The Golden Power Hour


[YouTubeUlar] <— 303

8 years ago we went on a mission in Golden, Colorado … a mission to accomplish as many activities in 1 hour as we possibly could. Welcome to the Golden Power Hour. This video is unique because you can’t do this anymore … you can’t visit Golden Bowl anymore … you can’t buy Apple computers at the Colorado School of Mines Bookstore anymore and you certainly can’t visit the original Tequila’s anymore :( Hell, you can’t even shoot standard definition 4×3 video anymore and upload it to YouTube in 360p. Fortunately, since 1873 the Coors Brewery Tour has been a staple in the ever changing Golden community and they still offer you free 3 samples of Cold Coors Banquets every day. Cheers, Happy Holidays, Let’s grab a beer!

Happy 15 Years iPod

Hey Apple – Happy 15 years of MP3 Portable Music Player Awesomeness. Thanks for our 6.5oz – 5 GB – 1,000 song MP3 player that had the first original 20 minute skip protection with a Firewire chargeable battery that provided 10 continuous hours of music playback in an ultra-portable device that ultimately changed the world! I think we can all safely say the last 15 years was better then the 15 years that proceeded it … all due to the ability of rocking out to our own music anywhere we could possibly dream, on our iPods!

I remember my first iPod party … it took 2.5 days to continuously and randomly play all 1,035 songs on my iPod. Ironically, the final song played happened to be “Closing Time” by Semisonic. 2.5 years later Apple partnered with HP + Compaq to to introduce the first and only iPod licensed product called the “Apple iPod by HP”. What a bullshit move really, for Apple fanatics … but in reality it was genius. HP’s tagline at the time was “Invent” which was laughable, but in 2004 HP shipped over 30 million computers, which all had iTunes compounded with the iTunes Music Store as the default music player. The rest of the story … is just history.


[YouTubeUlar] <— 446,719

Audi A3 – Grandpa Bode Miller – Out of Control


[YouTubeUlar] <— 203 Genius. Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer... I still love this car and especially love this commercial. Let me say it again... Bode Miller + Out of Control + Audi quattro = Genius. For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com - I've been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984... what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.

No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.

Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.

Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.

Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.

Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?

[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136

Future of Gaming – Microsoft IllumiRoom + Bungie


[YouTubeUlar] <— 441,095 Ummmmm, I've never been a fan of Microsoft ever... and especially since they acquired Bungie back in 2000 to steal Halo away from the macintosh platform in favor of their unreleased XBox platform.

Not many people realize how integral Bungie was to the Macintosh platform for keeping Apple’s computing platform more awesome than the others (Windows)… but it’s true. If you can remember Pathways Into Darkness then you most certainly will remember Marathon, Myth, and totally fucking awesome Oni.

Obviously Marathon was finally ported to Windows in 1996, and the entire trilogy is now available for free on all platforms – but that didn’t completely change the company from abandoning the Macintosh platform as Bungie’s developing platform of choice. Bungie loved Apple and during the 1999 MacWorld Keynote Address Steve Jobs allowed Jason Jones to unveil Halo for the first time to a public audience to showcase Apple’s new adoption of OpenGL.

On June 19th, 2000 Microsoft announced that it had acquired Bungie Software and that Bungie would become Bungie Studios underneath the Microsoft Game Division. Luckily the core team of Bungie game developers resisted all of Microsofts efforts to ‘boring’ize the group and they were actually able to finish Halo specifically for the XBox and thus changing the world of gaming… again.

Bungie continued making Halo 2 (2004) and Halo 3 (2007) underneath Microsoft and specifically for the XBox until 5 days after Halo 3 was released and they announced they were leaving the ‘boring’ giant. After leaving they continued development work on the Halo brand for a couple years until finally parting with Microsoft with a new publishing deal with Activision Blizzard in 2010.

And now, finally – that your slightly educated – we can announce the future of gaming… Pathways Out of Darkness — Destiny.

[YouTubeUlar] <— 4,949,334 I just hope IllumiRoom does some stellar work with this game.

[Geek out on Illumiroom – Engadget]
[Geek out on Destiny]

I Want To Say


[YouTubeUlar] <— 5,145 I'm no expert by any means... but I do impose a question. When viewing the above video about technology being the solution for autism — Has anybody thought about technology being the creator of autism? Autism birth rates: 1970 - 1 in 10,000 1995 - 1 in 1,000 2012 - 1 in 88 ?

Code.org – This Is My Office


[YouTubeUlar] <— 302 trending

Great coders… are today’s rock stars. That’s it!

Beautiful work by Hadi Partovi from code.org for creating a pretty remarkable video about ideas, coding, and awesomeness from the leaders of today.

Steve Jobs – Apple
Bill Gates – Microsoft
Jack Dorsey – Twitter
Mark Zuckerberg – Facebook
Vanessa Hurst – Girl Develop It
Ruchi Sangvi – Dropbox
Drew Houston – Dropbox
Elena Silenok – Clothia.com
Gabe Newell – Valve
Chris Bosh – Miami Heat
Makinde – Facebook
Tony Hsieh – Zappos
Bronwen Grimes – Valve
will.i.am – The Black Eyed Peas

Genius.

[60 second teaser] <— 307 [What Most Schools Don’t Teach – Short Short Film
[What Most Schools Don’t Teach – Short Film] <— 301