Olympics in the Air. Facebook caught my attention and I have consumed this years Visa Go World campaign.

It is nice to see long time friend Ryan St. Onge getting some media play around the the 2010 Vancouver Winter Olympic Games.

Paralympic Sledge Hockey Player – Alexi Salamone
Alpine Skier – Julia Mancuso
Snowboard Cross – Lindsey Jacobellis
Ice Hockey – Angela Ruggiero
Freestyle Aerials – Ryan St. Onge

Two things to note about this campaign.
1 – It’s women driven.
2 – Focuses on a paralympic athlete.

Both of which should seamlessly be woven into every major ad campaign revolving the olympics and such a major sponsor.

Go Visa. Go Ryan. Go World.