Tits & Ass Group Run – Saturday, April 6th – Golden

Posted on April 3, 2013 by hydle

It’s Springtime Bitches!!!!!!

This means a couple things….

1) Race season is here.

2) The shorts come out, and you all get to experience the 12th wonder of the world that is Ted’s ridiculously, ridiculously, enormously massive incredible hulk legs. I’ve attached a picture from our trail run at Mt. Falcon last year for reference. Enjoy!

Saturday we’ll be hitting a trail I don’t believe we have done yet. North Table Mountain. It has a nice 8.5 mile loop around the rim up top with plenty of options to cut off for shorter distances. I believe it is relatively flat once you climb to the top so it should make for a nice, enjoyable spring day on the trails. Hope to see you there!!!

DATE: Saturday, April 6.

TIME: 9 AM SHARP!!!!!!!!!!!ish.

WHERE: North Table Mesa. Just North of Golden off Hwy 93. Directions can be found HERE

WHY: If you’ve ever wondered what truly embodies Russian culture, I’ve found it here.
http://www.youtube.com/watch?v=QrU1hZxSEXQ

Hope to see you all out with us. Supposed to be a very nice day for a run.

Much Love,

The T&A Propaganda Machine

Kickstarter 2012 – The Stats

Posted on April 1, 2013 by hydle

Comments

Kickstarter continues to be the worlds largest funding platform for creative projects. I recently reviewed Kickstarter’s 2012 year in review. The stats are unbelievable and continue to grow as their demographic base increases. Last year Kickstarter collected a total of $274,391,721 million in pledges which is 85.6% of of all pledges given. This does not mean that 85.6% of all projects reach their goal, actually only 44% of all 41,765 projects launched reached their goal. And of those 18,109 kickstarter projects, there were a select few that completely blew out their goal.

Hydle’s 1 favorite kickstarter highlight from last year – The Griz Coat by Buffoonery Factory.

Our successful Blackbox Case project from 2011 pales in comparison to some of the numbers being generated today. I feel like it is time for another Hydle project in the Kickstarter arena again.

Immediate potential projects:
Blackbox Case needs an iPad Mini Case
VersaTowel
Suitcase Speaker + mini Keg

Somersby Cider – Genius Apple Store Knockoff

Posted on March 28, 2013 by hydle

Comments

[YouTubeUlar] <— 264,382

Beautiful knock off of so many things Apple, this commercial gets a rating from 1 to awesomeness, awesomeness. Good find Bodhi Gerfen

Genius.

[Facebook ] <— 95 likes

Happy 21st Birthday Jesse Odell

Posted on March 25, 2013 by hydle

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[YouTubeUlar] <— 0 views

Ran into a cool new friend today… his name is Jesse Odell. He just turned 21. Happy Birthday – The Draught is now over :)

Code.org – This Is My Office

Posted on February 26, 2013 by hydle

Comments

[YouTubeUlar] <— 302 trending

Great coders… are today’s rock stars. That’s it!

Beautiful work by Hadi Partovi from code.org for creating a pretty remarkable video about ideas, coding, and awesomeness from the leaders of today.

Steve Jobs – Apple
Bill Gates – Microsoft
Jack Dorsey – Twitter
Mark Zuckerberg – Facebook
Vanessa Hurst – Girl Develop It
Ruchi Sangvi – Dropbox
Drew Houston – Dropbox
Elena Silenok – Clothia.com
Gabe Newell – Valve
Chris Bosh – Miami Heat
Makinde – Facebook
Tony Hsieh – Zappos
Bronwen Grimes – Valve
will.i.am – The Black Eyed Peas

Genius.

[60 second teaser] <— 307
[What Most Schools Don’t Teach – Short Short Film
[What Most Schools Don't Teach - Short Film] <— 301

Harlem Shake – Hydle Edition

Posted on February 18, 2013 by hydle

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[YouTubeUlar]
[iTunes - Harlem Shake - Single - Baauer]

We shot a Harlem Shake at Bent Gate’s Silverton Sick Days this past Wednesday. It’s worth a socially creative review as this could be the fastest growing viral campaign ever.

“The Harlem Shake” Timeline of Events

1981 — The dance was originally coined in 1981 as a drunk dance by a Harlem resident and creator “Al B”

“it’s a drunken shake anyway, it’s an alcoholic shake, but it’s fantastic, everybody appreciates it.”

2001 — It was featured in a G Dep – Let’s Get It – Music Video.

2012 — An electronic producer named Baaur out of Brooklyn uploaded the Harlem Shake (HQ Full Version) on May 10th, 2012. Unrelated at the time, a vlogger known as FilthyFrank uploads this video while dancing to Skrillex.

2013 — On January 23rd, 2013 – 2 weeks after Baaur’s “The Harlem Shake” dropped on iTunes, still unrelated FilthyFrank uploads this “How To Dubstep”video with his character PINK GUY. At this time, his facebook page which claims he “once tripped and had anal sex with himself” has less than 4,500 likes.

On January 30th he uploads his Compilation #6 – Smell My Fingers video with the Harlem Shake short introduction. This video still only has 322,347 views, but his viewers were asking for more shake. So on February 2nd – he gives them the original Harlem Shake which now has over 10,900,000 views.

“yall naughty fellas wanted the full separate version of HARLEM SHAKE SO HERE IT IS.

SHARE IT WITH YO FRANS XOXO

♥”

Over the next 2 days, 257 of Filthy Frank’s fans share the video, 908 like it and 84 people comment on his original post. A Filthy Remix even pops up and somewhere in the mix people start uploading their own versions. A few of the early videos gained even more views than Filthy Frank’s original, so he re-posted the original to his now growing facebook fan-base on February 6th…

“some swagfag guys made a harlem shake video right after ours and it’s obviously copied. and it’s getting crazy views. but we stand strong, because we have the power of each individual filthy character. don’t forget where you came from, and stay filthy.”

This repost gained another 105 shares, 1,239 likes and 116 comments to propel the Harlem Shake to the masses of the interManets. The competition was on and the creatives started uploading. ImAfricanJesus began a playlist of his Harlem Shake consumptions. CollegeHumor was #9 on the list. By February 9th ImAfricanJesus quit adding Harlem Shakes to his consumption playlist stopping at 47 videos.

On February 8th, the new york times posted an article relating winter storm Nemo + the Harlem Shake as a way to pass your time while being stuck indoors. Filthy Frank posts the article and it gains 38 shares, 858 likes and 150 comments from his fan base. The Chive, Break, Buzzfeed, and Maker Studios out of LA created job campaigns out of their versions of the Harlem Shake which proved the shake could definitely be used for marketing traction. Musical talent Matt and Kim even jumped into the mix.

A good friend of mine, Jason McWilliams, preached the Harlem Shake to Copper Mountain Ski Area on Saturday, February 9th. By February 11th, around 12,000 “Harlem Shake” videos had been posted with a collective 44 million views. One of my favorite and most creative versions was posted by the UGA Men’s Swim and Dive team on February 11th.

[YouTubeUlar] <— 17,926,850

On February 12th, Copper Mountain dropped their Harlem Shake creation, which is when I first took notice of the completely random sensation. We recorded our random version on February 13th in Silverton, CO and nearly had the mountain convinced to shoot and upload what I still believe would be the most epic Harlem Shake ever. Conceptually you couldn’t beat a helicopter hovering behind a bunch of Bent Gate Silverton Sick Days skiers and riders dancing their asses off by the rental bus at Silverton. I blame myself, and partially Devin Rhinehart for not TSOIGDH’ng and following through with this one.

By Valentines Day the number of “Harlem Shake” uploads had increased to 40,000 with a collective viewership of 175 million views. Thank YouTubeTrends for the February 12th writeup.

The Today Show ripped their own version on February 14th, officially killing the interManets viral meme formerly known as the “Harlem Shake”. To put an exclamation point on it, McWilliams walled me this one just to be sure. Filthy Frank now has over 47,000 likes and 125,000 YouTube Subscribers and overall he seems pretty modest about creating the sensation and actually makes fun of his post Harlem Shake audience.

This completes your Hydle write up and review of what catalysts enabled a creative meme to go Viral. I’m actually pretty surprised the Adelia Shake didn’t take off.

The song is still Number 1 on iTunes.

[Helping Article #1]
[Helping Article #2]
[Wikipedia (song)]
[Wikipedia (dance)]

“The Harlem Shake” Timeline of Events

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