Chipotle – Back to the start


[YouTube] <— 4,429,478 [Behind the Scenes] <— 44,751 Congratulations to Chipotle for airing their first national television commercial. Back to the Start was a YouTube web release back in August and carries you through the story of Chipotle, told through the practices of a farmer.

“The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”

1000% Genius – should have been a Super Bowl ad.

Buy the song and support The Chipotle Cultivate Foundation.

The Scientist - The Scientist - Single Willie Nelson – The Scientist

[NY Times Article]

iPhone 3G S vs. iPhone 3G [VIDEO]

After shooting this quick burrito movie at Chipotle I have noticed that the data rate of the iPhone 3G S H.264 video varies between 3600 kbit/s and I would assume 3800 kbit/s. This isn’t a tremendously high data rate for doing anything serious with… but respectable for a talking mobile device. Relating the iPhone 3G S to my preferred pocket video capturing device, the Canon PowerShot SD870 IS that shoots in 1280x720p at a 25 mbit/s data rate, there really is no comparison.

iPhone 3G S – Video

Format: H.264, 640 x 480, Millions, AAC, Mono, 44.100 kHz

Data Rate: Between 3650 kbits/s and 3800 kbits/s

iPhone 3G S Video Test

iPhone 3G S Video Test - Click for Video

Uploading directly to YouTube is simple enough and the aspect ratios will adapt to a vertical or horizontal recording. I am not a super fan of the audio levels algorithm as it seems it is pretty easy to peak the 44.100 kHz recorded audio with loud sounds + voices. It is also a difficult hold to capture video of yourself without covering the internal microphone of the iPhone 3G S. This makes for shanty audio at best… as you will see in the second YouTube upload test and is something to definitely watch out for.

YouTube iPhone 3G S Video 1 – Vertical
YouTube iPhone 3G S Video 2 – Horizontal

iPhone 3G – Video

No Supported Video Capabilities

However, qik has a steaming solution that you can play with if you want to geek just a little.