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Here is a perfect example of brands partnering with creative fluids. Actually, a better way of stating this is...
“Here is a perfect example of *LARGE* brands partnering with creative fluids”
… and this is what you get.
Sweetgrass Productions, Philips TV and Swedish Agency Ahlstrand & Wållgren all teamed up to produce something that is truly remarkable. 8 mega lights, 8 generators, 20 light stands, miles of extensions chords, colored filters, 4 amazing skiers and 5 weeks of figuring shit out… all with a working budget only a fraction of a major car manufactures 30 second spot.
Cheers to Pep Fujas, Eric Hjorleifson, Daron Rahlves, Chris Benchetler and the entire film crew who had the patience to capture and present something so tasty for our eyes. Does this make me want to buy a Philips Ambilight TV? No – but it definitely helps me think about purchasing one just to watch this creative masterpiece on.
A couple years ago Dave Morin and I were openly talking about the inane direction of freestyle skiing and where it was going. We joked about creating a ski movie production company with a name that defined the craziest thing we could ever imagine seeing a skier do… and so, Flying Helicopters Under People Productions was formed.
FHUPP – A now common adjective for something that is ultimately crazy – has randomly shown up in nearly every film from the last couple of years… However, from my understanding, a true FHUPP has not been accomplished and I challenge anyone who may be willing to strive for it.
The latest installment of a FHUPPed up jump comes from Level 1 Productions latest park shoot at Sun Valley, Idaho.
Tom Wallisch gets inverted on one of the largest kickers I have ever seen. Click the image. Inspect for yourself. This is not small.