Apple Store Knockoff


[YouTubeUlar] <— 264,382 Beautiful knock off of so many things Apple, this commercial gets a rating from 1 to awesomeness, awesomeness. Good find Bodhi Gerfen Genius. [Facebook] <— 95 likes

Code.org – This Is My Office


[YouTubeUlar] <— 302 trending

Great coders… are today’s rock stars. That’s it!

Beautiful work by Hadi Partovi from code.org for creating a pretty remarkable video about ideas, coding, and awesomeness from the leaders of today.

Steve Jobs – Apple
Bill Gates – Microsoft
Jack Dorsey – Twitter
Mark Zuckerberg – Facebook
Vanessa Hurst – Girl Develop It
Ruchi Sangvi – Dropbox
Drew Houston – Dropbox
Elena Silenok – Clothia.com
Gabe Newell – Valve
Chris Bosh – Miami Heat
Makinde – Facebook
Tony Hsieh – Zappos
Bronwen Grimes – Valve
will.i.am – The Black Eyed Peas

Genius.

[60 second teaser] <— 307 [What Most Schools Don’t Teach – Short Short Film
[What Most Schools Don’t Teach – Short Film] <— 301

NBA – Big Color


[YouTubeUlar] <— 2,764,975 2 Days - 2 Million views on this simplistic holiday campaign by the NBA. Goodby Silverstein & Partners grabbed Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson to make this advertisement idea a reality. Genius.

Audi – 2012 Brand Movie

[528,579] <— YouTubeUlar This reminds me... Where is the Hydle 2012 Brand Video? Awesomeness Blackbox Case VersaTowel ColoradoFlags Capper HydleAle This line up... is lining up.