Top Viral Ads of All Time

Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.

Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views

[Read Full] <— if you want to learn something about marketing on the internets.

Old Spice Guy Links

1. Creativity.

Wieden + Kennedy Portland and Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.

According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.


He also customized videos for a string of celebrity admirers, including Ashton Kutcher, Ellen DeGeneres, Ryan Seacrest, blogger Perez Hilton and Olympian Apollo Ohno.

“Can the Old Spice guy do ads for ALL the world’s products?!” tweeted actress Justine Bateman, echoing the sentiments of enraptured fans everywhere.

3. People.

4. CrunchGear Making Of Video.