[YouTube] <— 22,403
Thanks yous cars ands drivers fors yours genevas autos shows cool recommendations.
[YouTube Link] <— 2,579,238
1. T-Mobile – The T-Mobile Royal Wedding
2. Diet Pepsi – Unbelievable David Beckham
3. Marvel Comics – Little Thor
4. Volkswagen – Commercial: The Force
5. Skittles Touch – Cat
6. Second Baptist Church of Houston – Dance Your Shoes Off
7. Tempest – Tempest Freerunning Video – Gym Academy
8. Call of Duty – Call of Duty Black Ops Escalation – Call of the Dead
9. adidas – Final de la Copa Rey
10. Air New Zealand – Mile High Madness with Richard Simmons
Not Genius: 1, 2, 3, 4, 5, 6, 8, 9, 10
I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.
Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).
Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.
Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.
The top 10 picks for June, with links to view on YouTube:
1. adidas – ‘Star Wars’ Cantina 2010, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun), agency: Trial DDB
3. Head – Andy Murray Street Magic in London, agency: n/a
4. Iceland – Visit Iceland, agency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, agency: EepyBird
6. Orbit Gum – The Prom Date, agency: Energy BBDO
7. McDonald’s & Coca-Cola – T-Shirt Wars 2, agency: n/a
8. GMC – Dude Perfect: The Cliff Jump Shot, agency: Leo Burnett
9. Sapporo – Legendary Biru, agency: Dentsu
10. Lynx Rise – Jessica Jane Clement – Her Best Bits, agency: n/a
I’m pretty NOT impressed with this list of virals. We have a couple sellouts here… Rhett and Link did a good job communicating with their audience while pushing a professional commercial out – good job to them. Dude perfect on the other hand I was not so impressed with. EepyBird is somehow still making a living by selling out to sugar water, good for them – at least they are consistent in their delivery.
Overall it just seems like people are trying to damn hard to get it right. If I had to pick a winner – I like the Volkswagen concept, but not the video they pushed out. Sapporo took me on an adventure and Lynx was the only video I continued a click through on — I wonder why.
Until next month – get some strange.
Not quite sure what to think of this one. I’m a fan of the Big Lebowski and a fan of creative marketing… but Volkswagen? I can’t put a finger on it.