Hugh MacLeod — In Memoriam of Steve Jobs

I remember when the first time I saw the TV ad, back when it first came out.

It changed my life.

It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.

It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.

It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.

And what we created with his his products, that isn’t the big story, either.

The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.

And so we did.

Thank you, Steve. You will be missed. Of course you frickin’ will…

[YouTubeUlar] <— 1,622,043

Steve Jobs — 1955 – 2011

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

If you would like to share your thoughts, memories, and condolences, please email

I can’t really say how I feel right now… Cheers to Steve Jobs – and thank you for giving me a frame to build my life *around* – It is a sad day. You have already and will seriously be missed :(

Kickstarter – Opena iPhone Case

[YouTubeUlar] <— 52,959 I just got connected with these guys. Kickstarter to kickstarter - this device just might be worth re-adapting an iPhone into my pocket. Although I will probably still wait until they announce the GoPhone 5... I hear it has some pretty amazing features coming. Like a color screen.

Hey Greg

Man how’s this for coincidence, I was just checking out the blackbox kickstarter project last night and was thinking these guys are sooooo on the same level as us.

How about we send you a few Opena’s and you send us some blackbox cases???

If your even in Melbourne we need to hook up, drink beer, and talk crap about the world and product development!


Chris Peters

Bamboo Blackbox Case Launch

We finally launched a project I have been working on early this morning. I have to say that it is scary to put yourself out there like this when you simply just don’t know what can happen. I’m feeling confident that we can get some attention and reach our goal though. These cases are just too well made and gorgeous to not be seen and there are some super good deals for those early adopters.

“Thank you for your support and helping us take Blackbox Case to the next level. As you can see in our pledging limits to the right we have tried to accommodate for nearly anyone who would like to be a part of making this product a success. We have included some fun enhancements for those of you who are looking for that extra effort in truly building a product together and we have provided some excellent deals for you early adopters. Don’t take our light hearted approach of making something unique and home grown the wrong way — We are firm believers in following your passions and making the most of any opportunity that is granted to you. Life is simply too short to not make something amazing.”

Save $20 on an iPad 2 Bamboo Case for the first 100 pledgers… Cheers to the future!

A Collaboration of Two of My Brands

Apple has chosen an Audi edit to showcase the new Final Cut Pro X which was just released today. It is always great to see my number 1 and number 2 brands working together.

Watch this revolutionary edit and look for this shot above (1:05)… and tell me you don’t want to go jump in an Audi R8 and do that.


Golden – Blackbox Case Announces New Bamboo MacBook Pro Line of Cases

Although they are currently not available on the store – The new line of Bamboo Apple MacBook Pro sleeve cases have been announced.

Just like their counterpart Oak models – the Bamboo Blackbox Case will fit a 13″, 15″ or 17″ MacBook Pro and will come in two different flavors… Natural Bamboo and Carbonized Brown Bamboo.

If you have an iPad 2… you can already purchase your Bamboo iPad 2 Case.

Happy Happy Joy Joy

Thunderbolt Technology

  • Dual-channel, each 10 Gbps
  • Bi-directional, equally fast in both directions
  • Dual protocol, PCI Express for hard disks and DisplayPort for monitors
  • Daisy-chain-able, supports up to six devices per channel
  • Woks with both copper and fiber cabling, fiber allows longer cable runs
  • Low latency, very, VERY short delays in transferring signals
  • Delivers up to 10 watts of power over copper wiring, but not fiber, to support bus-powered devices. (Though this is not enough for most hard disks)

[Intel – Light Peak]
[VIDEO: Engadget Thunderbolt Demo]
[Thanks to Larry Jordan for the inspiration]

PartyTime – 2 Day Blackbox Case Sale

“Hi Family! We are proud to announce our latest creation… The Blackbox Case for 17” Apple MacBook Pros! We’ve worked hard, tweaked some things, and now it is time to let the champagne flow!

But what’s a party without some prizes? To really celebrate, we are offering $20 off ALL Blackbox Cases this weekend! To claim your sweet party favor, enter discount code “PartyTime” at checkout. It’s this weekend only though, so don’t let your Monday be a bummer!”

Don’t forget to enter coupon code “PartyTime” at checkout if you pick one up for $20 off. This deal is only running through Monday February 28th.

If your machine is listed below, Blackbox has a case for you.

MacBook Pro BlackBox Compatibility Chart
Size Supported Models Year Price Sale Price
13″ Dual “Core i7” 2.7GHz
Dual “Core i5” 2.3GHz
“Core 2 Duo” 2.66GHz
“Core 2 Duo” 2.4GHz
“Core 2 Duo” 2.53GHz
“Core 2 Duo” 2.26GHz
$129 $109
15″ Quad “Core i7” 2.2GHz
Quad “Core i7” 2.0GHz
“Core i7” 2.66GHz
“Core i5” 2.53GHz
“Core i5” 2.4GHz
“Core 2 Duo” 2.8GHz
“Core 2 Duo” 2.66GHz
“Core 2 Duo” 2.53GHz
2009, 2008
2009, 2008
$129 $109
17″ – NEW Quad “Core i7” 2.2Ghz
“Core i5” 2.53GHz
“Core 2 Duo” 2.8GHz
“Core 2 Duo” 2.66GHz
$129 $109

Once this PartyTime coupon is over, I’m going to work with Lance for a “Hydle” coupon code in the near future.

Blackbox Oak Case Made in Golden, CO

Working out a nice deal with Blackbox Case to offer the first ever Hydle branded product.

I’ve always been on the lookout for something eye catching and durable to carry my MacBook Pro from mobile edit airstream to airstream… and I finally found it. Best of all — Blackbox Case is located right here in my home town of Golden, Colorado.

With future products + accessories + finishes on the way… I literally love the “branding” potential of this product and am excited to finally offer a product to share with my friends.

Dock Spacers

Enjoying this handy small trick from MacLife.

Dock Spacers – Let you pseudo organize your iTems in the Dock.

1. Launch Terminal
2. Enter this snippet and hit return:

defaults write persistent-apps -array-add ‘{“tile-type”=”spacer-tile”;}’

3. Repeat for as many spacers as you would like.
4. Restart the dock by entering this command and hit return:

killall Dock

5. Organize away.

What simple joys in life :) Thanks MacLife.