Washington DC

Posted on October 26, 2010 by hydle

Example – Watch The Sun Come Up

Posted on October 25, 2010 by hydle

[iDevice Link] <— 738,097 views aNt says...

“this is the one we are rockin to here… ibiza. tune rocks”

I’ll take his word for it. Time to get pick up some new music.

Efficiency is free

Posted on October 23, 2010 by hydle

Subscribe to the good words of Seth Godin

Philip Crosby wrote a seminal book (Quality is Free) in which he argued that it’s cheaper to build things right the first time than it is to fix them later. Obvious now, but heresy in Detroit 1980. Quality quickly became not just a better way to manufacture, it became a marketing benefit as well. Not only was quality cheaper to make, it was cheaper to sell.

I’m struck that we need a new book, call it Efficiency is Free.

It’s cheaper to build carpets that don’t create poison gas than it is to do the easy thing and let people suffer later. It’s cheaper to build an 8 passenger car that gets 30 miles per gallon than it is to suffer the consequences of the 12 mile per gallon Suburban. It’s cheaper to design smaller, lighter and recyclable shipping containers once than it is to buy and hassle with billions of foam peanuts in the long run.

So why doesn’t everyone do this? For the same reason the quality revolution took a full generation to take hold–it costs more right now. It takes planning right now. It requires change right now.

Right now will always be difficult. But efficiency is still free.

Philadelphia – The Liberty Bell

Posted on October 19, 2010 by hydle

[iDevice Link] <— 0 views

Top 10 September Viral

Posted on October 18, 2010 by hydle

The top 10 picks for September, with links to view on YouTube:
1. Tipp-Ex – A Hunter Shoots a Bear, agency: Buzzman
2. Diesel Sneakers – Kick Ass, agency: Santo
3. Samsung – Cute Little Girl Has a Catchy Dance, agency: The Viral Factory
4. DC Shoes – Ultimate Playground, agency: Mad Media
5. Arab Dairy – Never Say No to Panda, agency: Advantage Marketing & Advertising/Elephant
6. Intel – Intel Bass Jump, agency: Intel
7. Phillips – Nigel & Victoria, agency: Wenneker.tv
8. Cebu Pacific – Cebu Pacific FAS Dancing, agency: Cebu Pacific
9. French Connection UK, YouTube, agency: Poke
10. Samsung, Memory Card Testing, Overkill Edition, agency: The Viral Factory

Overall – Not impressed with this list.

Las Vegas

Posted on October 17, 2010 by hydle

Wheree am I – how did I get here?

Posted on October 17, 2010 by hydle

I lost my shoes and camera in seattle. Now I’m in las vegas.

I flew southwest for the first time without being able to complete a sentence. Amazing trip… let the adventure continue.

“You will not get on the plane if you go to the bar”

I didn’t.

Seattle

Posted on October 16, 2010 by hydle

Like a G6

Posted on October 15, 2010 by hydle

Hello Party People,

Less than a week before we all Matty boy turn into “old balls” in an evening not soon to be forgotten. Below I have listed the information straight from Senor Brian who we all owe big time for this generous gift to Matt. We will be flying on the world’s fastest civilian aircraft in the sky… a Citation X.

Plane departs 5:30pm out of landmark at San Diego airport. You should all be there by 5:00pm if possible, 5:15pm at the latest. They will wait for you, but don’t be late as it will screw up their flight plan.

The pilots should only need to see your ID.

There will be catering on the plane, along with booze, water, pop, etc. Help yourselves to anything on there – even the small booze bottles in the bar area. You will have to serve yourself during the flight. Trays flip up along the wall between the seats. Feel free to move around and do that as soon as the seatbelt lights are off. You can also talk to the pilots at anytime during the flight – feel free to ask them anything during the flight – just walk up there and ask.

There will be a limo at Boeing field to take all of you to the party right from the airport. There is a bathroom in the terminal if someone needs to change, etc.

As far as I know half of you are staying at Pete’s and the other half at Matt’s. So I have the limo stopping at Pete’s at 12:30pm on Sunday, then going to Matt’s then dropping you off at the airport.

Try not to trash the plane too much :-)

Pilots don’t take tips, but if you can tip the ground crew ($10.00+ a head or so – usually 2-3 of them helping with luggage, etc) on both ends it is a good thing.

Let me know if you have any questions.

[iDevice Link] <— 1 views

The Hydle Travel Blog

Posted on October 15, 2010 by hydle

Wednesday morning (12:53am) I flews from Denver to JFK. It was as full of a flight as my wallet was empty. I brewed a morning informational cup of fair trade while sitting in the airport waiting for a 9:30am flight to Boston. Two travel legs down (of 13 in the next 2 weeks) I reached Post Office Square and went to work.

Green Mountain Coffee out of Waterbury Vermont is celebrating National Fair Trade Awareness Month. I’m on a contract job through their agency (Cercone Brown) to help aide the social effect – making short videos that entertain the fact that not very many people know much about fair trade. And you can’t blame them… I knew nothing about it either. Armed with a right hand drive pink pocket camera – October also happens to be national breast cancer awareness month – I creatively document.

2 days down and some free time later – Videos are in circulation. I’m looking to expand on the creative story telling process a bit more in the next week markets of Philadelphia, Baltimore and Washington DC.

Tomorrow (Saturday) morning I’m jumping on a flight to San Diego… then boarding a Citation X which will deliver and remove us from Seattle. Saturday up – Sunday back. What happens in-between is anybodies guess.

San Diego to Las Vegas — the Dew Tour finals at the Hard Rock Hotel & Casino will be calling my name Sunday night along with a surprise birthday party for Simon Tabron.

Monday back to New York for a dinner with Noah Brooks and an early train ride to Philadelphia to work in market with Green Mountain Coffee. A night or two with Golden Nabor Jon turned Philadelphia Nabor Jon… I’ll assess some recent flood damage and then flood the media outlets from Baltimore and DC.

October 24th can’t come soon enough. Because then I’ll route my self back to the left side and rock the Simon Tabron + Shanna Bridges in wedding we trust on the 30th.

Wish me luck.

Warren Miller is Free Again

Posted on October 15, 2010 by hydle

It’s been a long time coming — but now it’s final. Warren Miller officially owns his own name again. He just needs to stay away from using it around skiing. What does this mean? It means… that even though Warren Miller Entertainment (the film company) may have won the battle. Warren Miller (the man) won the war.

Here is a recap of what began last year beginning with the release of Level 1 Productions 10th film Refresh.

Continuing forward – lets start a link trail.
10.08.10 — Freeskier

10.14.10 — Business Link <— official release 10.14.10 — Level 1 Productions
10.14.10 — Newschoolers
10.14.10 — ESPN

10.15.10 — Denver Post <— nice summary 10.15.10 — 9News

Fire Retardant-ness!!

Posted on October 15, 2010 by hydle

[iDevice Link] <— 384,961 views. Thanks for the share from Colin Kaufman. I've seen a couple of these shots before, but there is a specific *holy shit* moment in this video that gets me. Can you guess where? I'm still HSing it in my mouth a little.

Las Vegas Time

Posted on October 14, 2010 by hydle

We opened this pool back in March. Now the Dew Tour finals are visiting the Hard Rock Hotel and Casino in Las Vegas. I hope to make it for a day… Sunday.