Interesting notes from 2012
Trending Athletes – #10 – Sarah Burke
Happy new year!
Google survey reveals what users want from mobile sites. Take note web creator’ists and mobile masters of the interManets.
[YouTubeUlar] <— 398,534 I will maintain my non-automatically (manually) driven Audi. But props to the Google machines for legitimately providing a safe night home from a hard night of drinking.
Make this a quick read – take note of the numbers. Most specifically the PURCHASE INTENT / CONSIDERATION for age Made-for-Web content.
The top 10 picks for August, with links to view on YouTube:
1. Gillette – Amazing Roger Federer Trickshot, agency: N/A
2. Heal the Bay – The Majestic Plastic Bag, agency: DDB
3. SNCF – Bienvenue, Au Revoir, agency: Rhett & Link / Platinum Rye / PainePR
4. Carlton Draught – Slo Mo, agency: Clemenger BBDO
5. Cadbury – I Gotta Be Me, agency: Saatchi & Saatchi
6. Puma – After Hours Athlete, agency: Droga5
7. Google – Google New Baby, agency: Google Creative Lab
8. V Energy – Pomparkour Ladder Sport, agency: Colenso BBDO
9. Drench – Cubehead, agency: CHI & Partners
10. Orbit – The Dancer, agency: Electus / DumbDumb / Energy BBDO
Sports + Humor = Viral
178 million americans watched 14.7 hours of video content on the internets in July. Stats no longer release average videos per viewer. WTF?
Americans watched 30.3 billion online videos in April 2010.
Nearly 178 million viewers watched an average of 171 videos per viewer during the month of April 2010. 96 of those came from Google sites (YouTube) and facebook raises to 5th on the list.
Average online video is now 4.4 minutes thanks to television continuing it’s crossover to the internets (Hulu).
Americans watched 31.2 billion online videos in March 2010. Back up from February.
Over 180 million viewers watched an average of 173.3 videos during the month of March 2010. 96 of those came from Google sites (YouTube) and facebook raises to 6th on the list.
The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer which kicks the average online video length to a whopping 4.3 minutes now.
Down from January – American only watched 28.1 Billion online videos. More than 174 million viewers watched an average of 161 videos per viewer during February 2010.
Of those 161 Videos – 94 were from Google (YouTube) and 23 from Hulu (still growing)
The top 10 picks for February, with links to view on YouTube:
1. Bud Light – Clothing Drive, agency: DDB
2. Sussex Safer Roads Partnership – Embrace Life, agency: Rockutainment
3. Old Spice – The Man You Could Smell Like, agency: Wieden & Kennedy
4. Google – Parisian Love, agency: Google Creative Lab
5. Nolan’s Cheddar – Mousetrap, agency: John Nolan (parody ad)
6. Puma – Hardchorus, agency: Droga5
7. Snickers – Pick Up Game (Super Bowl), agency: BBDO
8. Doritos – Gym Ninja (Super Bowl), agency: Goodby Silverstein and Partners
9. Cerveza Andes – Teletransporter, agency: Del Campo Nazca Saatchi & Saatchi
10. Burton – Shaun White Double McTwist, agency: N/A
Genius: 2, 3, 7, 9
Not Genius: 8
I posted this back on February 9th as it provided emotional fuel for a very emotional Craig Hospital project I was working on.
Americans watched 32.4 billion online videos in January.
More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010. Facebook Video finally makes the top 10.
Average online video is now 4.1 minutes thanks to television continuing it’s crossover to the internets (Hulu).
Watch out for the new kid on the internets block. It comes form Google… Maybe you have heard of it?
November provided record breaking online video viewership.
170 million US internet users spent 12.2 hours watching 31 billion videos in November. Do the math – that is 182 videos per viewer with an average length of 4 minutes… ick.
Thanks to Television going to the internets – this number continues to rise.