Happy 15 Years iPod

Hey Apple – Happy 15 years of MP3 Portable Music Player Awesomeness. Thanks for our 6.5oz – 5 GB – 1,000 song MP3 player that had the first original 20 minute skip protection with a Firewire chargeable battery that provided 10 continuous hours of music playback in an ultra-portable device that ultimately changed the world! I think we can all safely say the last 15 years was better then the 15 years that proceeded it … all due to the ability of rocking out to our own music anywhere we could possibly dream, on our iPods!

I remember my first iPod party … it took 2.5 days to continuously and randomly play all 1,035 songs on my iPod. Ironically, the final song played happened to be “Closing Time” by Semisonic. 2.5 years later Apple partnered with HP + Compaq to to introduce the first and only iPod licensed product called the “Apple iPod by HP”. What a bullshit move really, for Apple fanatics … but in reality it was genius. HP’s tagline at the time was “Invent” which was laughable, but in 2004 HP shipped over 30 million computers, which all had iTunes compounded with the iTunes Music Store as the default music player. The rest of the story … is just history.


[YouTubeUlar] <— 446,719

Yard House “We Are Yard House” Web Video Campaign – Genius


[YouTubeUlar] <— 6,332 On March 5th, 2013 the Yard House decided to drop a new series of videos to support their "We Are Yard House" campaign they started a year ago. I'm not going to lie, this is rejuvenating to me because I feel as if Yard House was a dying brand in my book following their $585 million dollar sellout last year to Darden Restaurants (Red Lobster, Olive Garden, LongHorn, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s).

At the turn of the century the Yard House was iconic into where I conducted a lot of business due to it’s atmosphere, music, beer and former leader Steele Platt. Steele created a very unique environment based on good music and beer. His automation ability to control all the music at all times in all of his restaurants using an iMac and MegaSeg was revolutionary and ahead of it’s time – kind of like his first restaurant project, the Boiler Room at the Tivoli in Downtown Denver.

Kids, you have to remember this was before your iPhones, iPods and iTunes and way before Apple owned the world. Free wireless internet was all the rage and to see someone who believed in technology (and beer) the way we do was refreshing. I remember emailing Steele from his Colorado Mills Yard House (opened in 2003) thanking him for the awesomeness he was creating, and I’m pretty we sent him an original iPod as a friendly gesture on behalf of Apple Rockies.

We eventually quit populating our bodies into the Yard House as time wore on… they initiated a 45 minute time limit on their free internet, removed the option to drink out of a full yard glass, and honestly – I think it just became a little too popular and busy for us. In no way is that a bad thing in business, but it certainly is difficult to maintain the same “cool” experience to your initial users as you move forward with sizing.

I have nothing against the Yard House, I just feel as if they haven’t reached out to me lately and their new “We Are Yard House” campaign finally fills that void. These stories are long enough to demand respect, which good work is granted, but short enough to keep my attention clicking through them.


[Bringing the Beats to Yard House] <— 1,579 http://www.youtube.com/watch?v=qnAY81xIWL4 [Beer Head] <— 1,767 http://www.youtube.com/watch?v=iecTCKUIEkU [We Are Yard House (2012)] <— 26,932 If I were to re-open my creative services, these are the kinds of videos I would be producing. They are very similar to the Apple videos I've done in the past... only with cooler toys, cameras and shot options now :) [Steele Platt – Yard House bio]
[Steele Platt – Boiler Room – King of Kegs]
[Yard House $585 Million Acquisition]

Future of Gaming – Microsoft IllumiRoom + Bungie


[YouTubeUlar] <— 441,095 Ummmmm, I've never been a fan of Microsoft ever... and especially since they acquired Bungie back in 2000 to steal Halo away from the macintosh platform in favor of their unreleased XBox platform.

Not many people realize how integral Bungie was to the Macintosh platform for keeping Apple’s computing platform more awesome than the others (Windows)… but it’s true. If you can remember Pathways Into Darkness then you most certainly will remember Marathon, Myth, and totally fucking awesome Oni.

Obviously Marathon was finally ported to Windows in 1996, and the entire trilogy is now available for free on all platforms – but that didn’t completely change the company from abandoning the Macintosh platform as Bungie’s developing platform of choice. Bungie loved Apple and during the 1999 MacWorld Keynote Address Steve Jobs allowed Jason Jones to unveil Halo for the first time to a public audience to showcase Apple’s new adoption of OpenGL.

On June 19th, 2000 Microsoft announced that it had acquired Bungie Software and that Bungie would become Bungie Studios underneath the Microsoft Game Division. Luckily the core team of Bungie game developers resisted all of Microsofts efforts to ‘boring’ize the group and they were actually able to finish Halo specifically for the XBox and thus changing the world of gaming… again.

Bungie continued making Halo 2 (2004) and Halo 3 (2007) underneath Microsoft and specifically for the XBox until 5 days after Halo 3 was released and they announced they were leaving the ‘boring’ giant. After leaving they continued development work on the Halo brand for a couple years until finally parting with Microsoft with a new publishing deal with Activision Blizzard in 2010.

And now, finally – that your slightly educated – we can announce the future of gaming… Pathways Out of Darkness — Destiny.

[YouTubeUlar] <— 4,949,334 I just hope IllumiRoom does some stellar work with this game.

[Geek out on Illumiroom – Engadget]
[Geek out on Destiny]

Somersby Cider – Genius Apple Store Knockoff


[YouTubeUlar] <— 264,382 Beautiful knock off of so many things Apple, this commercial gets a rating from 1 to awesomeness, awesomeness. Good find Bodhi Gerfen Genius. [Facebook] <— 95 likes

Code.org – This Is My Office


[YouTubeUlar] <— 302 trending

Great coders… are today’s rock stars. That’s it!

Beautiful work by Hadi Partovi from code.org for creating a pretty remarkable video about ideas, coding, and awesomeness from the leaders of today.

Steve Jobs – Apple
Bill Gates – Microsoft
Jack Dorsey – Twitter
Mark Zuckerberg – Facebook
Vanessa Hurst – Girl Develop It
Ruchi Sangvi – Dropbox
Drew Houston – Dropbox
Elena Silenok – Clothia.com
Gabe Newell – Valve
Chris Bosh – Miami Heat
Makinde – Facebook
Tony Hsieh – Zappos
Bronwen Grimes – Valve
will.i.am – The Black Eyed Peas

Genius.

[60 second teaser] <— 307 [What Most Schools Don’t Teach – Short Short Film
[What Most Schools Don’t Teach – Short Film] <— 301

Jesse Lakes – GeoRiot


[YouTubeUlar] <— 479 A long time in the making and a lot of hard work, GeoRiot now has a pretty face to put in front of their affiliate clicks program. Back in the day when we conceptualized Ski Movie Music and figured out we weren’t getting paid on more than half the affiliate links being clicked, we realized we had a problem. Finally, after writing an entire book on Mastering the iTunes Affiliate Program and actually working for Apple on the subject, Jesse Lakes finally created a solution — GeoRiot.

[GeoRiot – Every Click Counts]

Awesomeness Lakes.

[Jesse Lakes on Idea Mensch]