“As Russell Davies, the UK ad executive says, “A brand’s first job is to be interesting.”
Once you are interesting, every contact with every customer, supplier, and stakeholder becomes easier. When you look at how commodity products and services are differentiated from their competition, it always comes back to the successful ones being more interesting – usually in an unexpected way.
Yes, quality matters. Yes, price matters. Yes, all the stuff you learned in “B” school matters. But what matters most to your customers is that you are smarter, quirkier, cooler, and more determined than the next guy. Once you are able to project these human traits to the world, customers and prospects are drawn to you.
This is for the guys who still think that the only way to market is through explaining product benefits and price advantages. Because being more human and showing that you are different, with personality and purpose, is even more important.”
“Jobs, Jobs, Jobs.
Not Steve, the other Jobs. The kind that pays you. The kind the politicians promise you. The kind that have been disappearing or becoming more elusive with every passing year. While it might seem scary to think that jobs are melting away like the polar ice caps, there is indeed a silver lining. Instead of expecting our next job to be handed to us on a silver platter, we need to think about creating it.
We need to look in the mirror and see the opportunities that are in us. While the job market may be challenged, we have more opportunities than ever before to find our own freedom. It is time to look in the mirror and be the entrepreneur of yourself. It is time. Your time.
Say hello to your new CEO! Yay!”
I love Hugh MacLeod’s words and cartoons… he is spot on.
Go be yourself-eo.
The linked article bugs me though. Even though it is completely awesome and worth the read… the writer who generalizes Apple’s success to simply just creating great products doesn’t get it. I have nothing against Sassholes, but it is a theme I continue to see more often. Just because you own an iPhone and MacBook Pro doesn’t make you an Apple expert – and that includes most Apple employees.