Category Archives: Marketing Level

This is a highly skilled calculation between technology + impact + humor + delivery and innovation to determine if a marketing campaign is effective enough for me to promote.

Norte Beer – Photoblocker

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[YouTubeUlar] <— 230

2 commercials for ABInBev's Norte Beer brand featuring the Photoblocker. The one above made me laugh more than this one [125].

Not quite genius… but darn fun.

Cheers goes out to…

Agency: Del Campo Nazca Saatchi & Saatchi
Client: Norte Beer
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel Serkin
Creative Team: Ezequiel De Luca
Creative Team: Nicolas Diaco
Agency Producer: Adrian Aspani
Agency Producer: Camilo Rojas
Agency Producer: Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producer: Andy Fogwill
Executive Producer: Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Advertiser Supervisor: Ricardo Fernandez
Advertiser Supervisor: Pablo Firpo
Advertiser Supervisor: Matias Medina

Old Spice – Motorcycle

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[YouTubular] <— 301 views

Old Spice is at it again.

Genius.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios

GoProYourGoProHDHero2!

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[YouTubeUlar] <– 303

The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.

Enough said – Inspired.

1080p | 960p | 720p
120 | 60 | 48 | 30 FPS
11MP 10 Photos/sec
170° | 127° | 90° FOV

Skeleton Housing Now Standard
Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
Live Streaming Video and Photos to the Web

[Learn More | Get One | GoProYourself]

Hugh MacLeod — In Memoriam of Steve Jobs

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I remember when the first time I saw the TV ad, back when it first came out.

It changed my life.

It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.

It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.

It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.

And what we created with his his products, that isn’t the big story, either.

The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.

And so we did.

Thank you, Steve. You will be missed. Of course you frickin’ will…

[YouTubeUlar] <— 1,622,043

Kickstarter – Opena iPhone Case

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[YouTubeUlar] <— 52,959

I just got connected with these guys. Kickstarter to kickstarter - this device just might be worth re-adapting an iPhone into my pocket. Although I will probably still wait until they announce the GoPhone 5... I hear it has some pretty amazing features coming. Like a color screen.

Hey Greg

Man how’s this for coincidence, I was just checking out the blackbox kickstarter project last night and was thinking these guys are sooooo on the same level as us.

How about we send you a few Opena’s and you send us some blackbox cases???

If your even in Melbourne we need to hook up, drink beer, and talk crap about the world and product development!

Cheers

Chris Peters
www.openacase.com

MFCEO Kenneth Powers is Back

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EXPLICIT:

[YouTube] <— 318 views

My brother and I have been dreaming of a campaign like this... finally good to see it.
Is this marketing? Or is it genius?

Genius Marketing - again.

Staff:
Jillian Michaels - Community Outreach Director
Matt Cassel - Chief Marketing Officer
Josh Cox - Chief Super Long Distance Runner Officer
Jon "Bones" Jones - Human Resources Director
Urijah Faber - Chief Operations Officer
Ray Mysterio - Director of Security
Patrick Willis - VP of Carnage
Kenny Powers - MFCEO

Slogans:
"Stop Not Training"
"Un-Weak Yourself"
"Do Not Undermine the Lightness of the Tubes"
"Quit Not Breaking World Records"
"I'm the Ceo. You Shut Up."
"Get Championy"

Micro Site:
[K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614

YouTubeUlars:
[Tubes or Weakness] <— 379
[A-Too Slow B-Not Enough Effort] <— 472
[Get Hard] <— 460
[Five-Druple] <— 401
[Patrick Willis] <— 443

K-Swiss Power Cologne:
[Scent of Boner] <— 308
[The Shit] <— 535
[Scent of Dick] <— 328

Last Year R Rated:
[40 Yard Dash] <— 3,477
[Last Years Explicit] <— 22,841
[Calipornia – Funny or Die] <— 55,124

If you still want to show your grandma the power of the tubes... watch this one.

NOT EXPLICIT:

[YouTube] <— 696 views

A Day in the Life of an Audi Driver

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[YouTube] <— 3,146

Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios

Doug Smith + Wyman Meinzer = West Texas

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[Doug Smith] <— 103,000

Can't forget the Doug Smith Show.

For those of you fortunate enough to hear the stories from my trip to west texas to document the amazing Doug Smith… you will appreciate this. For those of you fortunate enough to witness this performance of a lifetime – you already have an appreciation for Doug and his incredible story.

A true musical genius behind the piano. This is the first track I share with people to help them understand what a piano is supposed to sound like.

Get this song: West Texas West Texas - Hope
Get the most amazing live piano album of all time: Doug Smith – Live Live - Doug Smith

Coors Light – Tiger Woods

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[YouTube] <— 3.025

Coors Light is advertising their new "master of cold" not so funny and [not genius] super cold ads on YouTube. Other then completely attempting to rip off the old spice guy I can clearly say I’m not a fan of this ad. Quit trying so hard to be funny and just make something simple. Maybe Ice Cube can save the day.

So instead of the Master of Cold… here is the masters of golf in a Tiger spec ad [genius].


[YouTube] <— 76,822

Land Rover – Pathological Liar

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[YouTube Link] <— 1,071 views

Straight from link won’t work Creativity

“Y&R New York continues its You’ll Feel Safe Inside campaign for Land Rover, portraying the vehicle less as a means to a rugged getaway and more as a safe place amidst the wilds of city life.”

Full Credits:

Agency: Y&R New York
Client: Land Rover
Executive Creative Director: Kerry Keenan
Creative Director: Guillermo Vega
Creative Director: Graham Lang
Creative Director: Steve Whittier
Copywriter: Julia Neumann
Art Director: Michael Schachtner
Senior Agency Producer: Mara Milicevic
Assistant Producer: Jona Goodman
Executive Director of Content Production: Lora Schulson
Executive Director of Content Production: Nathy Aviram
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Director of Photography: Antonio Calvache
Line Producer: Ken Licata
Head of Production: Devon Clark
Copywriter: Alan Wolpert
Copywriter: O Positive
Edit House: No6
Executive Producer: Tony Lipari
Editor: Jason Macdonald
Colorist: Jason Macdonald
Post Assistant: Steve Picano
Flame Artist: Ed Skupeen
Flame Assistant: Mike Grosshandler
Sound Design/Arrangement: Sound Lounge
Executive Producer: Gloria Pitagorsky
Mixer: Philip Loeb
Mixer: Evan Mangiamele