[YouTube] <— 4,429,478
[Behind the Scenes] <— 44,751
Congratulations to Chipotle for airing their first national television commercial. Back to the Start was a YouTube web release back in August and carries you through the story of Chipotle, told through the practices of a farmer.
“The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
After shooting this quick burrito movie at Chipotle I have noticed that the data rate of the iPhone 3G S H.264 video varies between 3600 kbit/s and I would assume 3800 kbit/s. This isn’t a tremendously high data rate for doing anything serious with… but respectable for a talking mobile device. Relating the iPhone 3G S to my preferred pocket video capturing device, the Canon PowerShot SD870 IS that shoots in 1280x720p at a 25 mbit/s data rate, there really is no comparison.
iPhone 3G S – Video
Format: H.264, 640 x 480, Millions, AAC, Mono, 44.100 kHz
Data Rate: Between 3650 kbits/s and 3800 kbits/s
iPhone 3G S Video Test - Click for Video
Uploading directly to YouTube is simple enough and the aspect ratios will adapt to a vertical or horizontal recording. I am not a super fan of the audio levels algorithm as it seems it is pretty easy to peak the 44.100 kHz recorded audio with loud sounds + voices. It is also a difficult hold to capture video of yourself without covering the internal microphone of the iPhone 3G S. This makes for shanty audio at best… as you will see in the second YouTube upload test and is something to definitely watch out for.