[iDevice Link] <— 56 views With 7 straight wins in a row... the Colorado Rockies are the best team in baseball right now. Last year the glory belonged to the San Francisco Giants. Kudos to Showtime for delivering a unique story in a creative way. Cheese factor on this reality show is low. Get excited for baseball. Genius. [Part 2] <— 26 views [Part 3] <— 24 views
Since we are finally getting our own IKEA here in Denver… the creative behind the Vasteras, Sweden IKEA caught my eye – And the store isn’t even oven yet.
Very interesting, but they need more video. [View Full]
Agency: Forsman & Bodenfors
Art Director: Janna Norberg
Client: IKEA
Copywriter: Marcus Hagglof
Digital Producer: Stefan Thomson
Production Company: Map Jack
Summer is coming and I haven’t caught up with wakeboarding lately. Damn.
[iDevice Link] <— 2,490,544 Obviously - the power of this advertisement would increase 10 fold had someone just randomly re-created this "based on a true story" story of 5 Taiwanese friends who spent 13 days traveling around Taiwan in memory of their lost friends But then it wouldn't be an advertisement - and we probably would watch it. Genius.
[iDevice Link] <— 5,699 An open source car + A designer with laser vision = the Rally Fighter.
“Imagine a car built by people who are driven by passion… rather then some cubicle monkey worried about his deadlines an TPS reports.”
This is what Local Motors has been dreaming of and building out of their factory in Phoenix, Arizona and their first community co-created production car is the Rally Fighter.
I partied with Local Motors at SEMA – Sat in a Rally Fighter – Tore one apart – Put one back together – And now I want one.
Order Rally Fighter #138 for $59,000 and you get to spend 6 days building it yourself at the Local Motors micro factory and drive it off the lot. Or just call Sarah Stokes directly at (480) 371-6797 and drop your $1,000 down payment. Tell her Hydle sent you, but be careful… she is cooler, smarter and tougher then you are.
[“A Car Story”] <— 75,358 [Local Motors Homepage]
[iDevice Link] <— 141,504 I don't like cats - but I love Wieden + Kennedy... and their London Group nailed another. Follow Bertrum the cat on The Twit or F-book.
Just look at Bertrum’s facebook photos… he is an incredible scrabble player.
Genius.
[iDevice Link] <— 1,478,782 Nike Basketball taking the creative process and turning it into a film. Genius.
Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez
[YouTubeUlar] <— 4,722 Ridiculous. Brain Farm and Red Bull kill it again with Travis Rice and The Art of Flight Movie Trailer. There are at least 8 “Holy Shit” elements in the first half of this teaser… I don’t even know what to say — Guess we’ll just have to wait to see the full film.
Genius.
Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.
[iDevice Link] <— 3,722,503
Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)
Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.
Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom
I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.
Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).
Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.
Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.
[iDevice Link] <— 1.447 views
There is a new car on the block. A concept Audi Quattro to celebrate the last 30 years of the most advanced 4 wheel drive system in the world.
*Atrocious music (they should have learned from themselves <— 31,316)... but the history lessons are good. Almost Genius.
Working out a nice deal with Blackbox Case to offer the first ever Hydle branded product.
I’ve always been on the lookout for something eye catching and durable to carry my MacBook Pro from mobile edit airstream to airstream… and I finally found it. Best of all — Blackbox Case is located right here in my home town of Golden, Colorado.
With future products + accessories + finishes on the way… I literally love the “branding” potential of this product and am excited to finally offer a product to share with my friends.
[iDevice Link] <— 14,306 views Genius. Full Credits Agency: Wieden + Kennedy, London Client: Lurpak Executive Creative Director: Tony Davidson Executive Creative Director: Kim Papworth Creative Director: Ray Shaughnessy Creative Director: Dan Norris Producer: Anna Smith Production Company: Stink Director: Martin Krejci Producer: Louise Gagan Post Production Facility: Framestore Lead Flame Artist: Tom Sparks Lead Flame Artist: Jonathan Hairman Online Producer: Sarah Hiddlestone Edit Facility: Whitehouse Editor: Filip Malasek Sound Facility: Wave Sound Engineer: Aaron Reynolds
[iDevice Link] <— 4,875 views Top 10 Most-shared Online Videos December 2010
1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
2. Danny MacAskill – Way Back Home
3. TAC Campaign – 20-Year Anniversary Retrospective
4. Coca-Cola: Snow Globes: Coca-Cola 2010 Christmas Commercial
5. Nike Basketball: Michael Jordan’s Response to LeBron James What Should I Do Commercial
6. Evian – Roller Babies
7. T-Mobile – Welcome Back
8. NSFW – A Hunter Shoots A Bear
9. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
10. Heineken – The Entrance
Genius: 4, 10
Not: 7
