[iDevice Link] <— 229,541 views. Nothing like some quick Friday comedy to start your day.
Category Archives: Rant
The Global Microbrand Rant
This is 2005 talk — read it.
David Letterman – Apple iPad Top Ten List
[iDevice Link] <— 173,174 views I miss watching Letterman. Leno - your out. Conan - I hope you are alive.
Todays Inspiration
Advice to the smaller shop owners in this tough economic climate?
There will be a lot of pressure to sell on price. There will be a lot of pressure to do work on spec, or jump through ridiculous hoops. There will be a lot of pressure to think that the bad client in the hand is better than the great client in the bush. But there are only 3 reasons to have a client – great work, lots of money, great fun. Ideally your client provides you with all three. But if they’re not providing you with any of those things, they’re not a client. They’re a black hole. And that’s true in any economy.
Friday Explicit Content
[iDevice Link] <— 439,751 views
Artist: Cee Lo Green
Song: F**K YOU
Album: The Ladykiller
Release Date: October 4th, 2010
Friday Explicit Content
[iDevice Link] <— 262,000 views. HA! - Being your own talent is sometimes very difficult.
Apple Friend Bar
New Apple Friend Bar Gives Customers Someone To Talk At About Mac Products
I couldn’t have said it any better myself — especially having come from being somebody like this.
Too many people are playing the game… feel free to hit me on my pre-pay.
World Cup – Ambush Marketing
Who would have thought ambush marketing would have been illegal in South Africa?
Nice work Bavaria – trying to walk on official world cup sponsor budweiser.
Flash is Dead
I’ve been talking for a while (5 years) now about how Flash is dead. So if you don’t believe me – then maybe you will believe Steve Jobs.
To summarize…
- – “Open”
- – The “full web”
- – Reliability, security and performance
- – Battery life
- – Touch
- – A total Steve Jobs Slap in the Face to Adobe (Read it)
Solution:
Straight from the Apple core
HTML5 + CSS + JavaScript
More:
Smashin Magazine
Enjoy.
Top 10 March Viral
The top 10 picks for March, with links to view on YouTube:
1. BMW S1000RR – Dinner Table, agency: n/a
2. Pedigree – Dogs, agency: TBWA
3. Pepsi Max – ‘Oh Africa,’ agency: n/a
4. Nike – The Human Chain, agency: Wieden & Kennedy
5. Adidas Originals – Street Corner, agency: Sid Lee
6. Tropicana – Arctic Sun, agency: BBDO
7. Sprite – Spark, agency: Bartle Bogle Hegarty
8. Sony Playstation – Move, agency: Deutsch
9. Specsavers – ‘The Specs Effect,’ agency: Specsavers Creative
10. Natural Gas Belgium – Soft Heat, agency: TBWA
Genius: 4, 10
Hydle Favorite:
Although I am a fan of a couple of these commercials – the key word here is that they are mainly all commercials – and that I am not a fan of. Goviral needs to rethink this batch.
About the Rankings: goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.
2009 Media Elements
iGun Road Rage
Get iGun here.
TJ Fry – on Ad Agencies
“Mitsubishi contacts an ad agency about making a commercial. A budget is established. Then, depending on the budget, the agency assigns a number of people to the job. They contact production companies who bid on the job. They select a company who spends the money to hire the crew that stands around all day and complains about their overtime rate and meal penalties while they eat sushi from the catered lunch, all the while sitting next to me, making $200 a day before taxes on a flat rate whether I work 10 hours or 20 hours that day. Fuck em! Fuck the whole system and everyone in it. It’s outdated, unnecessary, and needs to be fixed.
No one wants to fix it though because they all make their living doing this shit. They all bring home the bread from this bullshit and piss on the little guys like me who work the hardest out of anyone there because we are expendable. But that shit is going to come to an end. My goal is to come up with a new process to get it done with all 3 of the options that you can supposedly only have 2 of. We are going to get it done fast, cheap, and with quality. Digital allows us to do that but the unions and the people stuck in their ways don’t allow that to happen. Let’s eliminate the ad agencies. fuck em. Cinematographer? How about he runs the camera because it’s digital and easy to work with. One guy who does lighting. One who directs. And one who helps with camera, lighting, and rigging. There it is 4-5 guys shooting a commercial. Suddenly 20 grand doesn’t sound so bad. Or fuck. Even do it for HALF price and do $100,000! There you go! Now we’re talking. Hire pro talent, rent pro equipment, have sushi for lunch, and do crack out of strippers titties when we go home to our fucking mansions. Let’s change film forever. I’m deadly serious.”
TJ Fry – on Hollywood
“The Hollywood system is dying bro. Everybody and their mothers are shooting RED or Grass Valley Viper. Digital is the way its going now. But even so, these people still try to maintain the same shit the film requires. There is no need for A cinematographer, a camera operator, a 1st Assistant Cameraman, 2nd AC, clapper/loader, and a film runner (who has no film to run by the way, just a hard drive or DVDs) on the same shoot. And it’s like that in all the departments. With Digital you can get shit done faster, easier, and cheaper than film. Thats the fucking point and Hollywood doesn’t get it yet. Because of the fucking UNIONS! The union shoots mandate that grips handle diffusion, c stands, and direction/color/type of light, while not touching the actual lights themselves. That is the GAFFERS’ job. They are the only people who can touch lights. But who runs the cables for the lights? Only ELECTRICIANS are allowed to do that! Dude the whole system is so antiquated and inefficient it hurts me to think about it. And don’t even get me started on Ad Agencies. What a fucking joke.”
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