20 Years of the Salomon TenEighty


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The first two minutes of this Salomon TV tribute to JP Auclair and the history of the Salomon 1080 is filled with ridiculously awesome banger quotes. Take your pick, and enjoy the flick.

“JP JP JP JP JP JP JP” — Everyone

“I think the greatest thing you can do with one of your friends is to remember them in your hearts and in your minds… and here everybody is and I think it’s just the coolest thing ever. I really do.” — Blake Jorgensen

“Thank’s a lot everyone for coming out on the 20th anniversary of the New Canadian Airforce and honoring a great man … JP Auclair.” — Mike Douglas

“Here we are, Blackcomb wind lip session … it’s been a long time since I’ve seen something like this go down. It’s a throw back to the old days, the tribe has rallied… it’s just good to be here man, it feels like old times.” — Feet Banks

“It’s awesome to see everyone getting fired up, just sending it, just strictly out of love for him.”

“Vinny and JP’s and Szocs and Mike, they are just on the next level”

“Every single trick they did was groundbreaking and never been done before… and what really stood out for us is that a lot of the shots we saw were in Whistler”

Well, this is where we kind of learned a lot of this stuff. So to be back here exactly 20 years later is super super cool.” — Mike Douglas

“That was the first back flip mute I think I’ve done in about 10 years … that one was for JP” — Mike Douglas

“My back is sore, my shins will be sore… and I need a masseuse and a hot tub. I can’t do those hard landings anymore.” — Shane Szocs

“Back to 97 baby!” — Mike Douglas

“Back when skiing was just furry boots and malt cider and like kind of FIS bullshit, these guys stepped up, they turned it around, they took it backwards.”

“And that’s what made them rad.”

“A guy once told me that anything less than 20 years old is just news, it’s not history. And it’s been 20 years now since the TenEighty came out so… I guess we’ll see.” — Mike Douglas

“I sense snowboard coming really big two years ago like all new tricks I was like fuck man – should I change for snow board but, like I said in my mind – ah fuck there is something to do with skiing. There’s not because we got pole that we can’t grab so… last year I started to do flip like mistys and rodeo and I think skiings awesome and we can kick snowboards ass easily.” — JF Cusson

“Skiing was pretty much dead in the 90s, snowboarding was taking off.” — Jonny Moseley

“Skiing was your parents sport. Nobody — No one young with energy or that was cool was getting into skiing.” — Mike Douglas

“And the New Canadian Air Force came along and they invented twin tip skis … and that just like set it off.” — Jonny Moseley

HYDLE – Kirk WOOD!

Thought it would be worth sharing a couple first time visitors experience at Kirkwood! January 22nd, 2016 was another fantastic powder day to enjoy the fresh that the Kirkwood has to offer. Nikki Peterson and Ryan Johnston – Come visit us in Tahoe more often!

Wendy Fisher = SUPER MOM

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Coming straight from I Love Awesomeness…

“Let me explain ourselves a little bit. There are a few de facto standards of awesome things in this world. Snow sports and skiing are of course one of them… creativity and creative thinking are another… and the third most important ingredient to awesomeness in this world are *moms*. Never forget that all the awesomeness people alive on the planet today… had to come from an awesome mom.

This short movie reflects on quite a few of our awesome principals. We grew up watching Wendy Fisher​ in ski movies … now 41 (at time of shooting) and *mother* of two children she’s been put to the test to see if she still has it. Mike Douglas​ of Switchback Productions put this movie together two years ago and won best short at the 2014 Powder awards. Wendy’s fall at the 6 minute mark is sketchy at best … but like any championy awesome mom – she gets right back up to show off her awesomely beautiful technique of making skiing look absolutely effortless. Cheers to you Wendy … now what should we laser for this SUPER MOM!?”

I know for a fact your mom can’t ski like this … mine can! But your mom – no. Haha – That still doesn’t mean you shouldn’t ski with her this season. Be sure you get your mom out on the hill, or a big wheel … and document it! Love you mom!

Hydle skiing with mom at the C Lazy U
Hydle big wheeling with mom

Audi A3 – Grandpa Bode Miller – Out of Control

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Genius.

Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.

For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.

No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.

Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.

Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.

Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.

Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?

[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136

Reading. Learning. Experiencing the Life of Andreas Fransson.

As I peek into the life of Andreas Fransson, a man I never formerly knew… I am absolutely blown away at the documenting and stories he was capable of. Andreas Fransson perished with my good friend JP Auclair on September 29th, 2014 in an unfortunate climbing accident in Patagonia. These two skiing and mountain adventure pioneers were onto something special and I can only explore how they got there through the help of Andreas Fransson’s unbelievable blog of documenting his life and meticulously thanking everyone he ever climbed with. In such the modern day of media we live in today, it’s amazing how the writing is what still truly tells the story.

“I’ve learnt a few things the last few months; Life goes on and how we want it to go on is a choice and even if we want to escape, there is no-where to escape so we might as well make right now awesome.”

– Andreas Fransson

Andreas Fransson Final Thoughts of Awesomeness 9383

Esto se llama Crecer. — This is called Grow.

This is the ending of the final post on Andreas Fransson’s blog from February 13th, 2014. As I’ve alway been interested in examining people’s final thoughts and postings prior to unfortunate accidents like this, Fransson’s final official blog post completely blows my mind.

How did he arrive at this thinking… I’m finding out. I’m only through 2 months of Andreas Fransson’s posts and I’ve already experienced amazing adventures through his eyes and completely unbelievable patagonia climbing adventures.

Andreas Fransson Portrait by Sandra Fransson

Andreas Fransson Portrait by Sandra Fransson

JP Auclair is going to be a little bit harder to read into, because for the life of me – I can’t recall how long he has actually had this for his coming soon website. UP1 Whaaaaaat!? I fucking miss you dude.

JP Auclair Website Since 2010

[Outside Magazine – Remembering the Skiers We Lost]