[YouTubeUlar] <— 1,715,159
Grant Savidge, how on heavenly interManEARTHs did it take me 4 years to finally view this video!? Thanks for sharing.
Six7Films dude up in el Canadia … solidly amazing work my friend :)
[YouTubeUlar] <— 203
Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.
For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.
No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.
Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.
Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.
Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.
Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?
How do you sell Solar FREAKIN’ Roadways?
You take this video:
And turn it into this video:
Then you support this campaign:
Solar FREAKIN’ Roadways INDIEGOGO Campaign <— $479,295 So who is this guy who re-created this original Solar Roadways Indiegogo campaign from Scott and Julie Brusaw and turned it into this completely new masterpiece? I aim to find out. Whoever you are - Way to TSOIGDH Solar Roadways, into Solar FREAKIN' Roadways! Genius. [Huffington Post on Solar FREAKIN’ Roadways]
[YouTubeUlar] <— 312
“Sarah – What the fuck is wrong with you!?”
Need more inspiration?
[What Do You Desire?]
Zen Buddhist Alan Watts passed away, or transformed life in November, 1973 at the age of 58. He was an imaginative creature and I feel as if I could learn a lot from him and his writing.
[Alan Watts Wikipedia]
Here is another?
[Alan Watts on Hermits and Outcasts]
Now that information is ubiquitous, the obligation changes. It’s no longer okay to not know.
If you don’t know what a word means, look it up.
If you’re meeting with someone, check them out in advance.
If it sounds too good to be true, Google it before you forward it.
If you don’t know what questions to ask your doctor, find them before your appointment.
If it’s important, do your homework.
I confess that I’m amazed when I meet hard-working, smart people who are completely clueless about how their industry works, how their tools work…
It never made sense to be proud of being ignorant, but we’re in a new era now. Look it up.
[YouTubeUlar] <— 50,301 (ad driven) Erik Jorgensen: "Who doesnt love a like!" Hydle: "ohhh, douchebag from jersey shore... go back to your android"
“I want people to look at my artwork… and see that the little things in life that people say – Hey that’s stupid. And take a look at it again and say – Hey, it’s not so stupid now that it has that filter on it.”
In the history of HYDLE.com… this ridiculous “TSOIGDH” entry marks my 999th public blog post since May of 2009 – When I started this crazy world of blogging ideas, thoughts and Genius vs. Not Genius intermanents and social media successes or failures.
So for the sake of getting google credit for it…
Turning shit on it’s god damn head is going to be my 1 single inspiration for the next 999 blogpost entries. I can’t wait to open up my connection layer for all my loyal readers… so I can start finding out who you actually are.
Cheers to 999!
“They say talk is cheap, but based on usage, most folks must think texting is cheaper…
Truth is we live in a world dominated by mobile phones – there are actually more phones than there are people in the U.S. – yet we barely speak to each other anymore.
Our phones have become everything but a device to speak into (unless you’re one of the iPhoners who talk to Siri).
Phone or no phone, we should talk more, don’t you think?”
What more can I say – Genius.
[YouTubeUlar] <— 1,967 The explanation of Ass Douchery, at the finest. No child left behind... you are taking your threshold on the world. No more participation trophies.
“If you feel no one has quite captured how you may feel about the ‘Occupiers’, look no further than this. There are seriously no words for how much awesome is packed into this 9 minute rant. That’s really all that can be said about it. Warning: Graphic Language”
[YouTubeUlar] <— 128,919
“When you want to be successful as bad as you want to breathe, then you’ll be successful!”
[YouTubeUlar] <— 524,719 Need some balls to justify your freelance ability to do anything? Remember these words of Harlan Ellison... this is your answer.
“All you got to do is pay me. Everybody else may be an asshole but I’m not. By what right would you call me and ask me to work for nothing? Do you get a paycheck? Does your boss get a paycheck? Do you pay the telecine guy? Do you pay the camera men? Do you pay the cutters? Do you pay the teamsters when they shlep your stuff on the trucks? Would you go a gas station and ask to give you free gas? Would you go to the doctor and have them take out your spleen for nothing? How dare you call me and what me to work for nothing…
…there is no publicity value. The only value for me, is if you put money in my hand.
I don’t take a piss without getting paid for it.
I get so angry about this because you undercut by all the amateurs. It’s the amateurs who make it tough for all the professionals.”
Now that we have that clear… lets talk about some creative thinking.
[iDevice Link] <— 39,607 Some very interesting analogies and thoughts presented via messengers, comedians and a little bit of sappy emotional music. 3:05
“When you win… you go into this smoky room with the 12 industrialists capitalists scumfucks who got you in there. And your in this smoking room and this… little screen comes down. And a big guy and a cigar says – “roll the film”. And it’s a shot of the Kennedy assassination from an angle you’ve never seen before.
And then the film – the screen goes up and the lights come on and they go… “Your the new president – any questions?””
Classic find Robert Fulton.