Future of Gaming – Microsoft IllumiRoom + Bungie


[YouTubeUlar] <— 441,095 Ummmmm, I've never been a fan of Microsoft ever... and especially since they acquired Bungie back in 2000 to steal Halo away from the macintosh platform in favor of their unreleased XBox platform.

Not many people realize how integral Bungie was to the Macintosh platform for keeping Apple’s computing platform more awesome than the others (Windows)… but it’s true. If you can remember Pathways Into Darkness then you most certainly will remember Marathon, Myth, and totally fucking awesome Oni.

Obviously Marathon was finally ported to Windows in 1996, and the entire trilogy is now available for free on all platforms – but that didn’t completely change the company from abandoning the Macintosh platform as Bungie’s developing platform of choice. Bungie loved Apple and during the 1999 MacWorld Keynote Address Steve Jobs allowed Jason Jones to unveil Halo for the first time to a public audience to showcase Apple’s new adoption of OpenGL.

On June 19th, 2000 Microsoft announced that it had acquired Bungie Software and that Bungie would become Bungie Studios underneath the Microsoft Game Division. Luckily the core team of Bungie game developers resisted all of Microsofts efforts to ‘boring’ize the group and they were actually able to finish Halo specifically for the XBox and thus changing the world of gaming… again.

Bungie continued making Halo 2 (2004) and Halo 3 (2007) underneath Microsoft and specifically for the XBox until 5 days after Halo 3 was released and they announced they were leaving the ‘boring’ giant. After leaving they continued development work on the Halo brand for a couple years until finally parting with Microsoft with a new publishing deal with Activision Blizzard in 2010.

And now, finally – that your slightly educated – we can announce the future of gaming… Pathways Out of Darkness — Destiny.

[YouTubeUlar] <— 4,949,334 I just hope IllumiRoom does some stellar work with this game.

[Geek out on Illumiroom – Engadget]
[Geek out on Destiny]

Code.org – This Is My Office


[YouTubeUlar] <— 302 trending

Great coders… are today’s rock stars. That’s it!

Beautiful work by Hadi Partovi from code.org for creating a pretty remarkable video about ideas, coding, and awesomeness from the leaders of today.

Steve Jobs – Apple
Bill Gates – Microsoft
Jack Dorsey – Twitter
Mark Zuckerberg – Facebook
Vanessa Hurst – Girl Develop It
Ruchi Sangvi – Dropbox
Drew Houston – Dropbox
Elena Silenok – Clothia.com
Gabe Newell – Valve
Chris Bosh – Miami Heat
Makinde – Facebook
Tony Hsieh – Zappos
Bronwen Grimes – Valve
will.i.am – The Black Eyed Peas

Genius.

[60 second teaser] <— 307 [What Most Schools Don’t Teach – Short Short Film
[What Most Schools Don’t Teach – Short Film] <— 301

Hit me on my Pre-Pay

Am I ahead of the curve… or behind?

I feel special – Only 8% of the american public are considering standard cell phone purchases in the future. Which happens to be the exact same percentage of people considering the new Windows phone.

What happened America? Apple used to own only 8% of the ENTIRE computing world… and now they own everything. Yin Yang – maybe a Windows Phone will be my future? Their ad campaign is certainly genius enough.

But since they don’t allow you embed their commercials (horrible microsoft – but traditional to your brand) – they just got dropped to almost.

Not for me.

Top Viral Ads of All Time

Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.

Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views

[Read Full] <— if you want to learn something about marketing on the internets.