The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.
I remember when the first time I saw the TV ad, back when it first came out.
It changed my life.
It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.
It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.
It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.
And what we created with his his products, that isn’t the big story, either.
The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.
And so we did.
Thank you, Steve. You will be missed. Of course you frickin’ will…
I just got connected with these guys. Kickstarter to kickstarter - this device just might be worth re-adapting an iPhone into my pocket. Although I will probably still wait until they announce the GoPhone 5... I hear it has some pretty amazing features coming. Like a color screen.
Hey Greg
Man how’s this for coincidence, I was just checking out the blackbox kickstarter project last night and was thinking these guys are sooooo on the same level as us.
How about we send you a few Opena’s and you send us some blackbox cases???
If your even in Melbourne we need to hook up, drink beer, and talk crap about the world and product development!
My brother and I have been dreaming of a campaign like this... finally good to see it.
Is this marketing? Or is it genius?
Genius Marketing - again.
Staff:
Jillian Michaels - Community Outreach Director
Matt Cassel - Chief Marketing Officer
Josh Cox - Chief Super Long Distance Runner Officer
Jon "Bones" Jones - Human Resources Director
Urijah Faber - Chief Operations Officer
Ray Mysterio - Director of Security
Patrick Willis - VP of Carnage
Kenny Powers - MFCEO
Slogans:
"Stop Not Training"
"Un-Weak Yourself"
"Do Not Undermine the Lightness of the Tubes"
"Quit Not Breaking World Records"
"I'm the Ceo. You Shut Up."
"Get Championy"
Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.
In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.
Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios
For those of you fortunate enough to hear the stories from my trip to west texas to document the amazing Doug Smith… you will appreciate this. For those of you fortunate enough to witness this performance of a lifetime – you already have an appreciation for Doug and his incredible story.
A true musical genius behind the piano. This is the first track I share with people to help them understand what a piano is supposed to sound like.
Coors Light is advertising their new "master of cold" not so funny and [not genius] super cold ads on YouTube. Other then completely attempting to rip off the old spice guy I can clearly say I’m not a fan of this ad. Quit trying so hard to be funny and just make something simple. Maybe Ice Cube can save the day.
So instead of the Master of Cold… here is the masters of golf in a Tiger spec ad [genius].
I recently visited New Balance and had the ability to interview the man in charge of creating this ad campaign. This series slightly reminds me of the 1980s No Fear ads... Genius.
My next set of Baseball (now softball) cleats are going to be Nooobs.
New Balance Baseball - Change the Game
“Believe the hype! Triples are the new hot thing in skiing. Not wanting to be left out and to push himself to the max, P White went after it this past week and stomped a triple of his own. Check the full shot and TONS more in Level 1′s forthcoming flick, “After Dark,” dropping September 9th, 2011.”
Only one question coming from me. Where is the Volcano?
With 7 straight wins in a row... the Colorado Rockies are the best team in baseball right now. Last year the glory belonged to the San Francisco Giants.
Kudos to Showtime for delivering a unique story in a creative way. Cheese factor on this reality show is low. Get excited for baseball.
