[YouTubeUlar] <— 1,989,019

Seems like I’m a little behind with the Shake Weight.

My brother and I have been dreaming of a campaign like this... finally good to see it.
Is this marketing? Or is it genius?

Genius Marketing - again.

Staff:
Jillian Michaels - Community Outreach Director
Matt Cassel - Chief Marketing Officer
Josh Cox - Chief Super Long Distance Runner Officer
Jon "Bones" Jones - Human Resources Director
Urijah Faber - Chief Operations Officer
Ray Mysterio - Director of Security
Patrick Willis - VP of Carnage
Kenny Powers - MFCEO

Slogans:
"Stop Not Training"
"Un-Weak Yourself"
"Do Not Undermine the Lightness of the Tubes"
"Quit Not Breaking World Records"
"I'm the Ceo. You Shut Up."
"Get Championy"

Micro Site:
[K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614

YouTubeUlars:
[Tubes or Weakness] <— 379
[A-Too Slow B-Not Enough Effort] <— 472
[Get Hard] <— 460
[Five-Druple] <— 401
[Patrick Willis] <— 443

K-Swiss Power Cologne:
[Scent of Boner] <— 308
[The Shit] <— 535
[Scent of Dick] <— 328

Last Year R Rated:
[40 Yard Dash] <— 3,477
[Last Years Explicit] <— 22,841
[Calipornia – Funny or Die] <— 55,124

If you still want to show your grandma the power of the tubes... watch this one.

NOT EXPLICIT:

[YouTube] <— 696 views

Happy 30th Birthday Lauren – here is your YouTubeUlar debut.

Sorry I can’t play with you guys on your birthday… Cheers!

-Hydle

June 4th, 2011 – Ted Archuleta will reveal his newly shaped body to the world when he performs his 60 second routine to this get pumped version of “All of the Lights” by Kanye West and Rihanna.

Directions – How To Take Charge of Your Health

1 – Listen to the mix we made — All of the Lights (Archuleta Mix by Hydle)
2 – Get pumped.
3 – Now you understand where the context of this email is coming from.

Ok Ted … time for Hydle to take charge of his health.

I want a program – I want small episodes of how to cook – how to eat healthy – and I want to understand why why why… why a certain percentage of whole wheat whatever is ok vs. some other whole wheat whatever. I want to bring this story into my blogo-sphere-land and story telling ability and it is going to connect with other random cooking things I have in the pipeline.

There is a space for this now and in the future… your identity has already been slightly established (http://www.hydle.com/blog/tag/ted-archuleta/) and with your weight training and body building success about to unfold we have a perfect launching platform to tell stories.

This will take work — actually it will probably be the most difficult thing you have ever achieved (way harder then going to coors complex and not drinking beer)… but I think you can muster it. Let me know if you are up for being the master dietitian… + rocket scientist. And maybe energy drink review master for Hydle.com

Rock on!
Hydle

4 – Support Ted at the Mile High Natural Bodybuilding Championships on June 4th.
5 – Live better and smile more.
6 – Repeat steps 1 and 2.
7 – Repeat step 6 – over and over and over again.

[iDevice Link] <— 2,293

In support of my sister Sheila, I am reposting this. In all honesty, I would probably throw this stripper a buck or two. If she’s not an adult entertainer – I apologize… I was purely judging on behalf of her name only.

@2:20 when she walks down the stairs… on a pole = pretty amazing.

Good luck sister.

[iDevice Link] <— 263,384

Thanks for the reminder Mr. Jumping Jack Lalanne – and may you rest in piece as your words live on. Jack Passed away on January 23, 2011 at the tender age of 96. Follow the rules of Jack and give yourself the ability to be happy, smile and live a long prosperous life.

“It’s not conducive to smiling and being happy. So please… lets get back to the way nature intended us to be. With a smile on our face and enjoy all the wonderful things we have in this great land of ours.”

[Exercise with Jack]

[iDevice Link] <— 461 views

Kenny Powers wants to know - Do you have your tubes?

[iDevice Link] <— 320,271 views

From the Venetian Slide to Walmart — the pop moonwalks are popping up all over the place.

Don’t forget Stoney’s – Las Vegas.

[iDevice Link] <—22,000 views

Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.

Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882

If you don’t like them – change your mind.
Genius.

http://www.kswiss.com/tubes/