[YouTube] <— 1,271
This is going to change the game – in a fun way.
442.54 foot lbs of torque are going to be a thrill in the new Audi R8 e-tron electric vehicular.
0 to 60mph in 4.8 seconds
Top Speed (limited) to 124.27mph
Apple has chosen an Audi edit to showcase the new Final Cut Pro X which was just released today. It is always great to see my number 1 and number 2 brands working together.
Watch this revolutionary edit and look for this shot above (1:05)… and tell me you don’t want to go jump in an Audi R8 and do that.
Joy.
[YouTube] <— 3,146
Marketing through education... genius.
Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.
In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.
Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios
[YouTube] <— 1,050
Not small – welcome to the world Audi A7 sport.
[YouTube] <— 44,948
So I posted this Crazy Russian Video two weeks ago… and now just crossed into the vehicular version. Nice find TBot.
Sorry ladies, if you were to pick a winning car — who would win?
[iDevice Link] <—106,757
Say no more - make your own Audi A7... this guy did.
[iDevice Link] <— 1.447 views
There is a new car on the block. A concept Audi Quattro to celebrate the last 30 years of the most advanced 4 wheel drive system in the world.
*Atrocious music (they should have learned from themselves <— 31,316)… but the history lessons are good.
Almost Genius.
[iDevice Link] <— 60,695 views
Don’t believe in Audi’s 4 wheel drive system? Here is more quattro proof… enjoy.
[iDevice Link] <— 791,069 views
In this video you will see Michele Mouton setting a new record on The 1985 Pikes Peak International Hillclimb in her factory sponsored Group B, Audi Sport quattro S1 with a time of 11:25.39. She was not only the fastest overall in 1985, but also set a record which still remains unbeaten to this day by a female driver.
Just another movie for those of you who don’t understand the difference between 4 wheel drive… and quattro.
Tick your company car box with ‘Audi’ and ‘diesel’, and you’d expect an A4 with 2.0-litre four-pot, right? Not so Allan McNish. The two-time Le Mans 24hr winner and Audi Motorsport driver has just taken delivery of his new company car, the Audi R18.
The R18 is the first ‘closed roof’ Le Mans racer run by the Audi factory team and features a 3.7-litre V6 TDI (down from last season’s 5.5-litre V10 diesel) coupled to a six-speed box. The one-piece body allows for greater weight savings, while the chassis and aerodynamics were developed using previous ‘R’ models.
Interestingly, this R18 has also been designed for ‘progressive electrification’ as long as “it provides a true advantage”. Don’t forget, Audi has won the Le Mans 24hrs a staggering nine times from 12 attempts.
The R18 will make its debut next year for an official test on 24 April ready for the race in June. For now, take a moment to ogle its rather delectable shape.
Good share Nick Andrews – [Straight from TopGear]
If you need the hookup on any car like this in Colorado?
Call the man… Brady Mann
(720) 933-7386
bmann@jfrcars.com
JFR & Associates Inc
Toyota – your not the first. Sudden acceleration syndrome has made some news lately. But lets not forget this isn’t anything new. Automobile Magazine takes a look back at the early years of this phenomena.
Audi sales plummeted from a peak of 74,061 units in 1985 to only 12,283 sales by 1991.
I doubt Toyota’s sales will plummet like Audi’s did in the late 80s… as this is merely a small blip on the radar for the worlds largest automobile maker.
Back on the quattro side of things – If only we could do something to slow the growth of Audi today. I’m tired of seeing my brand placed into the hands of so many incapable drivers. What happened to BMW being the ultimate driving machine?
Olympics commercials are pouring in. Audi breaks the spell and creates something interesting directed to all luxury brands.
Song – Dream Police – Cheap Trick
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly got me were the Denny’s chickens. The first of 3 Denny’s commercials aired in the 3rd quarter and I perceived it as old, already been done… and not very impressive.
But surprisingly they had two more coming in the 4th quarter from Goodby Silverstein & Partners.
Coca Cola came through with their regular two weirdly inspirational spots by Wieden + Kennedy, Portland. Google made some internet waves and told a story through search. FloTV spent some coin and their Generation advertisement was inspiring to kick off the half time show.
E*Trade babies were back, but not with original voices. Maybe they are growing up. It is very hard to top what they have already accomplished with their babies. So why keep trying.
Doritos should probably quit allowing consumers to make their ads for them.
Go Daddy has nearly almost run its course. Their second ad slightly saved the first… but nothing like they used to be… simply because (lesson to everyone listed above) da da da… it has already been done before.
Additional commercials that got checks in my book. As in – I would like to check them out again are:
| Miller High Life | Little Guys | link | Station Film |
| McDonalds | Play You For It | link | Translation |
| Snickers | Old Lady | link | BBDO, New York |
| Monster | Beaver | link | BBDO, New York |
| Cars.com | Timothy Richmond | link | |
| CBS | David Letterman SB Party | link | |
| Dodge | Man’s Last Stand | link | Wieden + Kennedy, Portland |
| Intel | Lunchroom | link | Venables Bell & Partners, San Francisco |
| Intel | Timeline | link | Venables Bell & Partners, San Francisco |
| VW | Slug Bug | link | |
| HomeAway.com | Griswold’s | link | |
| CareerBuilder.com | Job Fairy | link | MJZ |
| 2010 Census | Census | link | DraftFCB, New York |
| NFL Networks | Best Fans on the Planet | link | Grey, New York |
| TruTV | Groundhog Day | link | Grey, New York |
Of all brands and commercials that I would never consider as being something I could support… the big surprise this year was this Kia – Sorento ad from David & Goliath, Los Angeles.
Of the 8 Budweiser and Bud Light related ads that ran… 3 interested me. Asteroid, T-Pain and Lost. All of which were puns off their new “It’s the shear sign of a good time” jingle.