Sexting Rock Stars

The new stats are out for our text stars, and now they are finally relating texting levels to educational level.

“Texting is also directly related to education level, peaking at 69.4 per day for adults with less than a high school diploma and steadily decreasing as education level rises to 23.8 among those with a college degree or more.”

Hit me on my pre-pay… GoPhoneYourself.

Losing or Gaining Communication?

I can’t wait to see what happens when these teenagers are actually forced to communicate with someone in person.

On another note…
– Women are 28% more likely to sext over men.
– 31% of us have smartphones.
– 228 million of americans over the age of 13 rock mobile.
– Tomorrow we’ll see how communication will ultimately end the world.

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2010 Old Spice Case Study

[iDevice Link] <— 6,400 views Cementing Old Spice as the number 1 brand of body wash for men. How did they do it? Just watch. I think we can cleanly say Old Spice has won this game... even though they were a little late to the game.

Successful Man Cleaning and Grooming Internet Campaigns:
2010 – Old Spice
2008 – Axe Detailer
2006 – Philips Body Groom

Socialnomics Revisited

Always fun to look back at where we came from – only to predict where we are going. As you can see here though – we are still trying to get people caught up on the thinking of how powerful this engine is going to become.

Last Socialnomics Update


Online Ad Revenues to REach $103B by 2015

Social networking site led all online publishers during Q1 2010 with 176 billion display ad impressions, representing 16.2% market share. Yahoo Sites ranked second with 132 billion impressions (12.1% market share), followed by Microsoft Sites with 60 billion impressions (5.5% market share) and Fox Interactive Media with 53 billion impressions (4.9% market share).

Consumer Troubles Grow

The official U.S. unemployment rate fell from 9.9% to 9.7% in May 2010, according to the Bureau of Labor Statistics. However, 411,000 of 431,000 new non-farm payroll jobs created during the month were temporary jobs related to the 2010 Census, suggesting there is currently little activity in developing long-term employment.

Divorce Risk Highest at 25

More than half of married 25-year-olds will divorce at some point, while 45% of 50-year-old men and 46% of 50-year-old women will eventually divorce.

April Video Numbers

Americans watched 30.3 billion online videos in April 2010.

Nearly 178 million viewers watched an average of 171 videos per viewer during the month of April 2010. 96 of those came from Google sites (YouTube) and facebook raises to 5th on the list.

Average online video is now 4.4 minutes thanks to television continuing it’s crossover to the internets (Hulu).