Having a Beer with Dad

I had a nice trip down memory lane last night looking at some old Dew Tour media from 2007. Following the kickoff June Baltimore stop of the then “AST Dew Tour” I ended up traveling around the country for nearly three weeks, which made me miss Fathers Day. Upon my return, I took my good ol’ father Les Hydle out to dinner and his first ever Barmen. I think he liked it … especially the amazing head.

Haha – miss ya pops.

Greg Hydle + Les Hydle + Jeremy Hydle

Schui – Oktoberfest Tips

In order to receive full effectiveness of our short trip to Oktoberfest in Munich, Germany … I had to bring in the Schui for the list. My review will come soon … but for now – lets get caught up on the rules.

Then lets go TSOIGDH!

So first of all, locals call it “Wiesn” (it’s slang for meadow).

The best tents are:

Augustiner – Best tasting beer
Hacker-Pschorr – best party
all the Americans go the Hofbräu tent.
Don’t go to the Löwenbräu tent. only australians and shitty beer.

Don’t drink the last sip of the stein.
Don’t fall asleep on a beer table. they will kick you out.

on the weekend, go to the tends early (9-11am) because you won’t get a seat at a table later.

if you want to by a lederhose (leather pants, very traditional, authentic and fun) get it from “C&A”. It’s like a JC Penny or something but has the fairest prices for lederhosen.

Try the smoked fish on a stick.
try the white sausage.

take a walk at the “english garden” and check out the beer garden at the “chinese tower”

Have fun and enjoy!

-schui

Hydle Ale – First Public Tasting


[YouTubeUlar]

The Golden Bike Cruise is the last Tuesday of the month throughout the summer months in Golden. It starts at Woody’s and rides through 2 stops in Golden before returning to the Woody’s + Bent Gate parking lot for some post partying and drinking.

Sponsored by New Belgium… each Golden cruise brings a dynamic theme and level of simplicity not found on most cruiser rides throughout the area. We had our first public tasting of Hydle Ale on April 24th, 2012 – the first cruise of the 2012 season.

Next 2012 Golden Cruise Dates:
May 29th
June 26th
July 31st
August 28th
September 25th
October 30th

[Hydle Ale – RAW]
[Hydle Ale – Facebook]

Newcstle Brown Ale – Brewer


[YouTubeUlar] <— 316 Genius. Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York

A Lonesome Homeless Man

“A man was walking down the street when he was accosted by a particularly dirty and shabby-looking homeless man who asked him for a couple of dollars for dinner.

The man took out his wallet, extracted ten dollars and asked, “If I give you this money, will you buy some beer with it instead of dinner?”

“No, I had to stop drinking years ago,” the homeless man replied.

“Will you use it to go fishing instead of buying food?” the man asked.

“No, I don’t waste time fishing,” the homeless man said. “I need to spend all my time trying to stay alive.”

“Will you spend this on greens’ fees at a golf course instead of food?” the man asked.

“Are you NUTS!” replied the homeless man. “I haven’t played golf in 20 years!”

“Well,” said the man, “I’m not going to give you the money. Instead, I’m going to take you home for a terrific dinner cooked by my wife.”

The homeless man was astounded. “Won’t your wife be furious with you for doing that? I know I’m dirty and I probably smell pretty disgusting.”

The man replied, “That’s okay. It’s important for her to see what a man looks like after he has given up beer, fishing and golf.”

Carlton – Blondes

Genius.

“They say dogs grow to look like their owners – and Australian beer Carlton MID’s premise for this print campaign is that if you spend too much time with your wife, you’ll grow to look like her too. The tagline is ‘Spending too much time with the wife? Stay a little longer.’ Clemenger BBDO Melbourne created the ads as part of a long running campaign encouraging men to spend more time relaxing with their mates at the pub.”

Thanks [CREATIVITY]

Full Credits
Agency: Clemenger BBDO Melbourne
Client: Carlton
Executive Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams

Kickstarter – Opena iPhone Case


[YouTubeUlar] <— 52,959 I just got connected with these guys. Kickstarter to kickstarter - this device just might be worth re-adapting an iPhone into my pocket. Although I will probably still wait until they announce the GoPhone 5... I hear it has some pretty amazing features coming. Like a color screen.

Hey Greg

Man how’s this for coincidence, I was just checking out the blackbox kickstarter project last night and was thinking these guys are sooooo on the same level as us.

How about we send you a few Opena’s and you send us some blackbox cases???

If your even in Melbourne we need to hook up, drink beer, and talk crap about the world and product development!

Cheers

Chris Peters
www.openacase.com

EyeHandy – How to Make a Beer Bong


[Link]

For your friday HowTo video… we apply working knowledge to drinking faster.

The first beer bong we ever made in high school was named Sylvia. I remember one year we took Sylvia to lake powell with us… well it was actually more like I joined a group of three families that were going to lake powell and Sylvia was already coming. Having just graduated high school and being the odd man out – as in everyone there was related to someone – except me… it was my job to make sure that all 16 people on our houseboat that slept 12 would take a hit from Sylvia. My parents weren’t present… so I could break the silence and that is what I did.

Cheers to the lake powell crew of 1997 or 1998 – I can’t really remember. The McCormick’s + the Wolff’s + the Jones’ + 1 Hydle… what an adventure.

Enjoy world
-Hydle

Bud Light Lime: Can Confessions

Intriguing and simple – yes.
Genius – still wagering.

Although it does help to end this commercial with a bring it all back to the bud light brand golf shot… shot.

Shot by shot – the “we need a web clip that covers all demographics” breakdown.

1) Hot female (blond)
2) Intriguingly old not hot female
3) Gay guy
4) Black athlete
5) Bad for poster frame oriental
6) Trademark bartender
7) Hot female (brunette)
8) Hot female (college student)
9) Humor professional
10) Golf guy

Not bad for such a chill vibed 45 second web advertisement.
Way better then Limey.