Kickstarter 2012 – The Stats

Kickstarter 2012 - The Stats

Kickstarter continues to be the worlds largest funding platform for creative projects. I recently reviewed Kickstarter’s 2012 year in review. The stats are unbelievable and continue to grow as their demographic base increases. Last year Kickstarter collected a total of $274,391,721 million in pledges which is 85.6% of of all pledges given. This does not mean that 85.6% of all projects reach their goal, actually only 44% of all 41,765 projects launched reached their goal. And of those 18,109 kickstarter projects, there were a select few that completely blew out their goal.

Hydle’s 1 favorite kickstarter highlight from last year – The Griz Coat by Buffoonery Factory.

Our successful Blackbox Case project from 2011 pales in comparison to some of the numbers being generated today. I feel like it is time for another Hydle project in the Kickstarter arena again.

Immediate potential projects:
Blackbox Case needs an iPad Mini Case
VersaTowel
Suitcase Speaker + mini Keg

Snubby J’s – Original PVC Instrument

[YouTubeUlar] <— 5,407,693

Soon to be future Blue Man Group extraordinaire Snubby J‘s video is touring the interManets yet again. I’m actually surprised it took over 2 years to reach me, but that’s how the webs works sometimes. Not every viral campaign moves as fast as The Harlem Shake.

This feed came through TJ Fry and has a surprisingly good list of songs.

Songs are…
-Office Theme Song (0:18)
-Linus and Lucy (0:38)
-Turkish March (1:13)
-Mario Brothers Theme (1:27)
-In the Hall of the Mountain King (1:54)
-Bad Romance (2:07)
-Viva La Vida (2:50)
-Like a Virgin (3:03)
-Crazy Train (3:23)
-Harder, Better, Faster, Stronger (4:01)
-James Bond Theme (4:15)
-Pirates of the Caribbean Theme (4:35)
-The Final Countdown (featuring my friend, Quin) (4:56)

This kid is making moves now showing up in Pringles ads and with his music now available on iTunes.

[Snubby J - Facebook] <— 29,376 likes
[Snubby J – YouTube] <— 55,059 subscribers
[Contributing Article]

Newcstle Brown Ale – Brewer

[YouTubeUlar] <— 316

Genius.

Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York