Facebook Pillars – Graph Search

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Facebook added a new pillar to hold itself up today.

Facebook Pillars:

  1. News Feed
  2. Timeline
  3. Graph Search

It will be interesting to see how strong the tripod 3 pillar effect will be at sustaining future growth of this world changing company whose mission is to “make the world more open and connected”.

[TheVerge - Read Full]

Seth Godin – People Strategy

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Hard to imagine a consultant or investor asking the CMO, “so, what’s your telephone strategy?”

We don’t have a telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested human beings.

And then the internet comes along and it’s mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.

No, we don’t.

It’s still people. We still have one and only one thing that matters, and it’s people.

All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them?

Figure out the people part and the technology gets a whole lot simpler.

Seth Godin – The Economics of Christmas Lights

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Why bother buying them, putting them up, electrifying them and then taking them down again?

After all, the economist wonders, what’s in it for you?

The very same non-economic contribution is going on online, every single day. More and more of the content we consume was made by our peers, for free. My take:

People like the way it feels to live in a community filled with decorated houses. They enjoy the drive or the walk through town, seeing the lights, and they want to be part of it, want to contribute and want to be noticed too.

Peace of mind and self-satisfaction are incredibly valuable to us, and we happily pay for them, sometimes contributing to a community in order to get them.

The internet is giving more and more people a highly-leveraged, inexpensive way to share and contribute. It doesn’t cost money, it just takes guts, time and kindness.

No wonder most people don’t insist on getting paid for their tweets, posts and comments.

Two asides: First, it’s interesting to note that no one (zero) gets paid to put up Christmas lights, but some towns are awash in them.

and second, I think there’s a parallel to the broken windows theory here. Broken Windows asserts that in cities with small acts of vandalism and unrepaired facades, crime goes up. The Christmas Light corollary might be that in towns (or online communities) where there’s a higher rate of profit-free community contribution, happiness and productivity go up as well.

I Can’t Think!

I intentionally left my iCommunicationWithTheOutsideWorldDevice at home for a two day snowmobiling trip somewhere outside of Nowhere, Colorado.

No internet – No texts – No calls.

I was forced to focus on the relationships of who was actually there.
Never felt so good in my entire life.

Need proof of what is becoming of our brains ability to function in social overload…?

“Trying to drink from a firehose of information has harmful cognitive effects. And nowhere are those effects clearer, and more worrying, than in our ability to make smart, creative, successful decisions.”

“The research should give pause to anyone addicted to incoming texts and tweets. The booming science of decision making has shown that more information can lead to objectively poorer choices, and to choices that people come to regret.”

“If you think you’re a maximizer, the best prescription for you might be the “off” switch on your smart phone.”

[READ FULL] <— I Can’t Think! – Newsweek