[YouTubular] <— 301 views

Old Spice is at it again.

Genius.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios

I remember when the first time I saw the TV ad, back when it first came out.

It changed my life.

It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.

It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.

It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.

And what we created with his his products, that isn’t the big story, either.

The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.

And so we did.

Thank you, Steve. You will be missed. Of course you frickin’ will…

[YouTubeUlar] <— 1,622,043

Don't understand what is going on here between Yankees fan - Alec Baldwin and Boston fan - John Krasinski?
Watch this.

Genius.

Full Credits

Agency: Brooklyn Brothers
Client: New Era
Creative: Brooklyn Brothers
Producer: Brooklyn Brothers
Writer: Charlie Grandy
Writer: Mike Schur
Director: Bryan Buckley
Production: Hungry Man
Production Company EP/Managing Partner: Kevin Byrne
Production Company Line Producer: Mino Jarjoura
Director of Photography: Scott Henriksen
Editing Company: Big Sky Edit

I have a gift for you regarding a recent completion to a very inspiring project.

Don’t click the links unless you have time to consume…
[HERE] <— is written proof.
[HERE] <— is Hydle RAW proof.

[iDevice Link] <— 1,478,782

Nike Basketball taking the creative process and turning it into a film. Genius.

Full Credits

Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez

[iDevice Link] <— 4,362,057 views

Elements to success in this video. 1 shot – love it.

Genius.

[iDevice Link] <— 14,306 views

Genius.

Full Credits
Agency: Wieden + Kennedy, London
Client: Lurpak
Executive Creative Director: Tony Davidson
Executive Creative Director: Kim Papworth
Creative Director: Ray Shaughnessy
Creative Director: Dan Norris
Producer: Anna Smith
Production Company: Stink
Director: Martin Krejci
Producer: Louise Gagan
Post Production Facility: Framestore
Lead Flame Artist: Tom Sparks
Lead Flame Artist: Jonathan Hairman
Online Producer: Sarah Hiddlestone
Edit Facility: Whitehouse
Editor: Filip Malasek
Sound Facility: Wave
Sound Engineer: Aaron Reynolds

[iDevice Link] <— 421,831 views

[iDevice Link] <— 20,493

If you need inspiration, emotion, hope and genius? I’m creating it for you now… based on Doug Smith and his amazing story.

Look for it March 3rd, 2011.

[iDevice Link] <— 1,906,481 views

“LeBron James asks for advice. In this spot, James seems to only stir up the antipathy that was directed toward him around his overly-publicized move to Miami. Doth he protest too much?”
-Creativity

Wieden + Kennedy Portland are still at it.
Basketball – welcome back.
Genius.