““Your Brain Is Not Your Friend” is a line that we got from our friend, the corporate strategist, Robert Cooper.

The short version: Our brains evolved in a world of scarcity; ergo our brains are hardwired to conserve precious biological resources, calories etc.

Which makes us inherently challenged at being the rockstar entrepreneurial, triathlon-running, Shakespeare-reading, world-traveling, culture-worshipping uber-geniuses we aspire to be. Because doing so uses up a TON of resources.

Given that biologically, our brains are hardwired to conserving resources, we are actually predisposed to take the path of least resistance, so left to their own devices, our brains would have us sitting around watching TV, eating junk food, sleeping late. All that slob stuff our mothers warned us about.

Most of us are always fighting a war with his own brain’s biology. But knowing this, makes you able to deal with it better. Thanks to Robert Cooper for giving me this A-ha! moment of clarity. Rock on.”