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A year ago I challenged JP Auclair to take the time and make a show reel that encapsulates what Alpine Initiatives does for the launch of their new website.
It's a difficult task - because to make something great takes a lot of time and organization... all while you are super busy doing other things — and JP is always busy doing other things.
Congratulations JP. You have inspired. Now it is time to connect and grow. In the coming month we will announce a partnership between Alpine Initiatives and Blackbox Case that will continue this exploration.
“One initiative begets 10,000 initiatives”
Mountain lovers… Snow enthusiasts.
We thrive on exploration… Challenges… and innovation.
We believe that… Healthy environments need… Healthy communities.
Alpine Initiatives brings us together… to create a sustainable future for people and their environments around the globe.
Inspire action and participation.
Connect the people and the resources.
Grow a sustainable world.
Turn your passion into action.
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly got me were the Denny’s chickens. The first of 3 Denny’s commercials aired in the 3rd quarter and I perceived it as old, already been done… and not very impressive.
But surprisingly they had two more coming in the 4th quarter from Goodby Silverstein & Partners.
Coca Cola came through with their regular two weirdly inspirational spots by Wieden + Kennedy, Portland. Google made some internet waves and told a story through search. FloTV spent some coin and their Generation advertisement was inspiring to kick off the half time show.
E*Trade babies were back, but not with original voices. Maybe they are growing up. It is very hard to top what they have already accomplished with their babies. So why keep trying.
Doritos should probably quit allowing consumers to make their ads for them.
Go Daddy has nearly almost run its course. Their second ad slightly saved the first… but nothing like they used to be… simply because (lesson to everyone listed above) da da da… it has already been done before.
Additional commercials that got checks in my book. As in – I would like to check them out again are:
My creative brother is at it again… this time making what he calls a Green friendly “Media Credenza” from sustainable materials.
“I designed, built and hand painted….yes, hand painted to look like real wood but its not real wood at all…. its made from formaldehyde free MDF…. look it up, its a green material. Im pretty sure that Im the only one in the world that has made a piece like this one…. Its already received quite a bit of attention…… not the greatest pics but anyways, hope you like!!”
I do like… and after seeing it in person I can definitely confirm that it amazingly does look like real wood. Luckily he is taking orders, because I want one for my own house.
Where do you draw the line between convenience and living greener? What actions will you take to live a more sustainable lifestyle? From the looks of it… we consumers have a long way to go – as do marketers.