2010 Old Spice Case Study

[iDevice Link] <— 6,400 views Cementing Old Spice as the number 1 brand of body wash for men. How did they do it? Just watch. I think we can cleanly say Old Spice has won this game... even though they were a little late to the game.

Successful Man Cleaning and Grooming Internet Campaigns:
2010 – Old Spice
2008 – Axe Detailer
2006 – Philips Body Groom

New Camera in Hand

[iDevice Link] <— 2,568 Upon reading (YouTubing) up on my new Canon SD4500 IS I am finding there are some interesting new features.

  1. This miniature effect shown above just makes me laugh.
  2. The super slow motion looks intriguingly slow (here and here)
  3. It has a goofed up 24fps 1080p mode (deadly)
  4. 10x optical zoom – titties! (here)

I can’t wait to test this beast out at the C Lazy U Ranch tomorrow in Granby, Colorado.

Consumer Trends to Watch in 2011

1.Random acts of kindness: Consumers’ cravings for realness, for the human touch, ensure that everything from brands randomly picking up the tab to sending a surprise gift will be one of the most effective ways to connect with (potential) customers in 2011, especially beleaguered consumers in North America, Europe and Japan.

trendwatching.com advises that the rapid spread of social media platforms such as Twitter and Facebook among consumers gives brands previously unavailable insight into their moods, wants and locations, and also provides a new direct channel to deliver acts of kindness.

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Oh Oh – OREO

[iDevice Link <— 282,295 views. Which is more experiential - People viewing this live in a mall somewhere across the world? Or sitting here in front of my computer... watching people view this simplistic creative masterpiece? Who wins? Genius. Notes: Linked Orea Webcam Commercial in description <— 50,011 Banned Oreo Webcam Commercial <— 169

Hit me on my Pre-Pay

Am I ahead of the curve… or behind?

I feel special – Only 8% of the american public are considering standard cell phone purchases in the future. Which happens to be the exact same percentage of people considering the new Windows phone.

What happened America? Apple used to own only 8% of the ENTIRE computing world… and now they own everything. Yin Yang – maybe a Windows Phone will be my future? Their ad campaign is certainly genius enough.

But since they don’t allow you embed their commercials (horrible microsoft – but traditional to your brand) – they just got dropped to almost.

Not for me.

Nike: Rise

[iDevice Link] <— 1,906,481 views

“LeBron James asks for advice. In this spot, James seems to only stir up the antipathy that was directed toward him around his overly-publicized move to Miami. Doth he protest too much?”
Creativity

Wieden + Kennedy Portland are still at it.
Basketball – welcome back.
Genius.

Warren Miller is Free Again

It’s been a long time coming — but now it’s final. Warren Miller officially owns his own name again. He just needs to stay away from using it around skiing. What does this mean? It means… that even though Warren Miller Entertainment (the film company) may have won the battle. Warren Miller (the man) won the war.

Here is a recap of what began last year beginning with the release of Level 1 Productions 10th film Refresh.

Continuing forward – lets start a link trail.
10.08.10 — Freeskier

10.14.10 — Business Link <— official release 10.14.10 — Level 1 Productions
10.14.10 — Newschoolers
10.14.10 — ESPN

10.15.10 — Denver Post <— nice summary 10.15.10 — 9News