A Concussion is a Brain Injury.

Although I can not support the media and marketing materials behind the BIAA‘s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.

March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.

I will attempt to wait for their radio campaign to hit me and hopefully change my decision on this totally lame PSA marketing effort. Unfortunately a YouTube search for anything revolving brain injury and awareness results in a far cry from anyone putting a brain behind a brain injury campaign.

Not Genius.

Kevin Pearce at Craig Hospital

I’m not a fan of Microsoft or Silverlight – but this olympic video is worth the install. Mac’ers – don’t be scared. Windows’lugers – you probably already are.

Kevin Pearce who was an olympic hopeful and one of the only athletes that could give Shaun White a run for his money suffered a severe traumatic brain injury (TBI) on December 31st, 2009 at Park City. In early February Kevin was moved from the University of Utah Hospital to Craig Hospital in Denver, CO where he began a comprehensive TBI rehabilitation program led by Alan Weintraub, MD.

His Facebook Fan Page is now 44,000 strong and includes daily updates and an amazing amount of activity.

It is good to see such a nice production coming from NBC during the Olympics about Kevin Pearce, his family and his injury. People don’t typically understand what an amazing piece of machinery the human brain is and how complex a full recovery can be. Thanks to Tom Brokaw for getting the facts straight on this one.

This time last year I was tracking progress coming from Riley Poor during his spinal cord injury rehabilitation at Craig. I have currently been working very closely with with Craig Hopspital on a project that will go live on March 4th at their 9th annual Push Dinner.

Being associated with such an amazing place like Craig is something I can take for granted because my parents actually met working here in the 1970s. I grew up around this place and now – after taking Craig on as a client – I have found a new respect for the roots from which I have grown. It is hard to explain what Craig Hospital does. To give you an example … you will have to wait until March 5th.