Tag Archives: Genius

K-Swiss – Tubes

[iDevice Link] <—22,000 views

Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.
Bad vibe [...]

Posted in Brands, Commercial, Cool Things, Entertainment, Genius, Humor, Interesting Things, Internets, Marketing Level, Sport, Television, Video, Workout | Also tagged , , , , , , , , , | 1 Comment

Super Cool

[iDevice Link]
Another great example on how the power of the internets keeps content alive. This could quite possibly be my new favorite commercial.
Posted in 2007 for LA Animal Services – Director Jane File (seejanedirect.com) absolutely kills it with this one. Simply Genius.
Now I want a dog :)

Posted in Animal, Commercial, Cool Things, Genius, Humor, Marketing Level, Production, Video | Also tagged , , , , , | Leave a comment

Old Spice – Hello Ladies

[iDevice Link]
Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of [...]

Posted in Brands, Commercial, Crazy, Entertainment, Genius, Humor, Interesting Things, Internets, Marketing Level, Video | Also tagged , , , | Leave a comment

Old Spice – I’m on a Horse

Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Copywriter: Eric Kallman
Art Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editorial: Final Cut
Editor: [...]

Posted in Brands, Commercial, Genius, Humor, Interesting Things, Marketing Level, Video | Also tagged , , , | Leave a comment

Keller Art

I would buy one.
In fact – I just arranged with my brother that once he figures out how to autograph his name, I am going to be the purchaser of Keller James Hydle’s first masterpiece.
Could be a couple years time for the next artistic genius impression, so I would suggest you get in line.
Framable refrigerator [...]

Posted in Cool Things, Family, Genius, Humor, Interesting Things | Also tagged , , | 2 Comments

Clean Your Balls

Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.
It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.
Successful? Don’t just take my word for it.
Take care when using on sensitive [...]

Posted in Brands, Entertainment, Genius, Humor, Interesting Things, Internets, Marketing Level, Video | Also tagged , , , , , | Leave a comment

HYDLE – Super Bowl Ad Wrap-up

Song – Dream Police – Cheap Trick
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly [...]

Posted in Brands, Economy, Genius, Green, Humor, Interesting Things, Marketing Level | Also tagged , , , , , , , , | Leave a comment

The Who (Remixed)

Watching The Who play during the Super Bowl XLIV halftime show inspired me to do two things.
1 – Play Rockband again.
2 – Share a song with you.
Hydle – Baba O’Riley – The Who Tribute Remix
Hydle – The White Stripes – Seven Nation Army
This track is from 2002. I gave my brother a shanky computer [...]

Posted in Family, Genius, Marketing Level, Music | Also tagged , , , , , | Leave a comment

Happy To Be Alive Today

Something I tell myself every day since the breaks went out in my car on after a lovely day of skiing in Aspen on January 29th, 2010…

“I’m happy to be alive today.”

This advertisement doesn’t need supporting web material. Take something as basic as wearing your seatbelt and present it in new visually inspiring way… [...]

Posted in Auto, Genius, Interesting Things, Marketing Level, Video | Also tagged , , , | 3 Comments

BBC Knowledge

Three Drunk Monkeys presents some rolling knowledge in this promo for the BBC. Genius.

Posted in Brands, Entertainment, Facts, Genius, Internets, Marketing Level, Video | Also tagged , | Leave a comment

BOO-RITO

Chipotle strikes again … Genius.

Posted in Food, Genius, Marketing Level | Also tagged , | Leave a comment

Remember this?

Google machines “The best commercial ever” … and bring back some good memories. We all remember receiving this one.

I don’t even know what Pro-Line is or does but remembering this one is a requirement to old school genius marketing.

Posted in Entertainment, Genius, Internets, Marketing Level, Sport, Video | Also tagged , | Leave a comment
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