Audi – 2012 Brand Movie

[528,579] <— YouTubeUlar This reminds me... Where is the Hydle 2012 Brand Video? Awesomeness Blackbox Case VersaTowel ColoradoFlags Capper HydleAle This line up... is lining up.

Ken Block – Gymkhana Infographic

Not a common post from me – but DC actually reached out to blog owners and intermanets related peeps like myself to share this content.

AKA – I didn’t have to find it.

Now if only they were nice enough to provide direct links to their entire YouTubeUlar series of videos – duh.


[YouTubeUlar] <— 18,106,283

HYDLE – TSOIGDH

In the history of HYDLE.com… this ridiculous “TSOIGDH” entry marks my 999th public blog post since May of 2009 – When I started this crazy world of blogging ideas, thoughts and Genius vs. Not Genius intermanents and social media successes or failures.

So for the sake of getting google credit for it…

“TSOIGDH” = TURNING SHIT ON IT’S GOD DAMN HEAD

Turning shit on it’s god damn head is going to be my 1 single inspiration for the next 999 blogpost entries. I can’t wait to open up my connection layer for all my loyal readers… so I can start finding out who you actually are.

Cheers to 999!

TSOIGDH

Seth Godin – What are you leaving behind?

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I love watching contrails, those streams of white frozen exhaust that jets leave behind. It's a temporary track in the sand, and then the sun melts them and they're gone.

Go to Montana and you might see the tracks dinosaurs left a bazillion years ago. Same sort of travel, very different half-life of their passage.

All day long you're emailing or tweeting or liking or meeting… and every once in a while, something tangible is produced. But is there a mark of your passage? Fifty years later, we might hear a demo tape or an outtake of something a musician scratched together while making an album. Often, though, there's no trace.

I'm fascinated by blogs like this one, which are basically public notes and coffee breaks by a brilliant designer in between her 'real' work. Unlike tweets, which vanish, Tina's posts are here for a long time and much easier to share and bookmark. Her trail becomes useful not just to her, but to everyone who is interested.

What would happen if you took ten minutes of coffeebreak downtime every day and produced an online artifact instead? What if your collected thoughts about your industry became an ebook or a series of useful instructions or pages or videos?

What if we all did that?

Seth Godin – A Simple Antidote

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Care.

Care more than you need to, more often than expected, more completely than the other guy.

No one reports liking Steve Jobs very much, yet he was as embraced as any businessperson since Walt Disney. Because he cared. He cared deeply about what he was making and how it would be used. Of course, he didn’t just care in a general, amorphous, whiny way, he cared and then actually delivered.

Politicians are held in astonishingly low esteem. Congress in particular is setting record lows, but it’s an endemic problem. The reason? They consistently act as if they don’t care. They don’t care about their peers, certainly, and by their actions, apparently, they don’t care about us. Money first.

Many salespeople face a similar problem–perhaps because for years they’ve used a shallow version of caring as a marketing technique to boost their commissions. One report by the National Association of Realtors found that more than 90% of all homeowners are never again contacted by their real estate agent after the contracts for the home are signed. Why bother… there’s no money in it, just the possibility of complaints. Well, the reason is obvious–you’d come by with cookies and intros to the neighbors if you cared.

Economists tell us that the reason to care is that it increases customer retention, profitability and brand value. For me, though, that’s beside the point (and even counter to the real goal). Caring gives you a compass, a direction to head and most of all, a reason to do the work you do in the first place.

Care More.

It’s only two words, but it’s hard to think of a better mantra for the organization that is smart enough to understand the core underpinning of their business, as well as one in search of a reason for being. No need to get all tied up in subcycles of this leads to this which leads to that so therefore I care… Instead, there’s the opportunity to follow the direct and difficult road of someone who truly cares about what’s being made and who it is for.

Meg Myers – Meg in the Dark

Meg Myers - Simplicity Owns This Site - Hydle Rating = Genius

Meg in the Dark

I’m not going to tell you there is free music behind this link. I’m not even going to explain why this site is so ingeniously simple. If you don’t get it – we are on different paths and I can’t help you.

Meg Myers and team… I haven’t even listened to a complete song by you and I love your music already.

Genius.

Notes + Numbers to Myself

Genius – Direct link to download – No requirements – No confusion – No ads – No Vevo
Monster [57,852]Subscribers [484]Tweeter-ers [1,234 | 471 | 1,779 followers]Facebooks [2,399]

Google Chrome – Coffee


[YouTubeUlar] <— 183,342 Lifestyle marketing with a professional wrapper. Google machines have just put an emotional tie into browsing the intermanets ... fantastic work. I just downloaded Chromeo and pulled stallin’ Safari from the dock.

Genius.

Porch Song - The Meemies - EP Porch Song – The Meemies – EP

Old Spice – Believe In Your Smellf


[YouTubeUlar] <— 116,752 I Love Awesomeness – The Delorean and The MixTape make an appearance in Old Spice’s latest ‘Champion’ line of deodorant.

Repeat after me… I am the best.
I have big muscles… and cool hair.
I have a sophisticated and diverse group of friends.
I own an environmentally responsible sports sedan.
I’m breaking up with Heather Graham because I need my space.
I am winning… all the sports.
I believe in myself.

Genius.

Full Credits:

Agency – Wieden + Kennedy (Portland)

ExxonMobil — Let’s Solve This


[YouTube] <— 23 views Masters marketing from ExxonMobil. This series of 6 motion graphic advertisements caught my attention. I would like to see more captivating follow through once you reach their non-microsite. But not everyone is a Masters.

Still Genius.

Of course they could also figure out how link from a YouTube description field directly to their non-microsite…

Almost Genius.

Newcstle Brown Ale – Brewer


[YouTubeUlar] <— 316 Genius. Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York

Hugh MacLeod — Phone Call

“They say talk is cheap, but based on usage, most folks must think texting is cheaper…

Truth is we live in a world dominated by mobile phones – there are actually more phones than there are people in the U.S. – yet we barely speak to each other anymore.

Our phones have become everything but a device to speak into (unless you’re one of the iPhoners who talk to Siri).

Phone or no phone, we should talk more, don’t you think?”

What more can I say – Genius.