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<channel>
	<title>HYDLE &#187; Commercial</title>
	<atom:link href="http://www.hydle.com/blog/tag/commercial/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hydle.com/blog</link>
	<description>We are what we repeatedly do. Excellence, then, is not an act but a habit</description>
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		<title>Norte Beer &#8211; Photoblocker</title>
		<link>http://www.hydle.com/blog/2011/11/6638/</link>
		<comments>http://www.hydle.com/blog/2011/11/6638/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 21:08:44 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Almost Genius]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Beverage]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[ABInBev]]></category>
		<category><![CDATA[Norte Beer]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=6638</guid>
		<description><![CDATA[[YouTubeUlar]]]></description>
			<content:encoded><![CDATA[<p><iframe width="584" height="438" src="http://www.youtube.com/embed/rxQQ8xM5UsY?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>[<a href="http://www.youtube.com/watch?v=rxQQ8xM5UsY" target="_blank">YouTubeUlar</a>] <— 230</p>
<p>2 commercials for ABInBev's Norte Beer brand featuring the Photoblocker.  The one above made me laugh more than <a href="http://www.youtube.com/watch?v=gPm7iWo0Tg4" target="_blank">this one [125]</a>.</p>
<p>Not quite genius&#8230; but darn fun.</p>
<p>Cheers goes out to&#8230;</p>
<p>Agency: Del Campo Nazca Saatchi &#038; Saatchi<br />
Client: Norte Beer<br />
Executive Creative Director: Maxi Itzkoff<br />
Executive Creative Director: Mariano Serkin<br />
Creative Director: Ariel Serkin<br />
Creative Team: Ezequiel De Luca<br />
Creative Team: Nicolas Diaco<br />
Agency Producer: Adrian Aspani<br />
Agency Producer: Camilo Rojas<br />
Agency Producer: Lucas Delenikas<br />
Production Company: Landia<br />
Director: Matias Moltrasio<br />
Executive Producer: Andy Fogwill<br />
Executive Producer: Nico Cabuche<br />
DP: Leo Hermo<br />
Postproduction Company: Metrovision<br />
Sound Designer: Elefante Rosagante<br />
Music: Supercharango<br />
Advertiser Supervisor: Ricardo Fernandez<br />
Advertiser Supervisor: Pablo Firpo<br />
Advertiser Supervisor: Matias Medina</p>
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		</item>
		<item>
		<title>FedEx &#8211; Golf</title>
		<link>http://www.hydle.com/blog/2010/09/fedex-golf/</link>
		<comments>http://www.hydle.com/blog/2010/09/fedex-golf/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 20:26:13 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[Funny]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=4359</guid>
		<description><![CDATA[[iDevice Link]]]></description>
			<content:encoded><![CDATA[<p><object width="540" height="430"><param name="movie" value="http://www.youtube-nocookie.com/v/-b6YnNYagoE?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/-b6YnNYagoE?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="430"></embed></object></p>
<p>[<a href="http://www.youtube.com/watch?v=-b6YnNYagoE" target="_blank">iDevice Link</a>] <— 29,219 views</p>
<p>FedEx has fun golf commercials.  I love re-living this one.</p>
]]></content:encoded>
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		<item>
		<title>Old Spice &#8211; Hello Ladies</title>
		<link>http://www.hydle.com/blog/2010/07/old-spice-hello-ladies/</link>
		<comments>http://www.hydle.com/blog/2010/07/old-spice-hello-ladies/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 16:17:04 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Crazy]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Internets]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Wieden + Kennedy]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=3875</guid>
		<description><![CDATA[[iDevice Link] Thanks to Adcritic for the Full Credits Agency: Wieden + Kennedy, Portland Client: Old Spice Creative Director: Jason Bagley Creative Director: Eric Baldwin Copywriter: Eric Kallman Copywriter: Craig Allen Art Director: Craig Allen Art Director: Eric Kallman Producer: &#8230; <a href="http://www.hydle.com/blog/2010/07/old-spice-hello-ladies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><object width="540" height="328"><param name="movie" value="http://www.youtube-nocookie.com/v/uLTIowBF0kE&amp;hl=en_US&amp;fs=1?rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/uLTIowBF0kE&amp;hl=en_US&amp;fs=1?rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="328"></embed></object></p>
<p>[<a href="http://www.youtube.com/watch?v=uLTIowBF0kE" target="_blank">iDevice Link</a>]</p>
<p>Thanks to <a href="http://www.adcritic.com" target="_blank">Adcritic</a> for the Full Credits<br />
Agency: Wieden + Kennedy, Portland<br />
Client: Old Spice<br />
Creative Director: Jason Bagley<br />
Creative Director: Eric Baldwin<br />
Copywriter: Eric Kallman<br />
Copywriter: Craig Allen<br />
Art Director: Craig Allen<br />
Art Director: Eric Kallman<br />
Producer: Lindsay Reed<br />
Executive Creative Director: Mark Fitzloff<br />
Executive Creative Director: Susan Hoffman<br />
Agency Executive Producer: Ben Grylewicz<br />
Production Company: MJZ<br />
Director: Tom Kuntz<br />
Executive Producer: Jeff Scruton<br />
Line Producer: Pete Vitale<br />
Director of Photgraphy: Neil Shapiro<br />
Editorial Company: Rock Paper Scissors<br />
Editor: Carlos Arias<br />
Assistant Editor: Aaron Morris<br />
Post Producer: Juliet Batter<br />
Post Executive Producer: Carol Lynn Weaver<br />
Post Executive Producer: Cassie Hulen<br />
VFX Company: The Mill<br />
Lead Flame Artist: Ant Walsham<br />
Flame Artist: Tara DeMarco<br />
Flame Assists: Jodi Tyne<br />
Flame Assists: Aaron Neitz<br />
Flame Assists: Shane Zinkhon<br />
Flame Assists: Gavin Camp<br />
Flame Assists: Christal Hazard<br />
VFX Producer: Arielle Davis<br />
VFX Executive Producer: Sue Troyan<br />
Music and Sound Design Company: Stimmung<br />
Sound Designer: Gus Koven<br />
Producer: Jack Catlin<br />
Executive Producer: Ceinwyn Clark<br />
Mix Company: Lime<br />
Engineer: Loren Silber<br />
Producer: Jessica Locke<br />
Film Transfer Company: CO3<br />
Colorist: Stefan Sonnefeld</p>
<p>Date<br />
Jun 30, 2010</p>
<p>Genius.</p>
]]></content:encoded>
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		<item>
		<title>Old Spice &#8211; I&#8217;m on a Horse</title>
		<link>http://www.hydle.com/blog/2010/06/old-spice-im-on-a-horse/</link>
		<comments>http://www.hydle.com/blog/2010/06/old-spice-im-on-a-horse/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 09:25:21 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Wieden + Kennedy]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=3852</guid>
		<description><![CDATA[Full Credits Agency: Wieden + Kennedy, Portland Client: Old Spice Copywriter: Eric Kallman Art Director: Craig Allen Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Creative Director: Eric Baldwin Creative Director: Jason Bagley Art Director: Eric Kallman Copywriter: &#8230; <a href="http://www.hydle.com/blog/2010/06/old-spice-im-on-a-horse/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><object width="540" height="327"><param name="movie" value="http://www.youtube-nocookie.com/v/owGykVbfgUE&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/owGykVbfgUE&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="327"></embed></object></p>
<p>Full Credits<br />
Agency: Wieden + Kennedy, Portland<br />
Client: Old Spice<br />
Copywriter: Eric Kallman<br />
Art Director: Craig Allen<br />
Executive Creative Director: Mark Fitzloff<br />
Executive Creative Director: Susan Hoffman<br />
Creative Director: Eric Baldwin<br />
Creative Director: Jason Bagley<br />
Art Director: Eric Kallman<br />
Copywriter: Craig Allen<br />
Agency Executive Producer: Ben Grylewicz<br />
Agency Producer: Erin Goodsell<br />
Production Company: MJZ<br />
Director: Tom Kuntz<br />
Executive Producer: Jeff Scruton<br />
Line Producer: Scott Kaplan<br />
Director of Photography: Neil Shapiro<br />
Editorial: Final Cut<br />
Editor: Carlos Arias<br />
Post Executive Producer: Saima Awan<br />
Post Production: The Mill</p>
<p>Date: Feb 09, 2010</p>
<p>Genius.</p>
]]></content:encoded>
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		<item>
		<title>Tiger Control</title>
		<link>http://www.hydle.com/blog/2010/04/tiger-control/</link>
		<comments>http://www.hydle.com/blog/2010/04/tiger-control/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 23:57:42 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Dumbass]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Earl Woods]]></category>
		<category><![CDATA[Masters]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=3164</guid>
		<description><![CDATA[This will likely be one of the most popular ads of our time and it just dropped. Nike is featuring Tiger Woods in an advertisement with a voice over from his late father, Earl Woods. Tiger, I am more prone &#8230; <a href="http://www.hydle.com/blog/2010/04/tiger-control/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><object width="540" height="327"><param name="movie" value="http://www.youtube-nocookie.com/v/5NTRvlrP2NU&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/5NTRvlrP2NU&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="327"></embed></object></p>
<p>This will likely be one of the most popular ads of our time and it just dropped.  Nike is featuring Tiger Woods in an advertisement with a voice over from his late father, Earl Woods.</p>
<blockquote><p>Tiger,</p>
<p>I am more prone to be inquisitive&#8230; to promote discussion.</p>
<p>I want to find out what your thinking was.</p>
<p>I want to find out what your feelings are.</p>
<p>And&#8230; did you learn anything?</p>
<p>Nike.</p></blockquote>
<p>There is going to be plenty of talk about this one.  Genius.</p>
<p style="text-align: center;"><a href="http://espn.go.com/video/clip?id=5065125&amp;categoryid=2630020" target="_blank"><img class="size-large wp-image-3165 aligncenter" title="Screen shot 2010-04-07 at 5.43.15 PM" src="http://www.hydle.com/blog/wp-content/uploads/2010/04/Screen-shot-2010-04-07-at-5.43.15-PM-540x445.png" alt="" width="540" height="445" /></a></p>
<p>[<a href="http://www.youtube.com/watch?v=5NTRvlrP2NU" target="_blank">iPhone Link - 358 views</a>]</p>
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		<item>
		<title>I&#8217;ve been told</title>
		<link>http://www.hydle.com/blog/2010/02/ive-been-told/</link>
		<comments>http://www.hydle.com/blog/2010/02/ive-been-told/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 07:36:35 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Auto]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=2678</guid>
		<description><![CDATA[Olympics commercials are pouring in. Audi breaks the spell and creates something interesting directed to all luxury brands.]]></description>
			<content:encoded><![CDATA[<p><object width="540" height="327"><param name="movie" value="http://www.youtube-nocookie.com/v/NP-B1IODTsc&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/NP-B1IODTsc&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="327"></embed></object></p>
<p>Olympics commercials are pouring in.  Audi breaks the spell and creates something interesting directed to all luxury brands.</p>
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		<item>
		<title>Happy To Be Alive Today</title>
		<link>http://www.hydle.com/blog/2010/02/happy-to-be-alive-today/</link>
		<comments>http://www.hydle.com/blog/2010/02/happy-to-be-alive-today/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 22:22:55 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Auto]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Interesting Things]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Daniel Cox]]></category>
		<category><![CDATA[Happy to be alive today]]></category>
		<category><![CDATA[MattMatt]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=2502</guid>
		<description><![CDATA[Something I tell myself every day since the breaks went out in my car on after a lovely day of skiing in Aspen on January 29th, 2010&#8230; &#8220;I&#8217;m happy to be alive today.&#8221; This advertisement doesn&#8217;t need supporting web material. &#8230; <a href="http://www.hydle.com/blog/2010/02/happy-to-be-alive-today/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><object width="549" height="311"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9178809&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=7ffea5&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9178809&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=7ffea5&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="549" height="311"></embed></object></p>
<p>Something I tell myself every day since the breaks went out in my car on after a lovely day of skiing in Aspen on January 29th, 2010&#8230;</p>
<blockquote><p>
&#8220;I&#8217;m happy to be alive today.&#8221;
</p></blockquote>
<p>This advertisement doesn&#8217;t need supporting <a href="http://www.sussexsaferroads.gov.uk/" target="_blank">web material</a>.  Take something as basic as wearing your seatbelt and present it in new visually inspiring way&#8230; <a href="http://www.rockutainment.com/" target="_blank">Daniel Cox</a> &#8211; simply Genius.</p>
<p>Thanks for sharing this emotional moment through visuals <a href="http://www.mattmatteson.com" target="_blank">MattMatt</a>.</p>
<p>Link <a href="http://osocio.org/message/embrace_life_always_wear_your_seatbelt" target="_blank">1</a>.<br />
Link <a href="http://theinspirationroom.com/daily/2010/embrace-life/" target="_blank">2</a>.</p>
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		<title>Bud Light &#8211; Clothing Drive</title>
		<link>http://www.hydle.com/blog/2010/02/bud-light-clothing-drive/</link>
		<comments>http://www.hydle.com/blog/2010/02/bud-light-clothing-drive/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 19:04:34 +0000</pubDate>
		<dc:creator>hydle</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[Beverage]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Internets]]></category>
		<category><![CDATA[Marketing Level]]></category>
		<category><![CDATA[Not Genius]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Bud Light]]></category>
		<category><![CDATA[Commercial]]></category>

		<guid isPermaLink="false">http://www.hydle.com/blog/?p=2495</guid>
		<description><![CDATA[Swear Jar meets Clothing Drive. I&#8217;m not a fan of Bud Light as a consumable beverage, but I am a fan of how much money Bundweiser spends on marketing. Especially on internets only releases. This commercial I do not believe &#8230; <a href="http://www.hydle.com/blog/2010/02/bud-light-clothing-drive/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><object width="540" height="426"><param name="movie" value="http://www.youtube-nocookie.com/v/QDMquUQE0aU&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/QDMquUQE0aU&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="540" height="426"></embed></object></p>
<p><a href="http://www.youtube.com/watch?v=JI3Y1auTFpU" target="_blank">Swear Jar</a> meets <a href="http://www.youtube.com/watch?v=QDMquUQE0aU" target="_blank">Clothing Drive</a>.  I&#8217;m not a fan of Bud Light as a consumable beverage, but I am a fan of how much money Bundweiser spends on marketing.  Especially on internets only releases.</p>
<p>This commercial I do not believe is unique enough or cut well enough to make me a believer.  Some good ideas and scenes, but just a little too long for my liking.</p>
<p>However uniquely similar to Swear Jar&#8230; should have made this one a minute too.</p>
<p>Not Genius.</p>
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