Somersby Cider – Genius Apple Store Knockoff

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Beautiful knock off of so many things Apple, this commercial gets a rating from 1 to awesomeness, awesomeness. Good find Bodhi Gerfen

Genius.

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Old Spice – Believe In Your Smellf

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I Love Awesomeness – The Delorean and The MixTape make an appearance in Old Spice’s latest ‘Champion’ line of deodorant.

Repeat after me… I am the best.
I have big muscles… and cool hair.
I have a sophisticated and diverse group of friends.
I own an environmentally responsible sports sedan.
I’m breaking up with Heather Graham because I need my space.
I am winning… all the sports.
I believe in myself.

Genius.

Full Credits:

Agency – Wieden + Kennedy (Portland)

I Love Awesomeness – Bubba Watson on Dave Letterman

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While paying my State Farm semi-annual home insurance policy today and describing the rules behind ILA's first golf event "The Gong" ... my agent Scott Bristol simply asked me if I caught Bubba Watson on David Letterman the other night. To which he stated “It was awesome.”

Since I Love Awesomeness I had to check it out… and Scott – you were right.

At 3:20 Dave Letterman – who knows absolutely nothing about golf… asks Bubba how he would describe his personal approach to golf?

Bubba simply states…

“Pppppft – Awesome”

David later asks…

“Having won, probably the most treasured major… does this take pressure off a golfer, or put pressure on a golfer? What does this do to Bubba golf? Will you continue to be awesome? – I guess is what I am trying to say.”

ILA