Golf Boys

[YouTubeUlar] <— 3,373,414
[The Making of Golf Boys – Video] <— 251,390

When I first saw this video last summer... I hesitated to post it. I didn't think golf was ready for something like this - even though it was beyond ready. Now that Bubba Watson cashed out on winning the masters - the viraladditity of this video and the Golf Boys is set to take off again.

Oh Oh Oh - Single - Golf BoysOh Oh Oh – Single – Golf Boys

Congratulations Bubba – what a fun easter day watching you win.

“There’s always something out there… but the most important part is just trying to have fun.

You’re welcome.”

PGA Tour video on [Getting to know Bubba] <— 63,224

Individual Golf Boys YouTube Channels:
[Bubba Watson] <— 3,115
[Ben Crane] <— 4,920
[Rickie Fowler] <— Run by Puma :(

Ben Crane is such a character... he wins hands down for creative content. Just see what he has to say about [slow play] <—343,521

ExxonMobil — Let’s Solve This

[YouTube] <— 23 views

Masters marketing from ExxonMobil.

This series of 6 motion graphic advertisements caught my attention. I would like to see more captivating follow through once you reach their non-microsite. But not everyone is a Masters.

Still Genius.

Of course they could also figure out how link from a YouTube description field directly to their non-microsite…

Almost Genius.

HYDLE + BODYLAB — New Episodes

Life Reset Button – PUSH

18 years ago I quit Gymnastics. Golf, Baseball and Skiing carried me through my high school and college careers. Now that my gymnastics body has undoubtably worn off – It’s time to get back into shape and get my ass kicked a little.

Thanks to Matt D’Amico – he has a program for this.

3 Month BodyLab Adventure Begin!

Episode 1 – 4:30am Life Reset Button
Episode 2 – Presidential
Episode 3 – Marinate (the fear)
Episode 4 – Workout #1
Episode 5 – Holy Shit
Episode 6 – Dragging Ass
Episode 7 – Encouragement (plus new gym sneak peak)

Put your sedentary soft mammal ass to work!
http://www.bodylabfitness.com

JP Auclair – So Purely Played

[Vimeeeee-O] <— 6,536

No explanation needed... so purely played.

“Skiing, especially powder skiing, provides the ultimate experience of dynamic complex interrelationship between the members of a human group, the gravity of the earth, and the snow from the sky. […] One can never be bored by powder snow skiing because it is a special gift of the relationship between earth and sky. It only comes in sufficient amounts in particular places at certain times on this earth, it lasts only a limited amount of time before before sun or wind changes it. People devote their lives to it, “for the pleasure of being so purely played” by gravity and snow.”

Newcstle Brown Ale – Brewer

[YouTubeUlar] <— 316

Genius.

Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York