[YouTubeUlar] <— 116,752
I Love Awesomeness – The Delorean and The MixTape make an appearance in Old Spice’s latest ‘Champion’ line of deodorant.
Repeat after me… I am the best.
I have big muscles… and cool hair.
I have a sophisticated and diverse group of friends.
I own an environmentally responsible sports sedan.
I’m breaking up with Heather Graham because I need my space.
I am winning… all the sports.
I believe in myself.
Genius.
Agency – Wieden + Kennedy (Portland)
[YouTubular] <— 301 views
Old Spice is at it again.
Genius.
Full Credits
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios
[iDevice Link] <— 1,478,782
Nike Basketball taking the creative process and turning it into a film. Genius.
Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez
Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.
[iDevice Link] <— 3,722,503
Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)
Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.
Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom
[iDevice Link] <— 6,400 views
Cementing Old Spice as the number 1 brand of body wash for men.
How did they do it? Just watch.
I think we can cleanly say Old Spice has won this game... even though they were a little late to the game.
Successful Man Cleaning and Grooming Internet Campaigns:
2010 – Old Spice
2008 – Axe Detailer
2006 – Philips Body Groom
[iDevice Link] <— 1,906,481 views
“LeBron James asks for advice. In this spot, James seems to only stir up the antipathy that was directed toward him around his overly-publicized move to Miami. Doth he protest too much?”
-Creativity
Wieden + Kennedy Portland are still at it.
Basketball – welcome back.
Genius.
Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.
Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views
[Read Full] <— if you want to learn something about marketing on the internets.
