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<channel>
	<title>HYDLE &#187; Social</title>
	<atom:link href="http://www.hydle.com/blog/category/social/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hydle.com/blog</link>
	<description>We are what we repeatedly do. Excellence, then, is not an act but a habit</description>
	<lastBuildDate>Fri, 10 Feb 2012 04:45:10 +0000</lastBuildDate>
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		<item>
		<title>PIPA and SOPA??  Watch This</title>
		<link>http://www.hydle.com/blog/2012/01/pipa-and-sopa-watch-this/</link>
		<comments>http://www.hydle.com/blog/2012/01/pipa-and-sopa-watch-this/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 07:52:45 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[My Reminders]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[TOTD]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Clay Shirky]]></category>
		<category><![CDATA[PIPA]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[SOPA]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6840</guid>
		<description><![CDATA[[YouTubeUlar]]]></description>
			<content:encoded><![CDATA[<p><iframe width="584" height="329" src="http://www.youtube.com/embed/-LEb_D2SD3k?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>[<a href="http://www.youtube.com/watch?v=-LEb_D2SD3k" target="_blank">YouTubeUlar</a>] <— 52,449</p>
<p>Innocent until proven guilty... nope.<br />
Guilty until proven innocent... yep.</p>
<blockquote><p>
&#8220;Time Warner has called&#8230; and they want us all back on the couch.  Just consuming.  Not producing&#8230; not sharing.  And we should say no.&#8221;
</p></blockquote>
<p>Get educated&#8230; watch it again.  </p>
<p>Or go crazy over at <a href="http://www.ted.com" target="_blank">TED.com</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Seth Godin &#8211; The Economics of Christmas Lights</title>
		<link>http://www.hydle.com/blog/2011/12/seth-godin-the-economics-of-christmas-lights/</link>
		<comments>http://www.hydle.com/blog/2011/12/seth-godin-the-economics-of-christmas-lights/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 06:37:37 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[My Reminders]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6665</guid>
		<description><![CDATA[Why bother buying them, putting them up, electrifying them and then taking them down again? After all, the economist wonders, what&#8217;s in it for you? The very same non-economic contribution is going on online, every single day. More and more &#8230; <a href="http://www.hydle.com/blog/2011/12/seth-godin-the-economics-of-christmas-lights/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_4465" class="wp-caption alignleft" style="width: 170px"><a href="http://sethgodin.typepad.com/seths_blog/2011/12/the-economics-of-christmas-lights.html?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29" target="_blank"><img class="size-full wp-image-4465  " title="head-clickme2" src="http://www.hydle.com/blog/wp-content/uploads/2010/09/head-clickme2.gif" alt="" width="160" height="270" /></a><p class="wp-caption-text">Subscribe to the good words of Seth Godin</p></div>Why bother buying them, putting them up, electrifying them and then taking them down again?</p>
<p>After all, the economist wonders, what&#8217;s in it for you?</p>
<p>The very same non-economic contribution is going on online, every single day. More and more of the content we consume was made by our peers, for free. My take:</p>
<p>People like the way it feels to live in a community filled with decorated houses. They enjoy the drive or the walk through town, seeing the lights, and they want to be part of it, want to contribute and want to be noticed too.</p>
<p>Peace of mind and self-satisfaction are incredibly valuable to us, and we happily pay for them, sometimes contributing to a community in order to get them.</p>
<p>The internet is giving more and more people a highly-leveraged, inexpensive way to share and contribute. It doesn&#8217;t cost money, it just takes guts, time and kindness.</p>
<p>No wonder most people don&#8217;t insist on getting paid for their tweets, posts and comments.</p>
<p>Two asides: First, it&#8217;s interesting to note that no one (zero) gets paid to put up Christmas lights, but some towns are awash in them.</p>
<p>and second, I think there&#8217;s a parallel to the broken windows theory here. Broken Windows asserts that in cities with small acts of vandalism and unrepaired facades, crime goes up. The Christmas Light corollary might be that in towns (or online communities) where there&#8217;s a higher rate of profit-free community contribution, happiness and productivity go up as well.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Norte Beer &#8211; Photoblocker</title>
		<link>http://www.hydle.com/blog/2011/11/6638/</link>
		<comments>http://www.hydle.com/blog/2011/11/6638/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 21:08:44 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Almost Genius]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Beverage]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[ABInBev]]></category>
		<category><![CDATA[Norte Beer]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6638</guid>
		<description><![CDATA[[YouTubeUlar]]]></description>
			<content:encoded><![CDATA[<p><iframe width="584" height="438" src="http://www.youtube.com/embed/rxQQ8xM5UsY?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>[<a href="http://www.youtube.com/watch?v=rxQQ8xM5UsY" target="_blank">YouTubeUlar</a>] <— 230</p>
<p>2 commercials for ABInBev's Norte Beer brand featuring the Photoblocker.  The one above made me laugh more than <a href="http://www.youtube.com/watch?v=gPm7iWo0Tg4" target="_blank">this one [125]</a>.</p>
<p>Not quite genius&#8230; but darn fun.</p>
<p>Cheers goes out to&#8230;</p>
<p>Agency: Del Campo Nazca Saatchi &#038; Saatchi<br />
Client: Norte Beer<br />
Executive Creative Director: Maxi Itzkoff<br />
Executive Creative Director: Mariano Serkin<br />
Creative Director: Ariel Serkin<br />
Creative Team: Ezequiel De Luca<br />
Creative Team: Nicolas Diaco<br />
Agency Producer: Adrian Aspani<br />
Agency Producer: Camilo Rojas<br />
Agency Producer: Lucas Delenikas<br />
Production Company: Landia<br />
Director: Matias Moltrasio<br />
Executive Producer: Andy Fogwill<br />
Executive Producer: Nico Cabuche<br />
DP: Leo Hermo<br />
Postproduction Company: Metrovision<br />
Sound Designer: Elefante Rosagante<br />
Music: Supercharango<br />
Advertiser Supervisor: Ricardo Fernandez<br />
Advertiser Supervisor: Pablo Firpo<br />
Advertiser Supervisor: Matias Medina</p>
]]></content:encoded>
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		<item>
		<title>Nabor Spencer — An Artists Rendition</title>
		<link>http://www.hydle.com/blog/2011/11/nabor-spencer-%e2%80%94-an-artists-rendition/</link>
		<comments>http://www.hydle.com/blog/2011/11/nabor-spencer-%e2%80%94-an-artists-rendition/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 20:04:36 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Internets]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Adam Phipps]]></category>
		<category><![CDATA[Devin Rhinehart]]></category>
		<category><![CDATA[John Kelly]]></category>
		<category><![CDATA[Michael Lantz]]></category>
		<category><![CDATA[Nabor Devin]]></category>
		<category><![CDATA[Robert Carney]]></category>
		<category><![CDATA[Spencer Biddle]]></category>
		<category><![CDATA[Travis Hansell]]></category>
		<category><![CDATA[Zach Swanson]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6609</guid>
		<description><![CDATA[On March 23rd, 2011 we had a friend hit the hospital due to an unknown circumstance. Below is a transcript of our email conversations along with an artist&#8217;s conception of present Spencer vs. future Spencer by John Kelly. Does anybody &#8230; <a href="http://www.hydle.com/blog/2011/11/nabor-spencer-%e2%80%94-an-artists-rendition/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>On March 23rd, 2011 we had a friend hit the hospital due to an unknown circumstance.  Below is a transcript of our email conversations along with an artist&#8217;s conception of present Spencer vs. future Spencer by John Kelly.</p>
<blockquote><p>
Does anybody know how our friend is doing? </p>
<p>Besides the text last night I haven&#8217;t heard anything.</p>
<p>I have inquired&#8230;no response.</p>
<p>I did not recieve this text last night. What did it say?</p>
<p>All I remember is he can fart out his penis.</p>
<p>I got a text from him&#8230; He is feeling fine. He is going to have to have surgery and he will be in the hospital for a week and a half. I will try to find out which hospital. </p>
<p>St. anthony&#8217;s central</p>
<p>Here is a picture of present Spencer matched with an artist&#8217;s conception of future Spencer.
</p></blockquote>
<p><a href="http://www.hydle.com/blog/wp-content/uploads/2011/11/SB.jpg"><img src="http://www.hydle.com/blog/wp-content/uploads/2011/11/SB-640x465.jpg" alt="" title="Spencer Biddle" width="584" height="424" class="alignleft size-large wp-image-6610" /></a></p>
]]></content:encoded>
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		<item>
		<title>Las Vegas 2011 &#8211; The Rules</title>
		<link>http://www.hydle.com/blog/2011/11/las-vegas-2011-the-rules/</link>
		<comments>http://www.hydle.com/blog/2011/11/las-vegas-2011-the-rules/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 06:03:21 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Beverage]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Chad Zulian]]></category>
		<category><![CDATA[Chelsie Sharp]]></category>
		<category><![CDATA[Drinking]]></category>
		<category><![CDATA[Eve Wolfe]]></category>
		<category><![CDATA[Everly Muff]]></category>
		<category><![CDATA[Greg Hydle]]></category>
		<category><![CDATA[Hard Rock]]></category>
		<category><![CDATA[Kylie Powell]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[Party]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6563</guid>
		<description><![CDATA[Presented by Everly Muff above. Re-stated by Zulian below&#8230; &#8220;Go ahead and hold this til it&#8217;s empty&#8230;thanks.&#8221; To the Dew Tour Finals + Surprise Motorcross Utah Crew + Party Crew&#8230; Cheers. Hydle]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hydle.com/blog/wp-content/uploads/2011/11/The-Rules.jpg"><img src="http://www.hydle.com/blog/wp-content/uploads/2011/11/The-Rules.jpg" alt="" title="The Rules" width="480" height="720" class="aligncenter size-full wp-image-6564" /></a></p>
<p>Presented by Everly Muff above.<br />
Re-stated by Zulian below&#8230;</p>
<blockquote><p>
&#8220;Go ahead and hold this til it&#8217;s empty&#8230;thanks.&#8221;
</p></blockquote>
<p>To the Dew Tour Finals + Surprise Motorcross Utah Crew + Party Crew&#8230; Cheers.</p>
<p>Hydle</p>
]]></content:encoded>
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		<item>
		<title>GoProYourGoProHDHero2!</title>
		<link>http://www.hydle.com/blog/2011/10/goproyourgoprohdhero2/</link>
		<comments>http://www.hydle.com/blog/2011/10/goproyourgoprohdhero2/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 17:25:21 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Beverage]]></category>
		<category><![CDATA[Board]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Cool Things]]></category>
		<category><![CDATA[Crazy]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[GoProYourself]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Internets]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[My Reminders]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Skiing]]></category>
		<category><![CDATA[Snow]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Water]]></category>
		<category><![CDATA[GoPro]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6529</guid>
		<description><![CDATA[[YouTubeUlar]]]></description>
			<content:encoded><![CDATA[<p><object width="584" height="329"><param name="movie" value="http://www.youtube.com/v/GUEZCxBcM78?version=3&#038;feature=oembed"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GUEZCxBcM78?version=3&#038;feature=oembed" type="application/x-shockwave-flash" width="584" height="329" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>[<a href="http://www.youtube.com/watch?v=GUEZCxBcM78" target="_blank">YouTubeUlar</a>] <– 303</p>
<blockquote><p>
The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.<br />
</BLOCKQUOTE></p>
<p>Enough said &#8211; Inspired.</p>
<p>1080p | 960p | 720p<br />
120 | 60 | 48 | 30 FPS<br />
11MP 10 Photos/sec<br />
170° | 127° | 90° FOV</p>
<p>Skeleton Housing Now Standard<br />
Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)<br />
Live Streaming Video and Photos to the Web</p>
<p>[<a href="http://gopro.com/hd-hero2-cameras/" target="_blank">Learn More | Get One | GoProYourself</a>]</p>
]]></content:encoded>
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		<item>
		<title>Hugh MacLeod &#8211; We get it. Do you?</title>
		<link>http://www.hydle.com/blog/2011/10/hugh-macleod-we-get-it-do-you/</link>
		<comments>http://www.hydle.com/blog/2011/10/hugh-macleod-we-get-it-do-you/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 16:14:02 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Blackbox]]></category>
		<category><![CDATA[C Lazy U]]></category>
		<category><![CDATA[Cercone Brown]]></category>
		<category><![CDATA[Client]]></category>
		<category><![CDATA[Cool Things]]></category>
		<category><![CDATA[Craig Hospital]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Level 1]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Metro Lacrosse]]></category>
		<category><![CDATA[P66]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Summit Inn]]></category>
		<category><![CDATA[TOTD]]></category>
		<category><![CDATA[Hugh MacLeod]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6516</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.gapingvoidgallery.com/gallerycubegrenades-newmarketing-p-1963.html?utm_source=Gapingvoid+Daily+Cartoon&amp;utm_campaign=43c1981c1e-%23414+%22New+Marketing%22+October+12%2C+2011&amp;utm_medium=email" target="_blank"><img class="aligncenter size-full wp-image-6517" title="hubspot_006" src="http://www.hydle.com/blog/wp-content/uploads/2011/10/hubspot_006.gif" alt="" width="611" height="480" /></a></p>
]]></content:encoded>
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		<item>
		<title>Blackbox Tribute to Steve Jobs</title>
		<link>http://www.hydle.com/blog/2011/10/blackbox-tribute-to-steve-jobs/</link>
		<comments>http://www.hydle.com/blog/2011/10/blackbox-tribute-to-steve-jobs/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 04:08:35 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Beverage]]></category>
		<category><![CDATA[Blackbox]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Client]]></category>
		<category><![CDATA[Cool Things]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[Hydle]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blackbox Case]]></category>
		<category><![CDATA[Greg Hydle]]></category>
		<category><![CDATA[Hydle Ale]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6503</guid>
		<description><![CDATA[Not available for purchase&#8230; but shipped. Thank you Steve Jobs.]]></description>
			<content:encoded><![CDATA[<div id="attachment_6504" class="wp-caption aligncenter" style="width: 594px"><a href="http://www.hydle.com/blog/wp-content/uploads/2011/10/IMG_0380.jpg"><img src="http://www.hydle.com/blog/wp-content/uploads/2011/10/IMG_0380-640x480.jpg" alt="Blackbox Tribute to Steve Jobs" title="Blackbox Tribute to Steve Jobs" width="584" height="438" class="size-large wp-image-6504" /></a><p class="wp-caption-text">Thank you for everything you have created for us Steve.</p></div>
<p>Not available for purchase&#8230; but shipped.  Thank you Steve Jobs.</p>
]]></content:encoded>
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		<title>Seth Godin &#8211; The Forever Recession (and the coming revolution)</title>
		<link>http://www.hydle.com/blog/2011/09/seth-godin-the-forever-recession-and-the-coming-revolution/</link>
		<comments>http://www.hydle.com/blog/2011/09/seth-godin-the-forever-recession-and-the-coming-revolution/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 12:13:16 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Cool Things]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interesting Things]]></category>
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		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6438</guid>
		<description><![CDATA[There are actually two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There&#8217;s plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a &#8230; <a href="http://www.hydle.com/blog/2011/09/seth-godin-the-forever-recession-and-the-coming-revolution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>There are actually two recessions:</p>
<p>The first is the cyclical one, the one that inevitably comes and then inevitably goes. There&#8217;s plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful.</p>
<p>The other recession, though, the one with the loss of &#8220;good factory jobs&#8221; and systemic unemployment&#8211;I fear that this recession is here forever.</p>
<p>Why do we believe that jobs where we are paid really good money to do work that can be systemized, written in a manual and/or exported are going to come back ever? The internet has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.</p>
<p>There&#8217;s a race to the bottom, one where communities fight to suspend labor and environmental rules in order to become the world&#8217;s cheapest supplier. The problem with the race to the bottom is that you might win&#8230;</p>
<p>Factories were at the center of the industrial age. Buildings where workers came together to efficiently craft cars, pottery, insurance policies and organ transplants&#8211;these are job-centric activities, places where local inefficiences are trumped by the gains from mass production and interchangeable parts. If local labor costs the industrialist more, he has to pay it, because what choice does he have?</p>
<p>No longer. If it can be systemized, it will be. If the pressured middleman can find a cheaper source, she will. If the unaffiliated consumer can save a nickel by clicking over here or over there, then that&#8217;s what&#8217;s going to happen.</p>
<p>It was the inefficiency caused by geography that permitted local workers to earn a better wage, and it was the inefficiency of imperfect communication that allowed companies to charge higher prices.</p>
<p>The industrial age, the one that started with the industrial revolution, is fading away. It is no longer the growth engine of the economy and it seems absurd to imagine that great pay for replaceable work is on the horizon.</p>
<p>This represents a significant discontinuity, a life-changing disappointment for hard-working people who are hoping for stability but are unlikely to get it. It&#8217;s a recession, the recession of a hundred years of the growth of the industrial complex.</p>
<p>I&#8217;m not a pessimist, though, because the new revolution, the revolution of connection, creates all sorts of new productivity and new opportunities. Not for repetitive factory work, though, not for the sort of thing ADP measures. Most of the wealth created by this revolution doesn&#8217;t look like a job, not a full time one anyway.</p>
<p>When everyone has a laptop and connection to the world, then everyone owns a factory. Instead of coming together physically, we have the ability to come together virtually, to earn attention, to connect labor and resources, to deliver value.</p>
<p>Stressful? Of course it is. No one is trained in how to do this, in how to initiate, to visualize, to solve interesting problems and then deliver. Some see the new work as a hodgepodge of little projects, a pale imitation of a &#8216;real&#8217; job. Others realize that this is a platform for a kind of art, a far more level playing field in which owning a factory isn&#8217;t a birthright for a tiny minority but something that hundreds of millions of people have the chance to do.</p>
<p>Gears are going to be shifted regardless. In one direction is lowered expectations and plenty of burger flipping. In the other is a race to the top, in which individuals who are awaiting instructions begin to give them instead.</p>
<p>The future feels a lot more like marketing&#8211;it&#8217;s impromptu, it&#8217;s based on innovation and inspiration, and it involves connections between and among people&#8211;and a lot less like factory work, in which you do what you did yesterday, but faster and cheaper.</p>
<p>This means we may need to change our expecations, change our training and change how we engage with the future. Still, it&#8217;s better than fighting for a status quo that is no longer. The good news is clear: every forever recession is followed by a lifetime of growth from the next thing&#8230;</p>
<p>Job creation is a false idol. The future is about gigs and assets and art and an ever-shifting series of partnerships and projects. It will change the fabric of our society along the way. No one is demanding that we like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to the work that needs to be (and now can be) done.</p>
<p>This revolution is at least as big as the last one, and the last one changed everything.</p>
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		<title>Facebook Owns</title>
		<link>http://www.hydle.com/blog/2011/09/facebook-owns/</link>
		<comments>http://www.hydle.com/blog/2011/09/facebook-owns/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 11:23:29 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Facts]]></category>
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		<category><![CDATA[Dave Morin]]></category>
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		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6432</guid>
		<description><![CDATA[[Read Full] Reminds me of some old conversations I have been reading.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marketingcharts.com/direct/facebook-reigns-as-top-global-socnet-19399/comscore-top10-global-socnet-sites-by-visitors-sept11gif/"><img src="http://www.hydle.com/blog/wp-content/uploads/2011/09/comscore-top10-global-socnet-sites-by-visitors-sept11.gif" alt="" title="comscore-top10-global-socnet-sites-by-visitors-sept11" width="585" height="440" class="aligncenter size-full wp-image-6433" /></a></p>
<p>[<a href="http://www.marketingcharts.com/direct/facebook-reigns-as-top-global-socnet-19399/comscore-top10-global-socnet-sites-by-visitors-sept11gif/" target="_blank">Read Full</a>]</p>
<p>Reminds me of some old conversations I have been reading.</p>
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